Southwest Airlines
2702 Love Field Dr,
Dallas, 75235, TX,
United States
Dallas, 75235, TX,
United States
1 214-792-4000
Transportation
Southwest Airlines Technographics
Southwest Airlines Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Southwest Airlines and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 73463 Southwest Airlines employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Southwest Airlines has purchased the following applications: Kofax MarkView for AP Automation in 2013, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2014, IFS Maintenix for Aviation MRO in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Southwest Airlines is running and its propensity to invest more and deepen its relationship with Tungsten Automation , SAP , iCIMS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Southwest Airlines revenues, which have grown to $26.09 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Southwest Airlines intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Southwest Airlines Tech Stack and Enterprise Applications
Southwest Airlines ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tungsten Automation | Legacy | Kofax MarkView | AP Automation | ERP | n/a | 2013 | 2013 |
In 2013, Southwest Airlines implemented Kofax MarkView for AP Automation to formalize accounts payable intake and processing across finance functions. The deployment established a centralized AP Automation platform to support invoice handling, coding, and workflow orchestration within the broader finance organization.
Kofax MarkView was configured to support invoice capture, automated routing for approvals, invoice and purchase order coding, and standardized reporting. Configuration work emphasized automated workflow orchestration and the production of recurring reports that feed into monthly, quarterly, and yearly financial close activities.
The implementation included integrations with SAP and Ariba to align invoice transactions with procurement and general ledger records, enabling data handoffs from Kofax MarkView into SAP and linkage to Ariba procurement documentation. Those integrations positioned Kofax MarkView as the AP processing hub within the finance technology stack.
Operational coverage encompassed FP&A, Technology finance, and Ground Operations finance teams, where users leveraged Kofax MarkView for invoice and PO coding, report distribution, and SOX review support. Governance and process changes centralized coding and approval workflows within AP and instituted standardized SOX review processes for external labor and HWSW, with MarkView serving as the controlled repository for AP documentation and reporting.
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ERP Financial | ERP |
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2015 | 2015 |
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Southwest Airlines HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014, Southwest Airlines implemented iCIMS Recruit Applicant Tracking System to manage online candidate intake and centralize hiring workflows via its corporate careers pages. iCIMS Recruit Applicant Tracking System functions as the primary Applicant Tracking System supporting Talent Acquisition and corporate HR processes at Southwest Airlines.
The deployment encompassed standard Applicant Tracking System capabilities, including job requisition posting and distribution, candidate workflow orchestration, resume parsing and screening, interview scheduling coordination and offer management. Configuration work focused on aligning career-site form capture with defined hiring stages and recruiter queues.
Implementation integrated iCIMS Recruit with Southwest Airlines' website careers pages to ingest applicant data and maintain candidate records within the ATS, enabling automated status progression and recruiter assignment. Operational coverage targeted Talent Acquisition and HR teams responsible for sourcing, screening and coordinating interviews and offers.
Governance controls were instituted to define requisition ownership, role-based access, approval workflows and audit-ready recordkeeping for hiring compliance. The configuration centralized hiring process orchestration in iCIMS Recruit as the authoritative system of record for applicant tracking.
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Benefits Administration | HCM |
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2023 | 2023 |
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Candidate Relationship Management | HCM |
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2018 | 2018 |
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Compensation Management | HCM |
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2013 | 2013 |
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Core HR | HCM |
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2023 | 2023 |
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Employee Engagement | HCM |
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2019 | 2019 |
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Employee Experience | HCM |
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2023 | 2023 |
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Employee Experience | HCM |
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2017 | 2017 |
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Employee Recognition and Rewards Management | HCM |
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2015 | 2015 |
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Environment, Health and Safety (EHS) | HCM |
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2020 | 2020 |
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HR Compliance | HCM |
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2017 | 2017 |
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Learning and Development | HCM |
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2013 | 2013 |
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Learning and Development | HCM |
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2023 | 2023 |
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Onboarding | HCM |
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2013 | 2013 |
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Payroll Tax Compliance | HCM |
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2014 | 2014 |
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Payroll | HCM |
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2012 | 2012 |
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Performance and Goal Management | HCM |
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2013 | 2013 |
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Recruiting Chatbot | HCM |
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2021 | 2021 |
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Recruiting Chatbot | HCM |
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2021 | 2021 |
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Recruiting | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2013 | 2013 |
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Recruiting, Applicant Tracking System | HCM |
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2023 | 2023 |
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Succession and Leadership Planning | HCM |
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2013 | 2013 |
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Talent Sourcing | HCM |
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2016 | 2016 |
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Time and Attendance | HCM |
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2023 | 2023 |
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Video Interviewing | HCM |
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2019 | 2019 |
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Workforce Analytics | HCM |
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2023 | 2023 |
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Workforce Management | HCM |
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2022 | 2023 |
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Southwest Airlines ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IFS | Legacy | IFS Maintenix | Aviation MRO | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Southwest Airlines implemented IFS Maintenix as part of its Aviation MRO tooling to strengthen Supply Chain Management support for aircraft component repair and maintenance workflows. The deployment positioned IFS Maintenix to serve Repair Analysts and SCM users responsible for the end-to-end repair order lifecycle within Southwest Airlines Supply Chain Management.
