Quebec, G2K 2H6, QC,
Canada
OSF Digital
OSF Digital, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. OSF Digital collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| OSF Digital | Tecsys | Tecsys Omni OMS | Order Management | SCM |
| OSF Digital | Salesforce | Salesforce Commerce Cloud | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Mahou San Miguel | Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2024 | In 2024 Mahou San Miguel implemented Salesforce Marketing Cloud to strengthen customer retention and expand engagement on its Tienda Mahou San Miguel online store. The deployment is categorized as Marketing Automation and builds on an existing Salesforce CRM foundation that includes Service Cloud and Experience Cloud. The initiative targeted reducing guest users, improving consent capture for commercial communications, and growing a community of beer aficionados. Salesforce Marketing Cloud was configured to support Loyalty Management, custom segmentation, voucher system integration, and real time data orchestration for hyper personalized marketing experiences. Functional capabilities implemented include tiered loyalty program workflows, segmented buyer and non buyer audience orchestration, campaign automation, and personalized messaging tied to ecommerce events. Interactive experiences such as bespoke label creation and immersive event commerce were instrumented to feed behavioral data back into marketing automation. Architecturally the project integrated Salesforce Commerce Cloud customizations with Service Cloud and Experience Cloud, and layered Marketing Cloud on top to centralize customer engagement. Integrations explicitly included a B2C CRM Connector to streamline service and commerce data flows, a Service and Marketing Cloud connector to coordinate communications, and Data Cloud integration to enable real time segmentation for buyer and non buyer audiences. OSF Digital served as the implementation partner and operated within an ongoing multi year partnership to coordinate connected commerce and marketing systems. Governance centered on consolidated segmentation, voucher and loyalty controls, and synchronized consent and communication workflows across commerce, service, and marketing systems. Outcomes reported from the deployment included a 39.03% increase in revenue, a 26.15% increase in orders, 224.44% growth in visits, a 15% increase in purchase frequency, and a 12% increase in average order value. The combined ecosystem positions Mahou San Miguel to run Marketing Automation at scale while preserving integrated ecommerce and service processes. | |
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Marks & Spencer_x000D_ | Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2023 | In 2023, Marks & Spencer implemented Salesforce Marketing Cloud as a core Marketing Automation platform to support the global expansion of its Sparks loyalty program. The deployment was part of an omnichannel loyalty initiative led with SI OSF Digital, with a June 2023 kick off and a pilot targeted for early 2024, aligning marketing automation, loyalty orchestration, and personalization to nurture customer relationships at scale. The implementation configured Salesforce Marketing Cloud automation and journey capabilities to manage membership lifecycle communications, welcome and onboarding flows, and targeted promotional journeys tied to loyalty events. Salesforce Loyalty Management was implemented in parallel to define program rules and entitlements, while Einstein was enabled to support personalized messaging and predictive audience selection, creating a closed loop between loyalty triggers and marketing campaigns. Integrations were executed to connect Salesforce Loyalty Management, Salesforce Commerce Cloud, the internal data warehouse and analytical systems, and Salesforce Marketing Cloud, closing Customer 360 for Sparks International. The solution was configured to operate across 25 countries, in six languages and 20 currencies, enabling centralized orchestration of loyalty-driven campaigns and localized execution for commercial and CRM teams. Governance and rollout were delivered in a four month implementation phase and transitioned into an ongoing engagement with OSF Digital to enhance Marketing Cloud automation and journeys. Reported outcomes from the deployment include a 2 percent uplift in revenue, new Sparks sign ups exceeding targets by 89 percent, a 46 percent increase in sales penetration for Sparks members, and a 13 percent rise in average order value after enrollment, demonstrating early commercial impact tied directly to the integrated Salesforce Marketing Cloud Marketing Automation deployment. | |
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Mahou San Miguel | Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Experience Cloud | Customer Engagement,Customer Experience | 2020 | In 2020 Mahou San Miguel implemented Salesforce Experience Cloud to strengthen Tienda Mahou San Miguel and to centralize Customer Engagement,Customer Experience workflows across ecommerce, marketing, and service. The Salesforce Experience Cloud deployment was positioned to reduce guest checkout, increase registrations, and enable consent management for commercial communications as part of a broader CRM and commerce ecosystem. The implementation included Experience Cloud site configuration, Loyalty Management with tiered reward structures, custom segmentation logic, a voucher system, and interactive experience modules such as personalized label creation and the Brands Corner storytelling experience. Commerce customization work for Salesforce Commerce Cloud was executed to improve storefront management and to support immersive event purchases and exclusive tastings, while segmentation and Data Cloud connections supported buyer and non buyer audiences for targeted engagement. Architecturally the solution connected Salesforce Commerce Cloud, Service Cloud, Marketing Cloud, Loyalty Management, and Data Cloud through a B2C-CRM Connector and a Service and Marketing Cloud connector to streamline data flows and enable real time personalization. OSF Digital served as the implementation partner and delivered integrations and connected commerce solutions that aligned ecommerce order processing, service case routing, marketing orchestration, and loyalty entitlements across the platform. Governance work focused on centralizing customer profiles in the Salesforce stack, standardizing consent capture and commercial communication workflows, and restructuring marketing segmentation and loyalty governance to support lifecycle campaigns. Operational scope covered ecommerce operations on Tienda Mahou San Miguel, CRM driven marketing and service teams, and loyalty program management in Spain. The project reported explicit outcomes including revenue augmentation of 39.03 percent, a 26.15 percent increase in orders, 224.44 percent growth in visits, a 15 percent rise in purchase frequency, and a 12 percent increase in average order value, alongside an expanded community of engaged customers. The partnership with OSF Digital reinforced ongoing platform evolution, positioning Salesforce Experience Cloud as the central hub for Mahou San Miguel Customer Engagement,Customer Experience initiatives. | |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Service Cloud | Customer Support | 2020 |
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Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Commerce Cloud | eCommerce | 2023 |
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Retail | 800 | $91M | Germany | Salesforce | Salesforce Commerce Cloud | eCommerce | 2019 |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Commerce Cloud | eCommerce | 2024 |
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Retail | 64000 | $18.1B | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2023 |
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Consumer Packaged Goods | 2000 | $500M | United Kingdom | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 |
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Consumer Packaged Goods | 3876 | $1.5B | Spain | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 |
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