List of Comarch Marketing Automation Customers
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Since 2010, our global team of researchers has been studying Comarch Marketing Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Comarch Marketing Automation for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Comarch Marketing Automation for Marketing Automation include: ExxonMobil, a United States based Oil, Gas and Chemicals organisation with 61000 employees and revenues of $339.25 billion, BP, a United Kingdom based Oil, Gas and Chemicals organisation with 100500 employees and revenues of $189.19 billion, JetBlue, a United States based Transportation organisation with 23000 employees and revenues of $9.28 billion, Costa Coffee United Kingdom, a United Kingdom based Leisure and Hospitality organisation with 30000 employees and revenues of $1.50 billion and many others.
Contact us if you need a completed and verified list of companies using Comarch Marketing Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Comarch Marketing Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BP | Oil, Gas and Chemicals | 100500 | $189.2B | United Kingdom | Comarch | Comarch Marketing Automation | Marketing Automation | 2005 | n/a |
In 2005 BP implemented Comarch Marketing Automation as part of a broader Comarch Loyalty Management engagement across multiple BP markets in Europe and beyond. The initiative established a single IT platform for loyalty operations to support BP's fuel-retail business, aligning marketing automation capabilities with loyalty program management.
Comarch Marketing Automation was configured to deliver targeted and personalized marketing at scale, with functional modules supporting customer segmentation, campaign orchestration, real time messaging and promotion management. These capabilities were embedded alongside loyalty management deliverables to enable personalized offers and promotional lifecycle control within the Marketing Automation category.
The deployment covered marketing, loyalty program operations and retail operations across multiple markets, centralizing campaign orchestration and promotion governance on one platform. Integrations are described in the source as part of the Comarch Loyalty Management engagement, and the implementation framed Comarch Marketing Automation to operate in tandem with loyalty data and retail transaction workflows to enable targeted communications.
Governance was centralized to standardize promotion approval and campaign workflows across markets, shifting execution toward a unified platform for loyalty and marketing operations. The narrative ties BP, Comarch Marketing Automation, Marketing Automation and BP's fuel-retail business functionally, reflecting the combined loyalty and marketing automation usage documented by the vendor.
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Costa Coffee United Kingdom | Leisure and Hospitality | 30000 | $1.5B | United Kingdom | Comarch | Comarch Marketing Automation | Marketing Automation | 2020 | n/a |
In 2020, Costa Coffee United Kingdom implemented Comarch Marketing Automation, categorized as Marketing Automation, as part of a broader Comarch customer engagement stack. The rollout was executed alongside Comarch Loyalty Management, Campaign Management, and Business Intelligence solutions, with the overall program implemented over a nine month period to extend customer engagement and loyalty capabilities.
Comarch Marketing Automation was configured to support segmentation, campaign orchestration, daily promotions, customer surveys, and lottery workflows, integrated with the existing Comarch loyalty back end to enable point accrual and reward redemption workflows. Functional modules in use include loyalty program orchestration, campaign management for targeted offers, and BI reporting to drive insight into customer segments and campaign performance.
Operational coverage included omnichannel points of sale, explicitly spanning physical Costa stores, Costa Express machines, and Costa mobile ordering, with the Costa mobile ordering app used to order and pay before collection. Hosting and platform delivery were provided from Comarch Data Center facilities in Poland, and Comarch delivered the loyalty software back end alongside off site program management support for the Costa Coffee Club platform.
Governance and program operations were structured around central program management and campaign orchestration, with Comarch providing ongoing support for platform management and campaign execution. Outcomes reported in the engagement include the establishment of the Costa Coffee Club across all channels and more than 6 million active members, and plans to explore artificial intelligence and machine learning capabilities to further personalize offers and identify individual customer patterns.
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ExxonMobil | Oil, Gas and Chemicals | 61000 | $339.2B | United States | Comarch | Comarch Marketing Automation | Marketing Automation | 2018 | n/a |
In 2018 ExxonMobil implemented Comarch Marketing Automation to support the Exxon Mobil Rewards+ loyalty program in the United States, marking an expansion of the vendor engagement that began with an initial 2015 project. The implementation is described as part of an expanded standalone loyalty platform engagement, with Comarch delivering Marketing Automation Premium alongside Comarch Loyalty Management to operationalize campaign orchestration and messaging.
Comarch Marketing Automation Premium was configured to enable personalized customer journeys, automated messaging workflows, and analytics-driven segmentation. The implementation emphasized customer journey orchestration, campaign personalization capabilities, and marketing analytics as core functional modules within the Marketing Automation category.
The Marketing Automation deployment was integrated alongside Comarch Loyalty Management and operated across the Exxon Mobil Rewards+ program, scaling across 12,000+ retail stations in the United States. Operational coverage included loyalty marketing and customer engagement functions, supporting message delivery, segmentation, and campaign analytics across retail sites.
Governance and rollout were executed as part of the standalone loyalty platform expansion, aligning loyalty operations and marketing campaign processes to the Comarch platform. The engagement explicitly aimed to improve campaign personalization and analytics for the rewards program, with the Comarch Marketing Automation solution positioned as the central execution layer for loyalty-driven marketing workflows.
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Transportation | 23000 | $9.3B | United States | Comarch | Comarch Marketing Automation | Marketing Automation | 2015 | n/a |
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