List of Cognism Customers
Cognism
C/O Worldwide Corporate Advisors 150 Minories,
London, EC3N 1LS,
United Kingdom
London, EC3N 1LS,
United Kingdom
44 20 3858-0822
Professional Services
500
$100M
Since 2010, our global team of researchers has been studying Cognism customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Cognism for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Cognism for Account Based Marketing include: THG, a United Kingdom based Retail organisation with 8239 employees and revenues of $2.85 billion, Iterable, a United States based Professional Services organisation with 850 employees and revenues of $306.0 million, Reconomy, a United Kingdom based Professional Services organisation with 500 employees and revenues of $211.0 million, GWI, a United Kingdom based Professional Services organisation with 342 employees and revenues of $40.0 million, DCSL GuideSmiths, a United Kingdom based Professional Services organisation with 300 employees and revenues of $30.0 million and many others.
Contact us if you need a completed and verified list of companies using Cognism, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Cognism customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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DCSL GuideSmiths | Professional Services | 300 | $30M | United Kingdom | Cognism | Cognism | Account Based Marketing | 2019 | n/a |
In 2019 DCSL GuideSmiths implemented Cognism for Account Based Marketing. Using Cognism the professional services firm executed a targeted search that returned approximately 15,000 relevant companies, then filtered those lists to identify individual contacts that matched its ideal customer profiles.
The deployment emphasized core Account Based Marketing workflows including account discovery, list segmentation, contact enrichment, and prospecting orchestration. Cognism was configured to generate segmented target account lists and enriched contact records for systematic outreach and campaign sequencing handled by marketing and sales teams.
Operational responsibility rested with commercial teams where marketing and sales used Cognism-derived lists to align outreach and qualification processes and to institute ABM planning and targeted playbooks. DCSL GuideSmiths reported that it was able to adopt an effective ABM approach by relying on the Cognism search and filtering as the primary source of targeted company and contact intelligence.
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GWI | Professional Services | 342 | $40M | United Kingdom | Cognism | Cognism | Account Based Marketing | 2018 | n/a |
In 2018, GWI implemented Cognism as an Account Based Marketing application to support its sales and marketing prospecting and campaign workflows. Cognism is used by GWI’s sales team every day, while the marketing team accesses Cognism on an ad-hoc basis to build and run targeted campaigns.
The implementation centered on account and contact intelligence capabilities common to Account Based Marketing platforms, including prospect list building, contact enrichment, and segmentation for campaign audiences. Configuration emphasized prospecting workflows and data quality controls so enriched records could be consumed directly by sales users as part of daily outreach and by marketers when assembling campaign lists.
Operational scope covered GWI’s sales and marketing functions, with role-based access patterns that reflect heavy daily use by sellers and lighter, campaign-focused use by marketing. Governance focused on usage policies and data accuracy to maintain the integrity of contact and account intelligence used across both teams.
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Hands Down Agency (formerly MYWW) | Professional Services | 20 | $2M | United Kingdom | Cognism | Cognism | Account Based Marketing | 2017 | n/a |
In 2017 Hands Down Agency, formerly MYWW, implemented Cognism as its Account Based Marketing platform to support sales and marketing outreach for the 20 person professional services firm. The deployment focused on outbound prospecting and meeting generation workflows and centralized external list building and outreach execution under a single provider.
The engagement used Cognism's Interactive package, where an Interactive Manager is allocated to Hands Down Agency to manage the Cognism platform and to set up campaigns on behalf of the customer. This configuration shifted campaign configuration, audience targeting, and campaign orchestration responsibilities to the Interactive Manager, while the Cognism application provided the underlying engagement tooling and data enrichment capabilities typical of Account Based Marketing. Cognism operated as the primary Account Based Marketing engine for campaign orchestration and list management.
