List of BloomReach Engagement Customers
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Since 2010, our global team of researchers has been studying BloomReach Engagement customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased BloomReach Engagement for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using BloomReach Engagement for Marketing Automation include: Woolworths Supermarkets, a Australia based Retail organisation with 197773 employees and revenues of $39.70 billion, Arriva Group, a United Kingdom based Transportation organisation with 61845 employees and revenues of $6.23 billion, WHSmith, a United Kingdom based Retail organisation with 14935 employees and revenues of $2.40 billion, ThirdLove, a United States based Retail organisation with 350 employees and revenues of $150.0 million, LOVALL, a United Kingdom based Retail organisation with 35 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using BloomReach Engagement, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The BloomReach Engagement customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Arriva Group | Transportation | 61845 | $6.2B | United Kingdom | BloomReach Inc. | BloomReach Engagement | Marketing Automation | 2018 | n/a |
In 2018, Arriva Group implemented Bloomreach Engagement as its Marketing Automation platform for Arriva UK Bus to strengthen CRM and personalized customer communications. The implementation targeted the company’s digital marketing and CRM functions within Arriva UK Bus, with the goal of improving segmentation, engagement and conversion across ticketing and e-commerce touchpoints.
Bloomreach Engagement was configured to deliver advanced segmentation and personalization capabilities, enabling targeted campaigns for loyalists, regular travelers and lapsing customers. The deployment included scenario-based automation to orchestrate customer journeys, with email, push notification and webhook channels used to execute time- and behavior-triggered communications, and a central dashboard for campaign analytics and audience insight.
Operational coverage focused on marketing and CRM workflows for Arriva UK Bus, where Bloomreach Engagement’s segmentation and analytics were used to identify consumer behavior and refine audience lists. Integration patterns relied on Engagement’s webhook capabilities to connect real-time events and triggers into campaign automation, while analytics and dashboarding were used to inform ongoing campaign optimization and retargeting efforts.
Governance and rollout emphasized marketing agility and campaign ownership by the CRM and digital marketing teams, supported by Bloomreach personnel during onboarding and tuning. Reported outcomes tied directly to the Bloomreach Engagement implementation include a 380% year-over-year increase in CRM revenue on the L4L campaign, a 14% year-over-year increase in email open rate on the L4L campaign, an 11.5% conversion rate on a retargeting campaign, and an email campaign result of 59% open rate with a 21% click-through rate, demonstrating materially improved engagement and conversion metrics after deployment.
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LOVALL | Retail | 35 | $2M | United Kingdom | BloomReach Inc. | BloomReach Engagement | Marketing Automation | 2025 | n/a |
In 2025, LOVALL implemented BloomReach Engagement as its Marketing Automation application within its Shopify commerce environment. The deployment established a unified customer profile and real-time audience insight layer for the UK womenswear brand, enabling automated, behaviorally driven campaigns tied directly to ecommerce events.
BloomReach Engagement was configured to run plug-and-play personalized campaigns and automation flows, combined with Loomi AI powered personalization to surface product recommendations and audience segmentation. The implementation leveraged Bloomreach Discovery GenAI search capabilities to improve product discovery and to inform campaign content, with configuration focused on abandoned cart journeys, preference-based product promotions such as petite sizing, and rule-based orchestration of email and onsite messaging.
Integrations included a native connection between BloomReach Engagement and the brand's Shopify storefront, unifying product catalog and transactional data with customer behavior signals to create a single data source of truth. Operational coverage centered on marketing, commerce, and CRM functions at Lovall, with real-time updates to customer profiles and automated campaign triggers tied to purchase history and browsing intent.
Governance emphasized automated audience creation, template-driven campaign deployment, and iterative refinement using engagement telemetry, enabling marketing teams to manage segmentation and campaign cadence from the BloomReach Engagement interface. Reported outcomes from Lovall's deployment include a 310% increase in automation flow revenue, a 30% increase in conversion rates from abandoned carts, a 15% lift in average order values, and a 51% increase in CRM revenue. Separately, Bloomreach cites that brands integrating Bloomreach Discovery with Shopify have seen industry-level improvements such as a 50% average increase in revenue per visitor and a 21% average increase in conversion rate.
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ThirdLove | Retail | 350 | $150M | United States | BloomReach Inc. | BloomReach Engagement | Marketing Automation | 2025 | n/a |
In 2025, ThirdLove integrated BloomReach Engagement, a Marketing Automation application, into its Shopify commerce stack to centralize customer and product data and enable AI-driven personalization. The deployment is positioned to create a single data source for customer profiles and to orchestrate personalized experiences across online storefront touchpoints.
