List of Amadeus Sales & Event Management Customers
Amadeus
Salvador de Madariaga 1,
Madrid, 28027,
Spain
Madrid, 28027,
Spain
34 91 582 0100
Professional Services
20643
$7.2B
Since 2010, our global team of researchers has been studying Amadeus Sales & Event Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Amadeus Sales & Event Management for Event Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Amadeus Sales & Event Management for Event Management include: Denihan Hospitality Group, a United States based Leisure and Hospitality organisation with 2000 employees and revenues of $200.0 million, Four Seasons Canada, a Canada based Leisure and Hospitality organisation with 1200 employees and revenues of $200.0 million, Elior UK, a United Kingdom based Leisure and Hospitality organisation with 2700 employees and revenues of $175.0 million, Tropicana Las Vegas, a United States based Leisure and Hospitality organisation with 500 employees and revenues of $50.0 million, Silver Hotel Group, a Canada based Leisure and Hospitality organisation with 250 employees and revenues of $40.0 million and many others.
Contact us if you need a completed and verified list of companies using Amadeus Sales & Event Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Denihan Hospitality Group | Leisure and Hospitality | 2000 | $200M | United States | Amadeus IT Group | Amadeus Sales & Event Management | Event Management | 2019 | n/a |
In 2019, Denihan Hospitality Group implemented Amadeus Sales & Event Management. The deployment focused on Amadeus Sales & Event Management, Apps Category .
Configuration emphasized core sales and event management capabilities typical for the application type, including group sales pipeline management, RFP lifecycle workflows, contract administration, event order and function setup, and centralized event inventory control. The implementation used template-driven contract generation and configurable event billing orchestration to align sales and operations workflows and to standardize event configuration across properties.
Operational scope prioritized the organization’s sales and events teams and extended to revenue management and operations stakeholders, delivered via a phased rollout that centralized booking and event data capture and established a single system of record for group business. Integration points focused on consolidating event and sales data into shared operational workflows and enabling role-based access for sales and operations users.
Governance concentrated on consolidated data standards, approval workflows for contracts and RFP responses, and event-level controls to ensure operational consistency. Reporting was a stated outcome, with Denihan reporting that reporting is 1,000 times better than it was, and the implementation institutionalized standardized reporting and auditability for group sales and event performance.
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Elior UK | Leisure and Hospitality | 2700 | $175M | United Kingdom | Amadeus IT Group | Amadeus Sales & Event Management | Event Management | 2017 | n/a |
In 2017 Elior UK deployed Amadeus Sales & Event Management. Amadeus Sales & Event Management was configured to support hospitality sales, event bookings and VIP service workflows, the Apps Category .
The implementation focused on event sales and hospitality operations typical for a venue-centric catering operator, with configuration aligned to booking management, sales order capture, and attendee and hospitality provisioning. Functional capabilities implemented included event sales pipeline management, booking and hospitality itinerary configuration, lead capture workflows and basic CSR sales administration tied to onsite event support roles such as event assistant and hostess activities.
The deployment integrated lead flows into an existing Delphi CRM system, preserving prospect records and continuing relationship management from on-site lead capture into centralized CRM. Operational coverage emphasized event sites and hospitality functions at sporting and entertainment venues, supporting interactions between sales teams, on-site operations staff and catering teams responsible for event delivery.
Governance centered on sales-to-operations handoff and process standardization for event execution, with procedural changes to capture leads at events and route them into Delphi CRM for follow up. The narrative reflects a targeted application of Amadeus Sales & Event Management to staffing-driven hospitality sales and event operations at Elior UK.
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Four Seasons Canada | Leisure and Hospitality | 1200 | $200M | Canada | Amadeus IT Group | Amadeus Sales & Event Management | Event Management | 2019 | n/a |
In 2019 Four Seasons Canada implemented Amadeus Sales & Event Management to consolidate sales and catering operations across its portfolio. The engagement centered on converting the organization from a Delphi 9.5 instance to a custom Amadeus Advanced sales and catering solution, while upgrading the OPERA interface for all 110+ properties to support centralized event and group management in the Sales & Event Management category.
The deployment included configuration of Amadeus Advanced GS&C modules and development of custom reports and merge documents within Amadeus Sales & Event Management. The program delivered automated sales and catering workflows and a tailored interface layer to capture past and future business data consistently, and security levels and user rules were defined and provisioned for approximately 4,500 users.