Operationally the model removed internal campaign management overhead, allowing the sales team to concentrate on converting meetings rather than running campaigns, an outcome explicitly credited in customer feedback. Governance and execution were vendor managed through the Interactive Manager role, which centralized campaign execution and served as the operational interface and knowledge resource for Hands Down Agency staff.
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Iterable | Professional Services | 850 | $306M | United States | Cognism | Cognism | Account Based Marketing | 2022 | n/a |
In 2022, Iterable deployed Cognism as an Account Based Marketing application to support its Sales Development Representative teams and prospecting workflows. The deployment was oriented around inbound and outbound SDR activity and was positioned to supply structured discovery data to Account Executives and the broader sales organization.
Cognism was configured to provide core Account Based Marketing capabilities including prospect discovery, contact enrichment, account targeting and list building, with datasets and intent signals surfaced to SDRs for outreach prioritization. The implementation emphasized data capture for qualification fields and repeatable enrichment routines to standardize the handoff from SDRs to AEs, and Iterable referenced Cognism by name throughout the sales tooling stack.
The Cognism implementation was integrated with Iterable’s sales stack, explicitly linking contact and account records into Salesforce and feeding prospect lists into Outreach.io for cadence orchestration, while SDRs continued to use LinkedIn Sales Navigator and eDataSource for research and validation, with intent data layered into account selection. These integrations supported an end to end operational flow from data activation to cadence execution and AE qualification.
Governance and rollout were organized through the Sales Development function, with the Manager of Sales Development overseeing onboarding, tool training, and process feedback loops. Adoption was reinforced through formal sales onboarding, ongoing trainings, and a feedback mechanism to refine qualification criteria and data stewardship between SDRs and Account Executives.
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Reconomy | Professional Services | 500 | $211M | United Kingdom | Cognism | Cognism | Account Based Marketing | 2019 | n/a |
In 2019 Reconomy implemented Cognism to support Account Based Marketing. Cognism was adopted primarily by Reconomy’s marketing department to provide account and contact discovery, prospect data enrichment, and targeted outbound list building. The Cognism implementation leveraged cloud delivered prospecting and enrichment capabilities common to Account Based Marketing platforms, enabling list segmentation, intent-aligned outreach workflows, and contact-level intelligence to feed campaign design.
Operational scope centered on marketing-led demand generation and account-based outreach, with marketing retaining primary ownership of the application. Governance and process ownership were managed by marketing, which controlled data hygiene, segmentation rules, campaign list construction, and lead qualification handoffs to commercial teams. Reconomy used Cognism to standardize prospecting workflows and enrich campaign targeting across its ABM programs.
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Professional Services | 200 | $30M | Belgium | Cognism | Cognism | Account Based Marketing | 2018 | n/a |
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Retail | 8239 | $2.9B | United Kingdom | Cognism | Cognism | Account Based Marketing | 2019 | n/a |
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Buyer Intent: Companies Evaluating Cognism
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Cognism. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Cognism for Account Based Marketing include:
- Adadad Pakistan, a Pakistan based Distribution organization with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Adadad Pakistan | Distribution | 10 | $1M | Pakistan | 2026-01-26 |
FAQ - APPS RUN THE WORLD Cognism Coverage
Cognism is a Account Based Marketing solution from Cognism.
Companies worldwide use Cognism, from small firms to large enterprises across 21+ industries.
Organizations such as THG, Iterable, Reconomy, GWI and DCSL GuideSmiths are recorded users of
Cognism for Account Based Marketing.
Companies using Cognism are most concentrated in Retail and Professional Services, with adoption spanning over 21 industries.
Companies using Cognism are most concentrated in United Kingdom and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Cognism across Americas, EMEA, and APAC.
Companies using Cognism range from small businesses with 0-100 employees - 14.29%, to mid-sized firms with 101-1,000 employees - 71.43%, large organizations with 1,001-10,000 employees - 14.29%, and global enterprises with 10,000+ employees - 0%.
Customers of Cognism include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Cognism customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.