List of IDG Triblio Customers
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Since 2010, our global team of researchers has been studying IDG Triblio customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IDG Triblio for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IDG Triblio for Account Based Marketing include: Insperity, Inc., a United States based Professional Services organisation with 4500 employees and revenues of $6.58 billion, Blue Yonder, a United States based Distribution organisation with 8000 employees and revenues of $1.36 billion, Flexera, a United States based Professional Services organisation with 2000 employees and revenues of $400.0 million, Plex Systems, Inc., a United States based Professional Services organisation with 600 employees and revenues of $115.0 million, Dodge Data & Analytics, a United States based Construction and Real Estate organisation with 300 employees and revenues of $50.0 million and many others.
Contact us if you need a completed and verified list of companies using IDG Triblio, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The IDG Triblio customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Blue Yonder | Distribution | 8000 | $1.4B | United States | IDG | IDG Triblio | Account Based Marketing | 2019 | n/a |
In 2019, Blue Yonder launched an ABM pilot with IDG Triblio as part of a targeted Account Based Marketing effort. Blue Yonder, formerly JDA and a provider of digital fulfillment and supply chain solutions, positioned the pilot under demand generation leadership to validate a crawl, walk, run approach that Arlyn Knox presented as generating millions of dollars in pipeline.
The implementation of IDG Triblio emphasized campaign experimentation and iterative configuration of advertising and personalization capabilities. Functional activity focused on account based campaign orchestration, experimentation workflows to test creative and channel mixes, and runtime personalization for account targeted content, reflecting typical Account Based Marketing platform capabilities.
Operational coverage and rollout planning centered on marketing and demand generation teams with an explicit plan to extend advertising and personalization across North America and EMEA in 2020. The work included cross channel campaign evaluation to measure advertising impact across channels and to refine account targeting and personalization strategies.
Governance followed a staged crawl, walk, run methodology, starting with the 2019 pilot and moving toward broader regional deployment in 2020, with campaign experimentation designated as the mechanism for scaling. The pilot outcome was reported as generating millions in pipeline, and the program roadmap emphasized expanding advertising and personalization through IDG Triblio to support sustained Account Based Marketing execution.
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Dodge Data & Analytics | Construction and Real Estate | 300 | $50M | United States | IDG | IDG Triblio | Account Based Marketing | 2019 | n/a |
In 2019 Dodge Data & Analytics deployed IDG Triblio to execute Account Based Marketing across its marketing and sales workflows. The deployment prioritized account centric advertising and 1:1 web personalization to surface account behavior and activity, reducing reliance on form fills for visibility into buying signals.
IDG Triblio was configured to run targeted display campaigns and to deliver web personalization, with engagement dashboards that bring account behavior and activity directly in front of marketing users. The implementation emphasized advertising orchestration, account engagement monitoring, and triggered sales alerting so marketing can identify accounts showing intent and engagement and act on those signals.
Operationally the platform is used by marketing to drive sales conversions through a process where marketing monitors Triblio and notifies sales when an account is ‘‘starting to buzz’’. Users reported ‘‘Without Triblio, I’d be blind to a lot of things’’, describing the system as providing significant visibility and high perceived value for account based workflows.
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Flexera | Professional Services | 2000 | $400M | United States | IDG | IDG Triblio | Account Based Marketing | 2019 | n/a |
In 2019, Flexera deployed IDG Triblio to establish an Account Based Marketing capability focused on improving Marketing Qualified Accounts, Named Account Meetings Scheduled, Target Account Pipeline, Opportunity Rate and Account Win Rate. The deployment marked a deliberate shift for the marketing organization from broad top of funnel demand generation to targeted, account centric engagement aligned to an ideal customer profile.
IDG Triblio was configured to manage account based audiences, enable intent based targeting, and execute customized cross channel campaigns. Implemented functional capabilities included ingestion and layering of first party and third party intent signals, intent based account scoring, account visibility dashboards for sales, topical ad delivery to accounts with confirmed interest, and campaign personalization engines to scale messaging across a global account set.
Operational coverage centered on Flexera marketing and revenue teams, with campaign outputs feeding sales engagement and pipeline development processes. The platform increased account visibility for sellers and allowed marketing to reallocate spend toward accounts that matched the ICP while scaling personalization across international markets.
Governance and process changes emphasized ICP driven segmentation, measurement against account level KPIs, and coordinated workflows between marketing and sales to convert named accounts into pipeline. The program produced more efficient spending and scaled personalization, with real time intent data positioned as central to account selection and campaign targeting using IDG Triblio.
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Professional Services | 4500 | $6.6B | United States | IDG | IDG Triblio | Account Based Marketing | 2019 | n/a |
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Professional Services | 600 | $115M | United States | IDG | IDG Triblio | Account Based Marketing | 2019 | n/a |
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Buyer Intent: Companies Evaluating IDG Triblio
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