List of Hearts&Science smartTracking Customers
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United States
Since 2010, our global team of researchers has been studying Hearts&Science smartTracking customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Hearts&Science smartTracking for Personalization and Product Recommendations from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Hearts&Science smartTracking for Personalization and Product Recommendations include: National Bank Of Moldova, a Moldova based Banking and Financial Services organisation with 498 employees and revenues of $100.0 million, Aitana, a Spain based Professional Services organisation with 400 employees and revenues of $70.0 million, Cesson-Sevigne, a France based Government organisation with 400 employees and revenues of $60.0 million, AlphaStaff, a United States based Professional Services organisation with 204 employees and revenues of $30.0 million, Scottish Borders Housing Association United Kingdom, a United Kingdom based Non Profit organisation with 200 employees and revenues of $28.0 million and many others.
Contact us if you need a completed and verified list of companies using Hearts&Science smartTracking, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Hearts&Science smartTracking customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Aitana | Professional Services | 400 | $70M | Spain | Omnicom Group | Hearts&Science smartTracking | Personalization and Product Recommendations | 2024 | n/a | In 2024 Aitana deployed Hearts&Science smartTracking to support on-site personalization and product recommendations across its public website. The implementation leverages Hearts&Science Munchen smartTracking instrumentation to capture browser and session signals for real-time experience delivery. Configuration centered on client-side tracking, event-level data capture, audience segmentation, and routing behavioral attributes into personalization and recommendation workflows. Hearts&Science smartTracking was configured to map behavioral signals into visitor profiles and to enable both rule-driven and algorithmic recommendation delivery consistent with the Personalization and Product Recommendations category. Operational coverage focused on Aitana’s digital marketing and customer experience functions, applied across the Spain-facing web estate rather than back-office systems. This places Hearts&Science smartTracking as the primary personalization layer for marketing optimization, content targeting, and product suggestion orchestration. Governance and rollout were executed as site-level instrumentation with emphasis on web tracking alignment and consent controls to meet regional privacy requirements. Integrations beyond the website were not specified, so the implementation currently operates as a front-end personalization and delivery layer rather than an integrated enterprise backend platform. | |
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AlphaStaff | Professional Services | 204 | $30M | United States | Omnicom Group | Hearts&Science smartTracking | Personalization and Product Recommendations | 2024 | n/a | In 2024 AlphaStaff implemented Hearts&Science smartTracking on its website using Hearts&Science Munchen smartTracking, targeting on-site personalization and recommendation workflows. The deployment aligns with the Personalization and Product Recommendations category and was instrumented as a client-side smartTracking implementation that captures behavioral signals and page context to feed recommendation logic and dynamic content rules. Hearts&Science smartTracking was configured to support behavioral segmentation, session-level signals, and real-time content adaptation consistent with personalization platforms. Operational coverage is limited to the public website, with primary business functions impacted including digital marketing and online experience management. Configuration work focused on event capture, rule-driven recommendation modules, audience targeting, and runtime personalization controls, while governance emphasized tagging discipline and consent aware data collection to manage privacy and rule changes across site sections. | |
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Animation Magazine | Distribution | 10 | $1M | United States | Omnicom Group | Hearts&Science smartTracking | Personalization and Product Recommendations | 2022 | n/a | In 2022, Animation Magazine implemented Hearts&Science smartTracking on its website. The Hearts&Science smartTracking deployment, provided by Omnicom Group, establishes a client-side instrumentation layer to enable Personalization and Product Recommendations by capturing visitor behavior and content engagement signals. Configuration centers on behavioral data capture, audience segmentation, and real-time decisioning for on-site content and advertising personalization, capabilities aligned with the Personalization and Product Recommendations category. The Hearts&Science smartTracking tag is used to collect page-level signals and apply rule-driven and model-informed recommendation logic at serve time, supporting editorial content recommendations and ad targeting. Operational coverage is limited to the Animation Magazine website, with primary ownership residing in the digital editorial and advertising functions given the publisher's small team size. Governance focuses on tag management, segment definitions, and recommendation rule tuning, and the site-level rollout was completed in 2022 using Hearts&Science smartTracking to orchestrate personalization flows. | |
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Retail | 10 | $1M | United States | Omnicom Group | Hearts&Science smartTracking | Personalization and Product Recommendations | 2022 | n/a |
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Media | 10 | $1M | United States | Omnicom Group | Hearts&Science smartTracking | Personalization and Product Recommendations | 2022 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Omnicom Group | Hearts&Science smartTracking | Personalization and Product Recommendations | 2022 | n/a |
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Professional Services | 10 | $1M | United States | Omnicom Group | Hearts&Science smartTracking | Personalization and Product Recommendations | 2022 | n/a |
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Professional Services | 1 | $1M | United Kingdom | Omnicom Group | Hearts&Science smartTracking | Personalization and Product Recommendations | 2022 | n/a |
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Distribution | 10 | $1M | United States | Omnicom Group | Hearts&Science smartTracking | Personalization and Product Recommendations | 2022 | n/a |
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Professional Services | 1 | $1M | Australia | Omnicom Group | Hearts&Science smartTracking | Personalization and Product Recommendations | 2022 | n/a |
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Buyer Intent: Companies Evaluating Hearts&Science smartTracking
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