BloomReach Engagement was configured to leverage Loomi AI and Bloomreach Discovery GenAI search, implementing core Marketing Automation capabilities such as real-time customer profile unification, campaign automation and orchestration, and GenAI-powered product discovery. Configuration emphasized plug-and-play campaign templates, automation flows for cart recovery and product recommendations, and the use of natural language search to surface relevant product results.
The implementation integrates directly with Shopify to unify catalog and order history data, and to feed real-time audience behaviors and preferences into BloomReach Engagement. Operational coverage centers on eCommerce, marketing, and CRM teams, enabling synchronized on-site experiences, personalized email and automation workflows, and search-driven merchandising tied to customers single profiles.
Bloomreach and Shopify integrations have documented outcomes for other enterprise brands including an average 50% increase in revenue per visitor, a 21% increase in conversion rate, and a reported 310% increase in automation flow revenue for select customers, and ThirdLove is positioned to leverage the same BloomReach Engagement capabilities within its Shopify environment. Governance emphasis for the rollout includes maintaining a single source of truth for customer data, real-time audience accuracy, and iterative campaign tuning driven by Loomi AI insights.
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WHSmith | Retail | 14935 | $2.4B | United Kingdom | BloomReach Inc. | BloomReach Engagement | Marketing Automation | 2023 | n/a |
In 2023, WHSmith implemented BloomReach Engagement to advance its Marketing Automation capabilities for marketing and customer personalization functions. WHSmith is a global travel retailer with over 1700 stores across 32 countries and chose BloomReach Engagement to establish fully automated email marketing and web personalization as core components of its customer engagement architecture.
The deployment centers on BloomReach Engagements automated email marketing capabilities and web personalization to create channel consistent customer journeys, with configuration focused on segmentation, automated campaign workflows, and personalized content delivery. BloomReach Engagement will be used to orchestrate unified customer profiles and event driven messaging to support omnichannel personalization and marketing operations.
Governance and rollout are led by WHSmiths marketing organization, with Head of Marketing Milly Mitchell stating, "The personalization capabilities offered by Bloomreach Engagement made the choice an easy one." The stated operational scope is to personalize across all customer channels to ensure a connected journey with the brand, and the explicit business objectives include future proofing marketing strategies and delivering a fully personalized experience across every channel.
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Woolworths Supermarkets | Retail | 197773 | $39.7B | Australia | BloomReach Inc. | BloomReach Engagement | Marketing Automation | 2021 | n/a |
In 2021 Woolworths Supermarkets deployed BloomReach Engagement as the Marketing Automation backbone for the Metro60 app to enable sub-60 minute grocery deliveries. BloomReach Engagement was implemented alongside Bloomreach Content to create a connected storefront and real time customer activation layer for Woolworths Supermarkets' mobile and web channels.
The implementation configured BloomReach Engagement to perform customer segmentation, event ingestion, and real time orchestration of personalised messages, while Bloomreach Content managed storefront content and product placement. Native app preview and drag and drop authoring were enabled for iOS and Android SDKs to streamline content updates and maintain a consistent user experience across mobile platforms.
VML Commerce provisioned, built, configured, and integrated BloomReach Engagement with the Metro60 app and Woolworths back end systems, using BloomReach Engagement to ingest large volumes of high frequency customer and inventory data. Integrations explicitly addressed multi store inventory and order fulfilment logic to ensure orders are fulfilled from a local Woolworths store and to reduce personalization interruptions from out of stock events.
Operational governance centered on marketing and commerce workflows that map BloomReach Engagement segments to Bloomreach Content renders, minimizing day to day management overhead for merchandisers and marketers. The project architecture emphasized event driven segmentation, content delivery pipelines, and mobile SDK based previewing to support ongoing content governance and rapid iteration.
Woolworths Supermarkets BloomReach Engagement Marketing Automation implementation reached production in seven weeks and went live across 270 plus suburbs in Sydney and Melbourne. In the first three months BloomReach Engagement processed over 25 million customer events and drove more than 200,000 personalised SMS push or email communications, supporting the Metro60 promise of groceries delivered in under an hour.
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Buyer Intent: Companies Evaluating BloomReach Engagement
- Asteroad, a Slovakia based Professional Services organization with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
| Asteroad | Professional Services | 10 | $1M | Slovakia | 2025-02-21 |