List of Helix Customers
Converge
25 W 39th St, 6th Floor,
New York, 10018, NY,
United States
New York, 10018, NY,
United States
1 212-213-0111
Professional Services
80
$8M
Since 2010, our global team of researchers has been studying Helix customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Helix for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Helix for Analytics and BI include: True Value Company, a United States based Retail organisation with 2800 employees and revenues of $1.50 billion, Great Wolf Resorts, a United States based Leisure and Hospitality organisation with 6000 employees and revenues of $325.0 million, West Coast University, a United States based Education organisation with 1500 employees and revenues of $300.0 million, Navigators, a brand of The Hartford, a United States based Insurance organisation with 820 employees and revenues of $279.0 million, American Career College, a United States based Education organisation with 800 employees and revenues of $150.0 million and many others.
Contact us if you need a completed and verified list of companies using Helix, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Helix customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adler Tank Rentals | Professional Services | 10 | $1M | United States | Converge Direct | Helix | Analytics and BI | 2015 | n/a |
In 2015, Adler Tank Rentals implemented Helix to provide Analytics and BI capabilities embedded on its public website. Helix is configured as an embedded web instrumentation and analytics layer that captures visitor events and feeds real time dashboards and page level analytics, delivering ad hoc reporting aligned with standard Analytics and BI functionality.
Configuration emphasizes lightweight administration appropriate for a 10 person professional services firm, with centralized dashboard access and a small number of administrator accounts for reporting and data collection governance. Functional modules implemented include web event tracking, dashboard visualization, basic visitor segmentation, and exportable reports, all delivered through the Helix application to support marketing, customer engagement, sales lead visibility, and operations monitoring of website activity.
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American Career College | Education | 800 | $150M | United States | Converge Direct | Helix | Analytics and BI | 2019 | n/a |
In 2019, American Career College deployed Helix, supplied by Converge Direct, on its website to implement Analytics and BI. The deployment focused on web-based instrumentation and centralized reporting tied to the institution's public site. Helix was configured to capture event-level telemetry, session metrics, and campaign attribution for digital channels.
Implementation work included Analytics and BI modules such as interactive dashboards, data visualization, scheduled reporting, and data export capabilities to support operational reporting. Operational scope centered on marketing, enrollment management, and digital engagement teams, providing role-based dashboard access and scheduled report distribution. Governance work emphasized instrumentation standards and dashboard configuration to align analytics delivery with existing business workflows.
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FreshDIrect Singapore | Retail | 100 | $9M | Singapore | Converge Direct | Helix | Analytics and BI | 2019 | n/a |
In 2019, FreshDIrect Singapore deployed Helix on its public website to establish a centralized Analytics and BI capability for web instrumentation and behavioral telemetry. The deployment emphasized real-time collection of page views and event-level interactions, positioning Helix as the primary application for storefront analytics.
Helix was configured to deliver standard Analytics and BI functions including session tracking, funnel visualization, event segmentation, and role-based dashboards for web performance and customer behavior analysis. Implementation work focused on client-side tagging and server-side event collection, and Helix dashboards were provisioned to support operational monitoring and campaign reporting.
Operational ownership centered on marketing, merchandising, and web operations teams in Singapore, who used Helix dashboards and reports for decision support. Governance practices were established around data collection policies, dashboard access controls, and a regular reporting cadence, with Helix serving as the analytics layer embedded on the company website.
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Great Wolf Resorts | Leisure and Hospitality | 6000 | $325M | United States | Converge Direct | Helix | Analytics and BI | 2019 | n/a |
In 2019, Great Wolf Resorts deployed Helix on its website to establish a centralized digital analytics layer. Great Wolf Resorts implemented Helix as an Analytics and BI application to instrument customer journeys on its web properties and standardize event collection for guest interactions.
The Helix implementation emphasized event tagging, session and funnel analytics, cohort segmentation, and dashboarding for executive and operational reporting. Configuration work included defining an event taxonomy, mapping page and transaction events to structured schemas, and building reusable KPI dashboards within Helix for marketing and analytics users.
Helix serves as the primary web analytics source consumed by marketing operations, revenue management, and digital experience teams to support campaign measurement and onsite personalization workflows. The deployment covered company web properties and was structured to feed internal reporting and cross functional analytics without naming external vendor integrations.
Governance for Helix included role based access controls, change control for tagging and instrumentation, and periodic data quality audits to maintain consistent measurement. The rollout packaged documentation of the event taxonomy and stakeholder training for marketing and analytics teams to operationalize Helix data.
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Navigators, a brand of The Hartford | Insurance | 820 | $279M | United States | Converge Direct | Helix | Analytics and BI | 2013 | n/a |
In 2013, Navigators, a brand of The Hartford, implemented Helix to deliver Analytics and BI capabilities on its public website. The Helix implementation served as the primary web analytics and reporting layer tied to the company's digital footprint.
Deployment focused on embedding Helix instrumentation into the website, capturing event level data and aggregating session metrics for dashboarding and ad hoc analysis. Helix was configured to support standard Analytics and BI functions including event collection, metric aggregation, visualization, and scheduled reporting. The implementation emphasized centralized reporting for digital marketing and customer experience workflows.
Operational coverage remained centered on the corporate website, with analytics output consumed by digital marketing, product, and analytics teams. The implementation integrated Helix with the site's front end for continuous data capture and produced role based dashboards and data exports for downstream analysis. Governance included controlled access to dashboards and defined reporting ownership to maintain data quality and reporting cadence.
The Helix application name appears in site instrumentation and in public facing analytics tags, confirming the deployment on the company's website. This configuration positioned Helix as Navigators' web analytics and BI backbone supporting online engagement measurement and reporting.
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Consumer Packaged Goods | 150 | $15M | United States | Converge Direct | Helix | Analytics and BI | 2019 | n/a |
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Insurance | 175 | $20M | United States | Converge Direct | Helix | Analytics and BI | 2022 | n/a |
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Retail | 2800 | $1.5B | United States | Converge Direct | Helix | Analytics and BI | 2019 | n/a |
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Education | 1500 | $300M | United States | Converge Direct | Helix | Analytics and BI | 2019 | n/a |
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Buyer Intent: Companies Evaluating Helix
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Helix. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Helix for Analytics and BI include:
- Zsarch, a United States based Construction and Real Estate organization with 25 Employees
- Navy Federal Credit Union, a United States based Banking and Financial Services company with 24000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Zsarch | Construction and Real Estate | 25 | $3M | United States | 2025-11-13 |
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Navy Federal Credit Union | Banking and Financial Services | 24000 | $12.5B | United States | 2025-10-15 |
FAQ - APPS RUN THE WORLD Helix Coverage
Helix is a Analytics and BI solution from Converge Direct.
Companies worldwide use Helix, from small firms to large enterprises across 21+ industries.
Organizations such as True Value Company, Great Wolf Resorts, West Coast University, Navigators, a brand of The Hartford and American Career College are recorded users of
Helix for Analytics and BI.
Companies using Helix are most concentrated in Retail, Leisure and Hospitality and Education, with adoption spanning over 21 industries.
Companies using Helix are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Helix across Americas, EMEA, and APAC.
Companies using Helix range from small businesses with 0-100 employees - 22.22%, to mid-sized firms with 101-1,000 employees - 44.44%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 0%.
Customers of Helix include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Helix customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Analytics and BI.