List of Facebook Atlas Customers
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Since 2010, our global team of researchers has been studying Facebook Atlas customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Facebook Atlas for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Facebook Atlas for Marketing Automation include: CVS, a United States based Healthcare organisation with 300000 employees and revenues of $378.96 billion, Toyota, a Japan based Automotive organisation with 383853 employees and revenues of $323.16 billion, Cigna Healthcare, a United States based Insurance organisation with 71295 employees and revenues of $244.38 billion, Cardinal Health, a United States based Healthcare organisation with 53084 employees and revenues of $222.58 billion, Ministry of Railways (China), a China based Transportation organisation with 282256 employees and revenues of $174.30 billion and many others.
Contact us if you need a completed and verified list of companies using Facebook Atlas, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Facebook Atlas customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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1-Altitude | Consumer Packaged Goods | 12 | $2M | Singapore | Facebook Atlas | Marketing Automation | 2013 | n/a |
In 2013, 1-Altitude implemented Facebook Atlas as part of its Marketing Automation activities on its public website. The deployment concentrated on web-level tracking and attribution, leveraging Facebook Atlas to enable cross-device measurement and audience segmentation tied to site interactions.
The implementation involved embedding Facebook Atlas tagging across product listing and checkout pages to feed campaign attribution and reporting workflows within the marketing function. Operational coverage is centered on digital marketing and e-commerce touchpoints, with governance geared toward tag management, campaign measurement processes, and regular reporting to align site behavioral signals with paid social audience optimization. Facebook Atlas is explicitly used to connect site events to advertising delivery and attribution workflows.
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1001 Cupom de Descontos | Media | 10 | $1M | Brazil | Facebook Atlas | Marketing Automation | 2017 | n/a |
In 2017, 1001 Cupom de Descontos implemented Facebook Atlas as a Marketing Automation solution to instrument advertising measurement on its website. Facebook Atlas was deployed to establish centralized campaign attribution and audience measurement capabilities tied directly to site interactions.
The deployment focused on embedding Facebook Atlas tracking on site pages for conversion tracking and cross device attribution, aligning tagging and measurement with digital advertising workflows. Configuration work emphasized pixel and tracking rule setup, audience segmentation and conversion event mapping, and standard attribution window settings consistent with Marketing Automation practice.
Operational ownership resided with the company marketing and analytics activities in Brazil, using Facebook Atlas to inform campaign measurement and audience targeting decisions. Governance included tag management and attribution configuration processes to support advertising reporting and ongoing campaign optimization.
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1019 The Keg | Media | 14 | $3M | United States | Facebook Atlas | Marketing Automation | 2019 | n/a |
In 2019, 1019 The Keg implemented Facebook Atlas on their website. The deployment uses Facebook Atlas to instrument site pages for audience targeting and campaign attribution, positioning the application as a web‑facing component of their digital advertising workflow. This configuration ties Facebook Atlas directly to the media company's marketing and advertising activities on the corporate site, reflecting use of the product within a compact, single‑site operational footprint.
Implementation work focused on tag deployment, audience segment configuration, and measurement tagging to feed advertising operations and campaign analytics. Operational ownership rests with marketing and web operations, with governance centered on tag management and campaign tracking processes that align advertising execution to marketing workflows. 1019 The Keg uses Facebook Atlas as a Marketing Automation platform to support targeted ad delivery and measurement across its website content and advertising functions.
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11Teamsports | Retail | 800 | $200M | Germany | Facebook Atlas | Marketing Automation | 2013 | n/a |
In 2013, 11Teamsports Germany implemented Facebook Atlas on its website. Facebook Atlas is used as a Marketing Automation solution to instrument site-level attribution, conversion tracking, and cross-device ad measurement for the retailer's ecommerce property.
The Facebook Atlas deployment centers on client-side tagging using the Atlas tracking pixel, configured to capture conversion events across product detail pages, add-to-cart actions, and checkout funnels. Configuration work included audience mapping and measurement window settings to support media attribution and campaign measurement, with Facebook Atlas serving as the central measurement and attribution engine.
Operational ownership is concentrated in the marketing and e-commerce performance teams, with deployment coordinated alongside web operations and tag governance processes. The implementation scope is the public ecommerce site, where Facebook Atlas provides baseline advertising measurement and audience signal instrumentation for ongoing media planning and digital campaign workflows.
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123test | Professional Services | 10 | $1M | Netherlands | Facebook Atlas | Marketing Automation | 2012 | n/a |
In 2012, 123test implemented Facebook Atlas on its website. The deployment used Facebook Atlas within the Marketing Automation category to instrument site-level tracking and audience measurement for marketing and analytics functions.
The implementation centered on embedding the Facebook Atlas tracking snippet across the public website to capture visitor events and conversion signals. Configuration emphasized campaign attribution and audience segmentation capabilities typical of the Marketing Automation category, with implementation work focused on page-level event tagging, cookie based identifiers, and campaign impression and click capture for external ad measurement.
Operational ownership rested with the company marketing function at 123test in the Netherlands, reflecting a lightweight rollout appropriate for a 10 person professional services firm. Facebook Atlas was the primary application for campaign measurement and audience definition, with data flows directed from the website into Facebook Atlas reporting for use by marketing and analytics activities.
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Retail | 50 | $10M | United States | Facebook Atlas | Marketing Automation | 2008 | n/a |
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Media | 10 | $1M | United States | Facebook Atlas | Marketing Automation | 2014 | n/a |
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Retail | 45 | $5M | France | Facebook Atlas | Marketing Automation | 2014 | n/a |
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Media | 14 | $1M | United States | Facebook Atlas | Marketing Automation | 2020 | n/a |
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Media | 10 | $1M | China | Facebook Atlas | Marketing Automation | 2014 | n/a |
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Buyer Intent: Companies Evaluating Facebook Atlas
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