Apps Run The World Apps Purchases

Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	VAR/SI	Insight
Mars	Consumer Packaged Goods	135000	$47.0B	United States	Kinaxis	Kinaxis Maestro (formerly known as RapidResponse)️	Supply Chain Management	2021	n/a
Mars	Consumer Packaged Goods	135000	$47.0B	United States	Uber Freight	Uber Freight	Freight Forwarding	2023	n/a	In 2023, Mars engaged Uber Freight as its 4PL provider for North America to deliver Freight Forwarding capabilities for transportation execution and warehouse shipment scheduling. This engagement was embedded within Mars Wrigley’s broader digital supply chain program aimed at improving customer service, reducing costs, and increasing operational agility. Uber Freight was implemented to provide transportation management and visibility functionality, with explicit emphasis on truck loading and route optimization, and scheduling shipments into and out of distribution warehouses. As a 4PL execution partner, Uber Freight’s scope focused on execution-level transport and visibility rather than planning intercompany DC-to-DC shipments. Operationally, Uber Freight sat within an ecosystem that included Kinaxis for demand and supply planning and Aera for short-term sensing and automated decisioning that writes execution recommendations back into SAP ERP. In practice Uber Freight functioned as the transportation execution and visibility layer, consuming execution tasks and contributing status data to Mars’s end-to-end visibility fabric, while ocean freight was managed via the Maersk/E2Open partnership and Europe transport planning used 4Flow. Governance and rollout were driven by the global digital supply chain leadership under Will Beery, which emphasized integrating planning, sensing, and execution workflows and operationalizing automated recommendations. As part of the combined program that included Aera, Kinaxis, and 4PL partners such as Uber Freight, Mars reported truck utilization rising from the mid-80s to over 95% and a 2% improvement in customer service levels in North America, outcomes that reflect the integrated planning, visibility, and execution approach rather than a single component.
	Consumer Packaged Goods	135000	$47.0B	United States	E2open	E2open (ex BluJay TMS)	Transportation Management	2023	n/a
	Consumer Packaged Goods	135000	$47.0B	United States	Maersk	Twill by Maersk	Freight Forwarding	2023	n/a
	Consumer Packaged Goods	135000	$47.0B	United States	4Flow	4Flow TMS	Transportation Management	2023	n/a
	Consumer Packaged Goods	150	$20M	United States	Sage	Sage X3 Warehousing	Warehouse Management	2017	n/a
	Distribution	80	$8M	United States	eoStar	eoStar WMS	Warehouse Management	2022	n/a
	Consumer Packaged Goods	22000	$11.6B	Canada	SAP	SAP S/4 HANA - Sales and Distribution (SD)	Supply Chain Management	2022	n/a
	Consumer Packaged Goods	22000	$11.6B	Canada	SAP	SAP S/4 HANA Transportation Management	Transportation Management	2022	n/a
	Consumer Packaged Goods	22000	$11.6B	Canada	Blue Yonder	Blue Yonder Transportation Management ( ex JDA TMS )	Transportation Management	2022	n/a

Logo

Customer

Industry

Empl.

Revenue

Country

Vendor

Application

Category

When

VAR/SI

Insight

Mars

Consumer Packaged Goods

135000

$47.0B

United States

Kinaxis

Kinaxis Maestro (formerly known as RapidResponse)️

Supply Chain Management

2021

n/a

Mars

Consumer Packaged Goods

135000

$47.0B

United States

Uber Freight

Freight Forwarding

2023

n/a

In 2023, Mars engaged Uber Freight as its 4PL provider for North America to deliver Freight Forwarding capabilities for transportation execution and warehouse shipment scheduling. This engagement was embedded within Mars Wrigley’s broader digital supply chain program aimed at improving customer service, reducing costs, and increasing operational agility. Uber Freight was implemented to provide transportation management and visibility functionality, with explicit emphasis on truck loading and route optimization, and scheduling shipments into and out of distribution warehouses. As a 4PL execution partner, Uber Freight’s scope focused on execution-level transport and visibility rather than planning intercompany DC-to-DC shipments. Operationally, Uber Freight sat within an ecosystem that included Kinaxis for demand and supply planning and Aera for short-term sensing and automated decisioning that writes execution recommendations back into SAP ERP. In practice Uber Freight functioned as the transportation execution and visibility layer, consuming execution tasks and contributing status data to Mars’s end-to-end visibility fabric, while ocean freight was managed via the Maersk/E2Open partnership and Europe transport planning used 4Flow. Governance and rollout were driven by the global digital supply chain leadership under Will Beery, which emphasized integrating planning, sensing, and execution workflows and operationalizing automated recommendations. As part of the combined program that included Aera, Kinaxis, and 4PL partners such as Uber Freight, Mars reported truck utilization rising from the mid-80s to over 95% and a 2% improvement in customer service levels in North America, outcomes that reflect the integrated planning, visibility, and execution approach rather than a single component.