Quebec, G2K 2H6, QC,
Canada
OSF Digital
OSF Digital, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. OSF Digital collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| OSF Digital | Tecsys | Tecsys Omni OMS | Order Management | SCM |
| OSF Digital | Salesforce | Salesforce Commerce Cloud | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Butlers | Retail | 800 | $91M | Germany | Salesforce | Salesforce Commerce Cloud | eCommerce | 2019 | In 2019, Butlers GmbH & Co KG integrated WordPress-driven editorial content into Salesforce Commerce Cloud on its www.Butlers.com eCommerce site by licensing OSF Digital's BlogLINK 2.0. The engagement linked the retailer's content strategy to commerce infrastructure to streamline internal content management and present editorial assets alongside product and promotional information. The implementation deployed BlogLINK 2.0 as an SFRA compatible cartridge certified by Salesforce, enabling blog articles from WordPress to be ingested into Commerce Cloud as Content Assets. Configuration work focused on Business Manager integration, support for multiple blogs and multiple languages, and packaging blog content so it could be managed and surfaced by merchandising and marketing workflows within Salesforce Commerce Cloud. OSF Digital licensed and supported the deployment, integrating WordPress with Commerce Cloud and configuring Business Manager to host the content assets and editorial metadata. Operational scope centered on Butlers' ecommerce organization and marketing and merchandising teams at the Cologne-based retailer, with the integration positioned to feed personalized content into product and category experiences on the Commerce Cloud storefront. Governance changes prioritized centralized editorial workflows inside Business Manager to reduce manual content syndication and to align content publication with commerce promotions. The announced outcomes in the project brief included driving additional website traffic, empowering more personalized customer experiences, improving the customer journey, and enhancing brand image, as stated by OSF Digital and Butlers. | |
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Mahou San Miguel | Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Commerce Cloud | eCommerce | 2024 | In 2024 Mahou San Miguel implemented Salesforce Commerce Cloud for eCommerce to modernize Tienda Mahou San Miguel and strengthen customer retention and loyalty across its online storefront. The project was driven by goals to reduce unregistered guest users, increase acceptance of commercial communications, and build a community of beer aficionados while leveraging an existing Salesforce CRM footprint. The implementation included extensive Salesforce Commerce Cloud customizations and a tiered Loyalty Management program with voucher system integration, custom segmentations, and personalized label creation workflows. Interactive experiential modules branded as Experiencias and the Brands Corner were instrumented to support immersive purchases and event bookings, enabling curated merchandising and experience-driven commerce flows. Architecturally the deployment integrated Commerce Cloud with existing Service Cloud and Experience Cloud instances via a B2C-CRM Connector to streamline service and commerce operations, and with Marketing Cloud using a Service and Marketing Cloud connector to enable real-time, data-driven marketing orchestration. Data Cloud was integrated to maintain buyer and non-buyer segments, powering hyper-personalized marketing and segmentation, and OSF Digital served as the system integrator reflecting an established partnership of over six years. Operational coverage focused on eCommerce, marketing and service teams within Mahou San Miguel in Spain, along with community engagement operations for global beer aficionados visiting Tienda Mahou San Miguel. Governance emphasized consent capture during registration, segmented communications, and centralized loyalty rules to standardize reward issuance and voucher redemption workflows across channels. Explicit outcomes reported include a 39.03% revenue augmentation, a 26.15% increase in orders, 224.44% growth in visits, a 15% increase in purchase frequency, and a 12% increase in average order value, alongside stated improvements in customer retention, segmentation, and community growth following the Salesforce Commerce Cloud deployment for eCommerce. | |
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Mahou San Miguel | Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2024 | In 2024 Mahou San Miguel implemented Salesforce Marketing Cloud to strengthen customer retention and expand engagement on its Tienda Mahou San Miguel online store. The deployment is categorized as Marketing Automation and builds on an existing Salesforce CRM foundation that includes Service Cloud and Experience Cloud. The initiative targeted reducing guest users, improving consent capture for commercial communications, and growing a community of beer aficionados. Salesforce Marketing Cloud was configured to support Loyalty Management, custom segmentation, voucher system integration, and real time data orchestration for hyper personalized marketing experiences. Functional capabilities implemented include tiered loyalty program workflows, segmented buyer and non buyer audience orchestration, campaign automation, and personalized messaging tied to ecommerce events. Interactive experiences such as bespoke label creation and immersive event commerce were instrumented to feed behavioral data back into marketing automation. Architecturally the project integrated Salesforce Commerce Cloud customizations with Service Cloud and Experience Cloud, and layered Marketing Cloud on top to centralize customer engagement. Integrations explicitly included a B2C CRM Connector to streamline service and commerce data flows, a Service and Marketing Cloud connector to coordinate communications, and Data Cloud integration to enable real time segmentation for buyer and non buyer audiences. OSF Digital served as the implementation partner and operated within an ongoing multi year partnership to coordinate connected commerce and marketing systems. Governance centered on consolidated segmentation, voucher and loyalty controls, and synchronized consent and communication workflows across commerce, service, and marketing systems. Outcomes reported from the deployment included a 39.03% increase in revenue, a 26.15% increase in orders, 224.44% growth in visits, a 15% increase in purchase frequency, and a 12% increase in average order value. The combined ecosystem positions Mahou San Miguel to run Marketing Automation at scale while preserving integrated ecommerce and service processes. | |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Experience Cloud | Customer Engagement,Customer Experience | 2020 |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Service Cloud | Customer Support | 2020 |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 |
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Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2023 |
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Consumer Packaged Goods | 2000 | $500M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 |
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Retail | 4369 | $520M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Retail | 300 | $65M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2021 |
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