List of Google Apigee API Management Customers
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Since 2010, our global team of researchers has been studying Google Apigee API Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Google Apigee API Management for API Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Google Apigee API Management for API Management include: Lowe'S, a United States based Retail organisation with 270000 employees and revenues of $83.67 billion, Puma, a Germany based Retail organisation with 22214 employees and revenues of $10.49 billion, BBC, a United Kingdom based Media organisation with 21918 employees and revenues of $6.94 billion, Magazine Luiza, a Brazil based Retail organisation with 40000 employees and revenues of $6.71 billion, Rabobank Australia & New Zealand, a Australia based Banking and Financial Services organisation with 1080 employees and revenues of $1.23 billion and many others.
Contact us if you need a completed and verified list of companies using Google Apigee API Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the ERP Services and Operations software purchases.
The Google Apigee API Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of ERP Services and Operations software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BBC | Media | 21918 | $6.9B | United Kingdom | Google Apigee API Management | API Management | 2014 | n/a |
In 2014, BBC deployed Google Apigee API Management to centralize API handling for its public digital properties and content delivery pipelines, leveraging the API Management capabilities of Apigee to provide gateway level traffic control, analytics, and developer onboarding. The Google Apigee API Management implementation served as the primary API control plane to expose REST endpoints and standardize access patterns across web and mobile channels.
The implementation included API proxy configuration, traffic management policies, security controls, and analytics instrumentation aligned with API Management best practices. Backend services were implemented as REST microservices using Node.js and Express, with frontend consumption routes built on Angular and client side testing driven by Jasmine and Mocha. Build and asset tooling used Grunt and SASS, while service hosting and runtime components were operated on Heroku for selected microservices.
Apigee was integrated into an existing stack that included Drupal and Acquia for content management, Vindicia Cashbox for payment flows, and Sea Change Adrenalin for ad operations, enabling unified API surfaces for content, commerce, and advertising. Integration patterns emphasized RESTful interfaces and service orchestration, with Apigee fronting CMS driven endpoints and mediating calls to third party platforms and payment services.
Operational governance followed Continuous Integration, Continuous Delivery, Agile, and Test Driven Development methodologies, with API versioning, developer portal access controls, and automated deployment pipelines to support iterative rollout. The program emphasized microservices decomposition and API governance for editorial, product, and ad operations teams, using Google Apigee API Management as the centralized API policy and analytics layer.
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BrightInsight | Professional Services | 200 | $30M | United States | Google Apigee API Management | API Management | 2018 | n/a |
In 2018, BrightInsight implemented Google Apigee API Management to provide an API Management backbone for pharmaceutical and medical technology customers. BrightInsight built API-based solutions with Google Apigee API Management to capture, transmit and analyze data from CE-marked and FDA-regulated medical devices, combination products, mobile apps and Software as a Medical Device, aligning the platform to security, privacy and regulatory requirements.
The deployment uses Apigee as a cloud-hosted API gateway and management plane, configured to expose device telemetry and ingestion endpoints, enforce authentication and authorization, and collect operational telemetry for analytics. Functional capabilities implemented include API proxying, rate and traffic control, policy-based security enforcement, request and response transformation, and API analytics to support device data pipelines and downstream analysis.
Integrations center on ingesting data from regulated medical devices, combination products, apps and SaMD, with APIs serving as the integration layer between device endpoints and BrightInsight analytics and processing services. The implementation supports business functions including device connectivity, data ingestion and normalization, clinical and product analytics, and regulatory data handling for BrightInsight customers in pharma and medtech.
Governance was structured around API lifecycle controls, security and privacy policies, and developer-facing documentation to enforce compliance and traceability across API consumers and device data flows. The Google Apigee API Management implementation is positioned to maintain the compliance posture required by CE marking and FDA regulation while standardizing API operations for BrightInsight customers.
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CIBC Private Wealth Management US | Banking and Financial Services | 800 | $300M | United States | Google Apigee API Management | API Management | 2022 | n/a |
In 2022, CIBC Private Wealth Management US deployed Google Apigee API Management in the API Management category to centralize API gateway functions and developer-facing API lifecycle controls. Google Apigee API Management was used as the primary API control plane for APIs produced by the in-house Java engineering teams, linking design, security, and runtime policies across services.
Implementation centered on API design and runtime configuration, with teams building APIs using Java Streams and concurrent or asynchronous APIs and applying Apigee gateway policies for routing, quotas, and security. API documentation was produced using Swagger, and configurations included API gateway rules alongside service mesh integrations for service-to-service communication, with Kibana employed for observability and logging.
The deployment integrated container and orchestration infrastructure, including Docker images, registries, and Kubernetes clusters, and ran on cloud and Linux virtual machine infrastructure with Azure resources and Azure DevOps pipelines. End-to-end solutioning connected Angular frontends to enterprise services and third party product systems, with persistence models spanning SQL and NoSQL stores and JPA integrations, and event and message flows implemented using Kafka and MQ.
