List of FullStory Customers
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United States
Since 2010, our global team of researchers has been studying FullStory customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased FullStory for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using FullStory for Customer Experience include: Toyota, a Japan based Automotive organisation with 383853 employees and revenues of $323.16 billion, ATandT, a United States based Communications organisation with 140990 employees and revenues of $122.30 billion, Toyota North America, a United States based Automotive organisation with 18890 employees and revenues of $116.57 billion, Roche, a Switzerland based Life Sciences organisation with 112774 employees and revenues of $80.28 billion, Nationwide Retirement Plans, a United States based Insurance organisation with 24000 employees and revenues of $68.50 billion and many others.
Contact us if you need a completed and verified list of companies using FullStory, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The FullStory customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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SnapSea | Professional Services | 10 | $1M | United Kingdom | FullStory | FullStory | Customer Experience | 2020 | n/a | In 2020, SnapSea implemented FullStory to support Customer Experience on its website. The deployment uses FullStory's client-side instrumentation embedded in the SnapSea web property to capture session replay, event-level analytics, and user segmentation data, with the FullStory script deployed across public web pages to record interactions and navigation paths. The implementation targets product, UX, marketing, and support workflows by surfacing session replays, heatmaps, funnels, and event streams for behavior analysis and issue reproduction. Governance focused on consistent event naming and tagging, curated dashboards for review, and structured triage workflows to route usability findings to product and support teams for remediation. | |
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1 & 2 Electric | Construction and Real Estate | 30 | $6M | Canada | FullStory | FullStory | Customer Experience | 2022 | n/a | In 2022, 1 & 2 Electric deployed FullStory to instrument its public website as part of a Customer Experience initiative. The deployment centers on embedding the FullStory script in site pages to capture session replay data and event-level interaction telemetry, enabling web-based digital experience analytics across the company site hosted in Canada. FullStory is cited as the application for capturing user journeys and interaction traces on customer-facing pages. The implementation focuses on core Customer Experience capabilities such as session replay, click and input capture, and event tracking, with an emphasis on establishing an event taxonomy and page-level instrumentation for UX troubleshooting and support triage. Operational scope is limited to the corporate website, there are no other system integrations reported, and governance appears organized around tag standardization and instrumented page coverage rather than cross-application orchestration. Business functions that align to this instrumentation include marketing, customer support, and site operations, as FullStory data is positioned to inform issue diagnosis and user behavior analysis. | |
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1 Cochran | Automotive | 400 | $55M | United States | FullStory | FullStory | Customer Experience | 2019 | n/a | In 2019, 1 Cochran implemented FullStory on its customer-facing website. The deployment embedded FullStory as a client-side session capture and behavioral analytics layer, aligning with the Customer Experience category and instrumenting page views, user interactions, and error traces across the site. FullStory was configured to capture session replay, event timelines, and searchable user journeys for digital diagnostics. Functional focus centered on session replay, funnel and click path analysis, event-driven segmentation, and playback-based issue reproduction, supporting digital marketing, UX design, product management, and customer support use cases. Operational governance included role-based access controls for recorded sessions, defined tagging and instrumentation standards, and review workflows to triage UX issues and reproduce reported errors. The implementation scope was the public website, with the FullStory capture and analytics layer embedded into routine cross-functional incident review and UX optimization processes. | |
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Professional Services | 10 | $1M | United States | FullStory | FullStory | Customer Experience | 2022 | n/a |
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Professional Services | 10 | $1M | United States | FullStory | FullStory | Customer Experience | 2022 | n/a |
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Distribution | 10 | $1M | United States | FullStory | FullStory | Customer Experience | 2019 | n/a |
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Retail | 4000 | $1.8B | United States | FullStory | FullStory | Customer Experience | 2020 | n/a |
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Retail | 10 | $1M | United States | FullStory | FullStory | Customer Experience | 2022 | n/a |
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Media | 23 | $3M | United States | FullStory | FullStory | Customer Experience | 2022 | n/a |
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Leisure and Hospitality | 13 | $2M | United States | FullStory | FullStory | Customer Experience | 2022 | n/a |
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Buyer Intent: Companies Evaluating FullStory
- Ashcraft Woodturning, a United Kingdom based Manufacturing organization with 10 Employees
- Truphone, a United Kingdom based Communications company with 499 Employees
- Selection Photo Video, a France based Retail organization with 10 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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