Backbase selects Salesforce Sales Cloud for Sales Automation,CRM,Sales Engagement
In 2021, Backbase, a Netherlands based Professional Services organization with 2600 employees and revenues of $265M selected Salesforce Sales Cloud for Sales Automation,CRM,Sales Engagement while displacing Legacy, and integrating with the existing systems being used.
| Customer | Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live | Backbase | Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | CRM | n/a | n/a | 2021 | 2021 |
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FAQ - Backbase selects Salesforce Sales Cloud for (Sales Automation,CRM,Sales Engagement)
In 2021, Backbase selected Salesforce Sales Cloud for Sales Automation,CRM,Sales Engagement to modernize their CRM operations and improve scalability, visibility, and control.
The Salesforce Sales Cloud deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.
Backbase is a Professional Services organization in Netherlands, with approximately 2600 employees and $265M in annual revenue.
Backbase has initiated the Salesforce Sales Cloud implementation with an expected go-live in 2021, supporting its modernization of Sales Automation,CRM,Sales Engagement processes.
Backbase has not disclosed the SI for the Salesforce Sales Cloud implementation.
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