Governance and operational practices were formalized through code review, CI/CD pipeline automation, and developer-led architecture reviews, with a focus on security protocols OAuth, SAML, and JWT and scaling strategies defined by engineering leadership. The implementation emphasized engineering best practices, mentoring, and testing strategies to embed Apigee API Management into the software delivery lifecycle across CIBC Private Wealth Management US engineering teams.
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Lowe'S | Retail | 270000 | $83.7B | United States | Google Apigee API Management | API Management | 2018 | n/a |
In 2018, Lowe'S deployed Google Apigee API Management to centralize API delivery across its retail IT domains. Lowe'S implemented Google Apigee API Management as an enterprise API Management platform to formalize API lifecycle, developer access, security and analytics across digital and operational systems.
The implementation included core API Management modules such as gateway proxying, policy based security for authentication and authorization, rate limiting and traffic management, analytics and a developer portal for API productization. Google Apigee API Management was configured to support API versioning, mediation, proxy policies and automated deployment pipelines to enforce consistent policies and accelerate API onboarding.
Operational coverage targeted IT Digital, IT Supply Chain and Merchandising, IT Stores, Contact Center and infrastructure teams, enabling those business functions to expose services as managed APIs. Integrations explicitly linked the Apigee layer with Google Cloud products and Google Maps where applicable, positioning Apigee as the single managed integration point for downstream services and data sources across Lowe'S retail estate.
Governance and rollout were aligned with Information Technology Strategic Sourcing practices, applying RACI alignment and stakeholder engagement across Legal, Information Security, Finance, Audit, Risk, Tax, IT Architecture, Software Asset Management and Vendor Management. The program emphasized API lifecycle governance, security review gates, contract and licensing oversight and reuse policies to standardize API publishing and consumption across Lowe'S.
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Magazine Luiza | Retail | 40000 | $6.7B | Brazil | Google Apigee API Management | API Management | 2018 | n/a |
In 2018 Magazine Luiza deployed Google Apigee API Management as the central API Management layer for its e-commerce platforms, establishing an API-led architecture to support mobile-first retail operations. The implementation emphasized decoupling front-end and back-end surfaces so product and mobile teams could iterate independently while centralizing API control and traffic management.
Google Apigee API Management was configured to provide gateway routing, traffic visibility, analytics, and developer-facing API management capabilities, enabling centralized monitoring across the estate of customer-facing services. The program moved quickly, with Magazine Luiza migrating 113 applications in less than 60 days, and used Firebase to simplify mobile app development and Google Cloud Platform for underlying compute and scaling.
Integrations in the deployment explicitly included Firebase, Google Cloud Platform, and Google Workspace, creating an integrated stack for application development, API exposure, and operational collaboration. Operational scope covered the companys e-commerce platforms and mobile channels, supporting merchandising, checkout workflows, and vendor APIs that connect more than 3,300 external sellers into the marketplace.
Governance centered on API visibility and platform-level control, giving engineering and operations teams real-time insight into API and application activity to manage peak traffic events. Outcomes documented in the deployment include Magazine Luizas biggest ever Black Friday in 2018 with dramatically higher API traffic, and an expanded catalog from 50,000 SKUs in 2016 to 4.3 million SKUs after adopting Apigee, Firebase, and Google Cloud products.
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Insurance | 3550 | $450M | Japan | Google Apigee API Management | API Management | 2019 | n/a |
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Retail | 22214 | $10.5B | Germany | Google Apigee API Management | API Management | 2024 | n/a |
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Banking and Financial Services | 1080 | $1.2B | Australia | Google Apigee API Management | API Management | 2019 | n/a |
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Banking and Financial Services | 30 | $6M | United States | Google Apigee API Management | API Management | 2018 | n/a |
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Buyer Intent: Companies Evaluating Google Apigee API Management
- Military Health System, a United States based Healthcare organization with 137000 Employees
- As-It-Is Nutrition, a India based Consumer Packaged Goods company with 100 Employees
- LyondellBasell, a United States based Oil, Gas and Chemicals organization with 20000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
| Military Health System | Healthcare | 137000 | $50.0B | United States | 2026-02-06 | |
| As-It-Is Nutrition | Consumer Packaged Goods | 100 | $5M | India | 2026-02-04 | |
| LyondellBasell | Oil, Gas and Chemicals | 20000 | $40.3B | United States | 2025-12-17 | |
| Government | 500 | $50M | India | 2025-12-11 | ||
| Distribution | 28 | $8M | Germany | 2025-11-19 | ||
| Banking and Financial Services | 405 | $291M | Qatar | 2025-08-06 | ||
| Banking and Financial Services | 200 | $20M | India | 2025-06-06 | ||
| Aerospace and Defense | 172000 | $66.5B | United States | 2025-05-15 | ||
| Professional Services | 7 | $1M | United Kingdom | 2025-05-15 | ||
| Professional Services | 700 | $7M | India | 2024-11-18 |