The IFS Maintenix implementation emphasized core Aviation MRO capabilities including maintenance planning, repair management, work scope definition, repair order issuance, serial-controlled inventory and component tracking, and compliance tracking for Component Service Bulletins and Airworthiness Directives. Functional workflows supported building work scopes, issuing Repair Orders, troubleshooting receiving discrepancies, and driving repairs through closure and correct invoicing, aligning system configuration with repair analyst responsibilities.
Operational coverage focused on Supply Chain Management teams and day-to-day coordination with maintenance providers for assigned and backup commodities, with on-site activities anchored at Southwest’s Dallas headquarters for roles requiring physical presence. The solution supported cross-functional collaboration between SCM, engineering, procurement, and maintenance operations to manage supplier performance, evaluate repair quotes, and address part specification or shipment date changes.
Governance and process restructuring centered on formalizing the repair process, enforcing contract compliance and supplier obligations, and institutionalizing procedures for serial number and part number discrepancy resolution. The implementation supported role-based workflows for mentoring and capacity building of Repair Analysts, embedding procedures for monitoring engineering requests, damage incidents, and contract adherence within operational processes.
IFS Maintenix operated alongside existing enterprise systems as evidenced by required system navigation skills, including SAP ERP VIM, Ariba, Boeing Toolbox, Aeroxchange, QuickBase, Alteryx, and Tableau, enabling supply chain transactions, analytics, and supplier communications to be coordinated across the broader IT landscape. This configuration established Southwest Airlines IFS Maintenix Aviation MRO integration points for transactional repair workflows and analytical reporting within Supply Chain Management.
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Enterprise Asset Management | ERP Services and Operations |
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2014 | 2014 |
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Enterprise Asset Management | ERP Services and Operations |
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2022 | 2022 |
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Flight Management | ERP Services and Operations |
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2025 | 2025 |
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Legal Practice Management | ERP Services and Operations |
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2017 | 2017 |
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Legal Practice Management | ERP Services and Operations |
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2014 | 2014 |
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Revenue Cycle Management | ERP Services and Operations |
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2025 | 2025 |
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Southwest Airlines AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Predictive Analytics | AI-Powered Application |
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2021 | 2021 |
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Southwest Airlines Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Analytics and BI | Analytics and BI |
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2023 | 2023 |
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Southwest Airlines Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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PBX, VoiP and Phone Systems | Collaboration |
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2020 | 2020 |
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Southwest Airlines Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2019 | 2020 |
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Southwest Airlines CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2013 | 2013 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Listing Management | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Referral Management | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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Sales Enablement | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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Southwest Airlines EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2009 | 2010 |
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Southwest Airlines ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2004 | 2005 |
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Remote Monitoring and Management, IT Service Management | ITSM |
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2017 | 2017 |
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Southwest Airlines Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2015 | 2015 |
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Supplier Relationship Management | Procurement |
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2015 | 2015 |
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Supplier Relationship Management | Procurement |
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2019 | 2019 |
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Southwest Airlines TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CTRM | TRM |
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2017 | 2017 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Southwest Airlines PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Operating System (OS) | PaaS |
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2005 | 2005 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Southwest Airlines IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Database Management | IaaS |
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2010 | 2010 |
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Network Management and Monitoring | IaaS |
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2017 | 2017 |
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Southwest Airlines CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Next Generation Firewall | CyberSecurity |
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2014 | 2015 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2016 | 2016 |
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VPN | CyberSecurity |
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2024 | 2025 |
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VPN | CyberSecurity |
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2024 | 2025 |
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IT Decision Makers and Key Stakeholders at Southwest Airlines
| First Name | Last Name | Title | Function | Department | Phone | |
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Director, Analytical Data Services & Advanced Analytics Solutions | Director | IT | |
