San Francisco, 94104, CA,
United States
Thunder Consulting
Thunder Consulting, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Thunder Consulting collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| Thunder Consulting | Salesforce | Salesforce Agentforce (formerly Einstein Copilot) | Chatbots and Conversational AI | AI-Powered Application |
| Thunder Consulting | Salesforce | Salesforce Agentforce Service Agent | Chatbots and Conversational AI | AI-Powered Application |
| Thunder Consulting | Salesforce | Salesforce Data Cloud | Customer Data Platform | CRM |
| Thunder Consulting | Salesforce | Salesforce Service Cloud | Customer Support | CRM |
| Thunder Consulting | Salesforce | Salesforce Marketing Cloud | Marketing Automation | CRM |
| Thunder Consulting | Salesforce | Salesforce Agentforce Revenue Management (formerly Salesforce Revenue Cloud) | Revenue Cycle Management | ERP Services and Operations |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Ozinga Bros. | Manufacturing | 10 | $1M | United States | Salesforce | Salesforce Agentforce Revenue Management (formerly Salesforce Revenue Cloud) | Revenue Cycle Management | 2024 |
In 2024, Ozinga Bros. implemented Salesforce Agentforce Revenue Management (formerly Salesforce Revenue Cloud) together with Experience Cloud to launch TruWorx, a homeowner facing SaaS quoting platform built in Mokena, Illinois. The deployment explicitly targeted Revenue Cycle Management to accelerate quoting and commerce processes across Ozinga's US operations. The implementation configured Salesforce Agentforce Revenue Management as the primary quoting and commerce engine, enabling fast self service quotes, automated price calculation, and lead qualification capabilities. Functional modules deployed included quote configuration, commerce orchestration, and a customer portal delivered via Experience Cloud to support contractor lead capture and distribution. The solution integrated Salesforce Agentforce Revenue Management with Experience Cloud for a public portal experience, provisioned as a cloud hosted SaaS offering to enable homeowner access and contractor matching. Operational coverage focused on homeowner sales, field operations, and contractor networks within the United States, aligning sales, commercial operations, and field execution workflows. Thunder Consulting served as the implementation partner for the Mokena rollout, coordinating configuration, portal build out, and go live activities. Per the partner case study, the TruWorx implementation enabled three minute quotes, reduced onsite inefficiency, and increased onsite win rates from 5% to 50%.
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Turtle Bay Resort | Leisure and Hospitality | 450 | $80M | United States | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2019 |
In 2019 Turtle Bay Resort implemented Salesforce Marketing Cloud as its core Marketing Automation platform to centralize guest communications and enable personalized marketing across the property. The implementation addressed constrained personalization capabilities by unifying guest data to support tailored activity and experience recommendations for on site and pre arrival engagement.
The deployment combined Salesforce Marketing Cloud with Data Cloud and Einstein 1 Marketing to create segmented audiences and automated campaigns. Marketing Cloud Personalization was configured to deliver personalized web content for known users, and Einstein 1 Marketing powered targeted email journeys for identified guest segments such as adventurous couples, curious families, and guests who prefer luxury experiences. Thunder Consulting supported configuration, built a custom propensity AI model to score excursion likelihood, and helped operationalize automated campaign triggers and recommendation workflows.
Operational integration consolidated guest data including preferences, booking history, and resort interactions into a single customer profile, enabling the Marketing Automation stack to surface real time segments and recommendations. Service Cloud and Einstein 1 Service were used alongside Marketing Cloud to provide a custom guest console for on site staff, and to surface AI suggested replies for the concierge team based on the resort knowledge base. Marketing and guest services teams used the combined signals to personalize pre arrival communications and in resort conversations without replacing named prior platforms.
Governance and workflow changes focused on human in the loop review and cross team consumption of AI outputs. The concierge team reviews and edits AI generated replies before sending, and marketing maintains orchestration rules for audience segmentation and email delivery. Thunder Consulting provided implementation strategy and ongoing model stewardship, aligning marketing workflows with guest services processes to ensure recommendations are actionable at the point of service.
Turtle Bay Resort reports explicit outcomes from the implementation including a 20 percent increase in booking conversions for adventure offers, a 15 percent rise in repeat bookings for experiences, a 40 percent increase in engagement for personalized web content, and a 50 percent improvement in concierge efficiency through AI generated replies. Salesforce Marketing Cloud and associated Einstein capabilities enabled Turtle Bay Resort to monetize personalized recommendations while improving guest satisfaction and operational responsiveness.
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Turtle Bay Resort | Leisure and Hospitality | 450 | $80M | United States | Salesforce | Salesforce Service Cloud | Customer Support | 2019 |
In 2019, Turtle Bay Resort implemented Salesforce Service Cloud to strengthen Customer Support and to centralize guest engagement across its resort operations. The deployment uses Einstein 1 Service as the frontline Service Cloud AI capability, with Salesforce Service Cloud serving as the operational console for concierge and guest services teams.
The implementation architecture centers on Data Cloud as the unified guest data layer, consolidating preferences, booking history, and resort interactions to create a 360 degree customer view. Functional modules include Einstein 1 Service for AI assisted replies, Einstein 1 Marketing for targeted email campaigns, Marketing Cloud Personalization for on‑property and web content recommendations, and a custom propensity AI model built by Thunder Consulting to score excursions most likely to appeal to each guest. A custom guest console powered by Salesforce Service Cloud exposes these AI insights to guest services for pre arrival communications and on site conversation orchestration.
Integrations are explicitly focused on data flows into Data Cloud from booking and interaction sources, and on synchronization between Data Cloud, Salesforce Service Cloud, and Marketing Cloud Personalization to enable real time segmentation and personalized recommendations. Operational coverage spans marketing, guest services, and the concierge function at the Turtle Bay Resort property on Oahu, with workflows designed to surface adventure recommendations during pre arrival outreach and at point of reservation for excursions.
Governance and process changes include agent review of AI suggested replies, embedding Einstein Copilot into the service team flow of work to provide trusted, actionable responses, and marketing workflows that leverage propensity scores for targeted campaigns. Thunder Consulting led implementation and strategy, and delivered the custom propensity model to operationalize personalization within the Service Cloud guest console.
Explicit outcomes reported from the program include a 20 percent increase in booking conversions for adventure experiences, a 15 percent rise in repeat bookings for those experiences, a 40 percent increase in user engagement for personalized web content for known users, and a 50 percent improvement in concierge efficiency through AI generated replies, while the resort also generated additional revenue through more personalized guest experiences.
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Leisure and Hospitality | 450 | $80M | United States | Salesforce | Salesforce Data Cloud | Customer Data Platform | 2019 |
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Leisure and Hospitality | 450 | $80M | United States | Salesforce | Salesforce Agentforce Service Agent | Chatbots and Conversational AI | 2024 |
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Leisure and Hospitality | 450 | $80M | United States | Salesforce | Salesforce Agentforce (formerly Einstein Copilot) | Chatbots and Conversational AI | 2024 |
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Buyer Intent: Companies Evaluating Thunder Consulting Services
- Ford Motor Company, a United States based Automotive organization with 175000 Employees
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