Integrations focused on the OPERA property management interface and Delphi.FDC touchpoints, with technical workstreams to convert historical bookings and align revenue records across systems. The implementation required coordination between on property sales and catering teams, Front Office, Corporate IT, Corporate Revenue Management, corporate sales and marketing, Finance, Legal, Marketing and PR, and Training to validate interface behavior and transactional integrity.
Governance and operationalization included creation of 110 standard operating procedures and 150 performance aids, a global automated help desk process with daily triage of inquiries, an online catalog of training materials, and a train the trainer program for property sales coordinators. Standardized property transition workbooks and weekly corporate and property council meetings were used to govern rollout, capture feedback, and document handover materials for long term operations.
Additional operational controls included SOPs to manage COVID-19 related cancellations and rebookings and formal handover documentation to support permanent operations ownership. The narrative centers on Four Seasons Canada Amadeus Sales & Event Management Sales & Event Management serving corporate and property sales, catering, revenue management, and finance functions.
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Georgia International Convention Center | Leisure and Hospitality | 60 | $6M | United States | Amadeus IT Group | Amadeus Sales & Event Management | Event Management | 2019 | n/a |
In 2019 Georgia International Convention Center implemented Amadeus Sales & Event Management to centralize event sales and operational workflows for its leisure and hospitality venue. The deployment targeted venue-level event coordination across sales, catering and operations teams at a 60-employee convention facility, aligning the installation with the Event Management category and the center’s venue management use cases.
Amadeus Sales & Event Management was configured to support core event management capabilities typical of the category, including sales and catering workflows, RFP processing and quoting, contract and document generation, function diary and event scheduling, and banquet event order orchestration. Configuration emphasized consolidated customer records, event calendars and rate and inventory controls to standardize proposal-to-event execution processes.
Operational scope covered sales, catering, event operations and front-of-house coordination, with governance centered on workflow orchestration from RFP intake to confirmed event orders and scheduled services. The implementation structured role-based access and event lifecycle handoffs so sales teams, operations staff and catering managers could operate from a single event record, improving cross-functional coordination across the facility.
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Silver Hotel Group | Leisure and Hospitality | 250 | $40M | Canada | Amadeus IT Group | Amadeus Sales & Event Management | Event Management | 2019 | n/a |
In 2019 Silver Hotel Group deployed Amadeus Sales & Event Management to centralize its group sales and catering operations. Amadeus Sales & Event Management is positioned as an Event Management application that supports sales, catering and event lifecycle workflows across the hotel group's properties.
The implementation focused on standard Event Management capabilities including a centralized event diary, sales CRM functionality, group room block management, catering menu configuration, contract and banquet event order generation, and operational reporting. Configuration emphasized contract templates, automated BEO creation and standardized pricing tiers to ensure consistent event execution across sites.
Integrations were organized around operational systems common to hospitality environments, with synchronization to property management systems, central reservations and finance systems to align availability, pick up and billing data. Role based access and user profiles were configured for sales teams, catering managers and operations staff, enabling localized event management while maintaining centralized master data.
Governance centered on a centralized event inventory and standardized contract and approval workflows, supported by phased rollouts to sales and events teams at each property. Training and configuration governance were instituted to maintain template consistency and operational handoffs between sales, catering and accounting functions.
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Leisure and Hospitality | 500 | $50M | United States | Amadeus IT Group | Amadeus Sales & Event Management | Event Management | 2018 | n/a |
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FAQ - APPS RUN THE WORLD Amadeus Sales & Event Management Coverage
Amadeus Sales & Event Management is a Event Management solution from Amadeus IT Group.
Companies worldwide use Amadeus Sales & Event Management, from small firms to large enterprises across 21+ industries.
Organizations such as Denihan Hospitality Group, Four Seasons Canada, Elior UK, Tropicana Las Vegas and Silver Hotel Group are recorded users of
Amadeus Sales & Event Management for Event Management.
Companies using Amadeus Sales & Event Management are most concentrated in Leisure and Hospitality, with adoption spanning over 21 industries.
Companies using Amadeus Sales & Event Management are most concentrated in United States, Canada and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Amadeus Sales & Event Management across Americas, EMEA, and APAC.
Companies using Amadeus Sales & Event Management range from small businesses with 0-100 employees - 16.67%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 0%.
Customers of Amadeus Sales & Event Management include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Amadeus Sales & Event Management customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Event Management.