List of Betterworks Goals and OKR Customers
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Since 2010, our global team of researchers has been studying Betterworks Goals and OKR customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Betterworks Goals and OKR for Performance and Goal Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Betterworks Goals and OKR for Performance and Goal Management include: Intuit, a United States based Professional Services organisation with 18200 employees and revenues of $18.83 billion, University of Phoenix, a United States based Education organisation with 11320 employees and revenues of $3.00 billion, Grupo Posadas, a Mexico based Leisure and Hospitality organisation with 18821 employees and revenues of $430.0 million and many others.
Contact us if you need a completed and verified list of companies using Betterworks Goals and OKR, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Grupo Posadas | Leisure and Hospitality | 18821 | $430M | Mexico | Betterworks | Betterworks Goals and OKR | Performance and Goal Management | 2018 | n/a |
In 2018, Grupo Posadas implemented Betterworks Goals and OKR to embed OKRs across its organization. The Betterworks Goals and OKR deployment served as the firm Performance and Goal Management platform to support HR and performance management efforts across corporate functions and hotel operations.
The implementation emphasized core Performance and Goal Management capabilities including structured OKR goal setting, progress tracking, and regular performance check ins. The program scaled from an initial cohort of roughly 50 executives to nearly the entire workforce, configuring OKR ownership workflows and cadence for recurring one on ones and review cycles.
Operational coverage extended across Grupo Posadas corporate offices and more than 200 hotel properties in Mexico, with the rollout characterized as an HR and performance management initiative. The deployment embedded OKRs into one on ones and formal performance reviews, creating a consistent process for goal ownership across corporate and site level teams.
Governance and adoption measures were explicit, with 88 percent of employees recorded as owning at least one OKR, and the program noted as supporting improved focus during the pandemic. Rollout sequencing emphasized scaling adoption from executives to broader employee populations, and governance centered on integrating OKR status into regular performance conversations and review workflows.
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Intuit | Professional Services | 18200 | $18.8B | United States | Betterworks | Betterworks Goals and OKR | Performance and Goal Management | 2022 | n/a |
In 2022, Intuit implemented Betterworks Goals and OKR as part of a move to a performance enablement approach. The deployment targeted Performance and Goal Management capabilities to shift cadence from annual reviews to more frequent coaching interactions and shared goal-setting.
The implementation emphasized Goals & OKRs and Conversations and check-ins functionality within Betterworks Goals and OKR, configured to support monthly check-ins, ongoing goal updates, and manager facing coaching prompts. Standard category workflows such as goal creation, alignment across teams, progress tracking, and recurring check-in records were instrumented to improve visibility into work in progress and to normalize frequent manager and employee dialogue.
Operational coverage focused on HR and People Operations processes, managers and individual contributors as primary users, and adoption was framed as an organizational change to standardize monthly review cadence and communal goal ownership. No specific technical integrations were disclosed in the source, so the narrative centers on the application level configuration and process adaptation rather than backend integration topology.
Governance shifted to enforce recurring check-in cycles and shared goal-setting as part of performance conversations, and Betterworks Goals and OKR was positioned as the system of record for goals and check-ins. According to a May 2023 Betterworks feature, this approach improved manager to employee conversations and increased goal adoption, reflecting the intended operational outcome of the Performance and Goal Management deployment.
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University of Phoenix | Education | 11320 | $3.0B | United States | Betterworks | Betterworks Goals and OKR | Performance and Goal Management | 2020 | n/a |
In 2020, University of Phoenix implemented Betterworks Goals and OKR in the Performance and Goal Management category. The program was launched as Everyday Performance Development to shift the institution toward continuous goal alignment and frequent performance conversations. Deployment emphasized institution-wide participation in regular check-ins and visible goal tracking to drive ongoing engagement across employees.
Betterworks Goals and OKR was configured to support goal-setting and OKR alignment, with inferred use of Conversations and one to one check-in workflows to operationalize recurring manager employee dialogues. Functional configuration focused on goal creation, progress updates, and cadence-driven check-ins to embed continuous performance routines into day to day work.
Governance established a standardized check-in cadence and manager-facing conversational workflows to ensure consistency of performance touchpoints and goal visibility. The rollout achieved over 70% participation in check-ins and produced increased employee engagement, demonstrating adoption of continuous performance practices through Betterworks Goals and OKR.
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