List of Circle In Customers
Circle In
Level 3, 6-10 O’Connell Street,
Sydney, 2000, NSW,
Australia
Sydney, 2000, NSW,
Australia
n/a
Professional Services
10
$1M
Since 2010, our global team of researchers has been studying Circle In customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Circle In for Benefits Administration from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Circle In for Benefits Administration include: The Estee Lauder Companies, a United States based Manufacturing organisation with 44020 employees and revenues of $15.61 billion, Officeworks, a Australia based Retail organisation with 9000 employees and revenues of $2.23 billion, Sportsbet, a Australia based Leisure and Hospitality organisation with 7000 employees and revenues of $1.26 billion, Hydro Tasmania, a Australia based Utilities organisation with 1395 employees and revenues of $1.21 billion, REA Group, a Australia based Professional Services organisation with 3406 employees and revenues of $1.10 billion and many others.
Contact us if you need a completed and verified list of companies using Circle In, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Circle In customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Entura | Professional Services | 320 | $65M | Australia | Circle In | Circle In | Benefits Administration | 2018 | n/a |
In 2018, Entura implemented Circle In as its Benefits Administration platform to centralize employee lifecycle support across the Hydro Tasmania group. The deployment provisioned the Circle In application to Entura employees and extended access across sister organisations Momentum Energy and Hydro Tasmania, aligning the platform with groupwide parental leave and flexible work policies. Circle In was positioned as the employee-facing benefits portal where staff could find support for expectant parents, working parents, caregivers, menopause, and general wellbeing resources.
Configuration emphasized Benefits Administration capabilities including parental leave guidance, lifecycle support content, and wellbeing resources, with Circle In acting as the single point of information and guidance for those use cases. Operational ownership sat with People and Culture teams, who provisioned user access, curated policy-aligned content, and managed onboarding and ongoing employee communications. The implementation directly supported HR and People and Culture business functions to operationalize the group parental leave and flexible working policies via the Circle In platform.
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Hydro Tasmania | Utilities | 1395 | $1.2B | Australia | Circle In | Circle In | Benefits Administration | 2022 | n/a |
Hydro Tasmania implemented Circle In in 2022 as a centralized employee support solution. The Circle In application was adopted to provide a comprehensive Benefits Administration capability across Hydro Tasmania, covering its 1,395 employees in Australia and embedding employee support into HR and People functions.
Circle In was configured to deliver lifecycle support and practical resources, with distinct employee-facing content and manager-facing guidance. Key capabilities include parental support and caregiver assistance, tools to help managers support employees through life events, and inclusive coverage explicitly addressing single parents and same-sex families, aligned to benefits administration workflows.
Operational scope includes People and Culture, HR business partners, and line managers using Circle In to standardize benefits communications and employee support processes. Governance is centered on HR-administered configuration and policy alignment, positioning Circle In as the primary platform for caregiver and parental support as part of Hydro Tasmania benefits and wellbeing programs.
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Officeworks | Retail | 9000 | $2.2B | Australia | Circle In | Circle In | Benefits Administration | 2020 | n/a |
In 2020, Officeworks onboarded Circle In's COVID-19 Parent Portal using Circle In, a Benefits Administration application, to support working parents and caregivers across Australia. The deployment was executed as a fast turnaround SaaS rollout completed within 24 hours, addressing pandemic era needs and immediate lockdown-related support requirements.
The implementation embedded Circle In into Officeworks HR and wellbeing initiatives, provisioning resources, webinars and manager guidance as primary functional modules. The configuration emphasized content delivery, employee education workflows and manager enablement pathways consistent with Benefits Administration capabilities.
Operational scope covered Officeworks employees nationwide with a focus on parents and caregivers, and business functions impacted included HR, wellbeing and frontline people managers. Governance and rollout centered on rapid activation and centralized HR coordination, using the Circle In platform to deliver wellbeing resources during lockdowns and improve employee support.
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REA Group | Professional Services | 3406 | $1.1B | Australia | Circle In | Circle In | Benefits Administration | 2021 | n/a |
In 2021, REA Group implemented Circle In to support parental leave and caregiver journeys within its HR and people programs in Australia. Circle In is deployed as the Benefits Administration application for these programs, providing a focused platform for parental and caregiver benefits and manager-led support.
The deployment emphasized Circle In manager tools and employee resources, with implementation focused on parental leave and caregiver resource modules consistent with the vendor announcement. Functional workflows include manager support pathways, employee self service for leave planning, curated return to work resources, and structured guidance for caregiver leave, aligning benefits administration and people operations.
Operational coverage centered on HR and people teams, frontline managers, and employees across Australia, with the solution embedded into manager workflows and HR case processes to coordinate leave and reintegration. Governance and rollout activities prioritized HR policy alignment and manager enablement, using Circle In to standardize guidance and documentation for parental and caregiver journeys, to strengthen the return to work experience.
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Sportsbet | Leisure and Hospitality | 7000 | $1.3B | Australia | Circle In | Circle In | Benefits Administration | 2021 | n/a |
In 2021, Sportsbet implemented Circle In for Benefits Administration to centralize employee support across HR and People & Culture, deploying the platform company wide across its approximately 7,000 employees in Australia. The implementation aimed to make support accessible to all staff, underpin Sportsbet’s commitment to being recognized as The Employer of Choice for Gender Equality, and to showcase its parental leave policy and broader caregiving supports for women and other employee cohorts.
The Circle In deployment emphasized personalized and configurable content modules, including a comprehensive content library covering planning for parenthood, working parent resources, and broader caregiving scenarios. Manager-facing capabilities were configured such as practical conversation guides, automated nudges to prompt timely manager actions, and a central repository for policies, procedures, and entitlements to eliminate duplication of resources and provide a single source of truth for documents and updated policies.
Integration work focused on embedding Circle In into Sportsbet’s existing intranet to create a dedicated, discoverable space for parent and caregiver support and resources, maintaining seamless access through existing employee channels. Operational coverage included HR leadership, People Leaders, and P&C teams, supported by a structured launch program that comprised a 30 minute webinar with a live walkthrough and calls to action, a People Leader session with 40 active participants broadcast on Workplace, and a P&C session with 80 active participants, plus FAQ packs for managers and employees.
Governance and culture objectives were explicit, with Circle In used as a platform to foster open conversations and story sharing among employees, and to reinforce Sportsbet’s EVP as progressive and equality driven. The platform also delivered real time reports and data driven insights to support decision making and to allow Sportsbet to pinpoint ROI, and initial adoption signals were strong with 15 percent of the workforce engaging with Circle In within 24 hours, helping to surface manager employee conversations and strengthen inclusion practices.
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Manufacturing | 44020 | $15.6B | United States | Circle In | Circle In | Benefits Administration | 2021 | n/a |
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Buyer Intent: Companies Evaluating Circle In
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Circle In Coverage
Circle In is a Benefits Administration solution from Circle In.
Companies worldwide use Circle In, from small firms to large enterprises across 21+ industries.
Organizations such as The Estee Lauder Companies, Officeworks, Sportsbet, Hydro Tasmania and REA Group are recorded users of
Circle In for Benefits Administration.
Companies using Circle In are most concentrated in Manufacturing, Retail and Leisure and Hospitality, with adoption spanning over 21 industries.
Companies using Circle In are most concentrated in United States and Australia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Circle In across Americas, EMEA, and APAC.
Companies using Circle In range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 16.67%, large organizations with 1,001-10,000 employees - 66.67%, and global enterprises with 10,000+ employees - 16.67%.
Customers of Circle In include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Circle In customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Benefits Administration.