London, SW1W 0EB,
United Kingdom
Portaltech Reply
Portaltech Reply, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Portaltech Reply collaboration with software players such as SAP empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Portaltech Reply | SAP | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Costco Wholesale (Europe) | Retail | 7758 | $3.7B | United Kingdom | SAP | SAP Commerce Cloud (ex Hybris) | eCommerce | 2012 |
In 2012, Costco Wholesale (Europe) deployed SAP Commerce Cloud (ex Hybris) to launch its first UK ecommerce offering, marking the start of a multi market roll out in the region for the eCommerce platform. Portaltech Reply led the implementation, building a cloud based ecommerce platform that was designed to enable warehouse and fulfillment capabilities and to support Costco’s international expansion strategies.
The implementation used the hybris Commerce Suite as the core storefront and commerce engine, with SAP Commerce Cloud (ex Hybris) configured for internationalization and localization to handle multiple languages and market specific cataloging. Subsequent program work consolidated multi country hybris ecommerce sites into a single instance running hybris version 6.3, encompassing a frontend and backend rebuild and a standardized release cadence for monthly development updates.
The solution architecture was cloud hosted on Google Cloud Platform services, including Google Compute Engine and Google Cloud SQL, with infrastructure configuration performed by Reply. Commerce functions were integrated with Reply’s proprietary SaaS WMS SideUp Reply to provide efficient order management and real time stock visibility, and the program included API integration work to onboard third party vendors, dropship and fulfillment systems through RESTful integration patterns.
Project governance was executed by a dedicated international team operating across four global locations, using program management practices that included sprint based delivery, daily scrums, JIRA for task and issue tracking, and monthly release management. Delivery responsibilities included account management across USA, UK, Korea and Taiwan, financial control including a 1.5M budget and P&L oversight, and creation of SOWs and milestone invoicing to coordinate cross functional development and testing teams.
The deployed ecommerce platform delivered a feature rich, dependable and scalable website, with explicit outcomes reported such as the Mexico and UK sites exceeding performance and extensibility expectations and Costco Mexico surpassing sales targets by 200 percent during El Buen Fin following the platform release at the end of October 2013. The platform’s scalability and cloud consumption model were cited as enabling cost savings by aligning costs to actual use rather than peak bandwidth projections.
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Iceland Foods | Retail | 28853 | $4.7B | United Kingdom | SAP | SAP Commerce Cloud (ex Hybris) | eCommerce | 2016 |
In 2016, Iceland Foods implemented SAP Commerce Cloud (ex Hybris) to establish a centralized eCommerce platform for its UK online retail channel, with the vendor SAP and implementation services provided by Portaltech Reply. The implementation positioned SAP Commerce Cloud (ex Hybris) as the primary storefront and content layer for Iceland Foods, consolidating product presentation and customer-facing commerce services under a single platform.
The deployment configured core eCommerce modules typical of the category, including catalog and product information management, content management and storefront rendering, promotion and pricing engines, and checkout and cart workflows. SAP Commerce Cloud (ex Hybris) was tuned to support multichannel storefronts and standard commerce capabilities such as catalog segmentation, staged content publication and commerce-driven merchandising controls.
Portaltech Reply delivered end-to-end services including multichannel consulting, system integration, hybris hosting and ongoing service management, providing commercial and delivery accountability for the engagement. Operational scope focused on Iceland Foods ecommerce operations and digital merchandising teams in the United Kingdom, with architecture and hosting managed by Portaltech Reply to provide a consolidated SAP Commerce Cloud environment and integration touchpoints for downstream retail operations.
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Thompson and Morgan | Retail | 200 | $131M | United Kingdom | SAP | SAP Commerce Cloud (ex Hybris) | eCommerce | 2012 |
In 2012, Thompson and Morgan implemented SAP Commerce Cloud (ex Hybris) as its primary eCommerce platform, with Portaltech Reply leading the implementation for group online retail operations. The SAP Commerce Cloud implementation targeted the companys multi-brand eCommerce needs and supported product merchandising and content management across Thompson and Morgan and affiliated brands from the Ipswich site in the United Kingdom.
The deployment emphasized configurability of product catalog management, web content management and storefront merchandising, aligning with typical SAP Commerce Cloud capabilities for catalog, CMS and merchandising workflows. Teams performed business and systems analysis, authored technical specifications, and executed User Acceptance Testing to validate releases and ongoing site changes. Operational activities included daily platform support, backups and release management coordinated through JIRA-based ticketing.
Integrations implemented and actively managed alongside SAP Commerce Cloud included digital analytics and reporting with Google Analytics and Google Looker Studio, A/B testing via SiteSpect, on-site engagement through Salesfire pop-ups, behavioral email execution via RedEye, session analysis with FullStory, affiliate management with AWIN and social scheduling through Meta Business Suite and Buffer. The implementation model maintained vendor and agency touchpoints for PPC and SEO, reflecting a hub-and-spoke integration pattern where SAP Commerce Cloud served as the commerce engine and external services provided analytics, experimentation and customer engagement.
Governance and rollout followed structured project management and iterative release cycles, with business stakeholders, a head of web development and an eCommerce team responsible for requirements, testing and content upload workflows. The platform supported merchandising of a large SKU set exceeding 20,700 products and was used to drive site redesigns and conversion rate activities. Reported operational outcomes included improved website conversion rates from redesign work and the platform supporting increased online volumes and shifts to remote working during peak demand periods.
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