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Director- Portfolio, Planning, and Analytics | Director | Investment | |
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Manager, Enterprise Data and Analytics | Manager | IT | |
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Chief Operating Officer | CXO | Finance | |
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Executive Vice President Corporate Services | VP | Finance | |
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Vice President of Sales | VP | Sales | |
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SVP of Operations | VP | Operations | |
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Senior Director, Head of Corporate Sales | Director | Sales | |
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Senior Manager, Employee Engagement & Travel | Manager | HR | |
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Senior Director, People | Director | HR | |
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Vice President Revenue Management and Pricing | VP | Sales | |
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Vice President & Chief People Officer | CXO | HR | |
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EVP & CFO | CXO | Finance | |
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Senior Vice President and Chief Information Officer, Technology | CXO | IT | |
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Chief Operating Officer | CXO | Finance | |
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Vice President People | VP | HR | |
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Sr Payroll & HRIC Manager | Manager | HR | |
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Sr Manager People Systems Support HR Core/Org Mgmt | Manager | IT | |
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Managing Director, Culture and Engagement | Director | HR | |
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Director Talent Acquisition | Director | HR | |
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Managing Director - Tax | Director | Finance | |
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Sr Payroll Manager | Manager | HR | |
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Senior Manager Corporate Taxation, Indirect Tax | Manager | Finance | |
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Labor & Employment Counsel | CXO | HR | |
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Sr Manager - People Compliance | Manager | Legal | |
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Fleet Asset Manager | Manager | Investment | |
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Director of Fleet Asset Management | Director | Investment | |
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Vice President of Maintenance Operations | VP | Operations | |
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Director Risk Management and Safety Assurance | Director | Risk | |
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Director Environmental Sustainability | Director | Finance | |
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Senior Director Quality / Chief Inspector | CXO | Operations | |
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Director, Tax & Accounts Payable | Director | Finance | |
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Senior Director Technology Services and Operations | Director | IT | |
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Manager - Enterprise Technology Operations - Enterprise Management & Data | Manager | IT | |
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SVP, Chief Information Officer | CXO | IT | |
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Executive Vice President, Chief Legal and Regulatory Officer | CXO | Legal | |
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Manager Operations Risk | Manager | Finance | |
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Director Ground Operations Safety, Standards, and Regulatory Compliance | Director | Finance | |
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Compliance Manager | Manager | Finance | |
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Vice President Infrastructure and Services | VP | IT | |
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SVP Technology and CIO | CXO | IT | |
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Network Director | Director | IT | |
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Vice President Network Operations Control (NOC) | VP | IT | |
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Vice President Network Operations Control | VP | IT | |
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Associate Consultant Legal Operations and E-Discovery | Non Manager | Operations | |
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Associate General Counsel - Information Governance & Legal Operations | Director | Operations | |
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Assistant General Counsel | Director | Operations | |
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VP General Counsel & Corporate Secretary | VP | Operations | |
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SVP and Chief People Officer | CXO | HR | |
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Managing Director, IT Technology, Data Business Delivery | CXO | IT | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator | Manager | Marketing | |
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Apps Being Evaluated by Southwest Airlines Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Southwest Airlines IT executives and key decision makers. This section highlights Southwest Airlines's latest recorded technology evaluations, including FlightKeys 5D for Flight Management on 2026-03-21, ARCOS RosterApps for Workforce Scheduling on 2026-02-24, and Amadeus Altea for Reservation and Booking Management on 2026-01-29. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Southwest Airlines digital transformation priorities and AI adoption trends.
FAQ - APPS RUN THE WORLD Southwest Airlines Technographics
Southwest Airlines is a Transportation organization based in United States,
with around 73463 employees and annual revenues of $26.09 billion.
Southwest Airlines operates a diverse technology stack with applications such as
Kofax MarkView, iCIMS Recruit Applicant Tracking System and IFS Maintenix,
covering areas like AP Automation, Applicant Tracking System and Aviation MRO.
Southwest Airlines has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tungsten Automation, iCIMS and IFS.
Southwest Airlines recently adopted applications including
FlightKeys 5D in 2025, Infiniti GroupRM in 2025 and Palo Alto Networks GlobalProtect in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Southwest Airlines’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Southwest Airlines’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Southwest Airlines technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.