List of IDG Triblio Customers
International Data Group
1 Exeter Plz Fl 15,
Boston, 02116-2856, MA,
United States
Boston, 02116-2856, MA,
United States
1 617-534-1200
Media
13450
$2.5B
Since 2010, our global team of researchers has been studying IDG Triblio customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased IDG Triblio for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using IDG Triblio for Account Based Marketing include: Insperity, Inc., a United States based Professional Services organisation with 4200 employees and revenues of $6.81 billion, Blue Yonder, a United States based Professional Services organisation with 8000 employees and revenues of $1.47 billion, Flexera, a United States based Professional Services organisation with 2000 employees and revenues of $400.0 million, Plex Systems, Inc., a United States based Professional Services organisation with 600 employees and revenues of $115.0 million, Dodge Data & Analytics, a United States based Construction and Real Estate organisation with 300 employees and revenues of $50.0 million and many others.
Contact us if you need a completed and verified list of companies using IDG Triblio, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The IDG Triblio customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Blue Yonder | Professional Services | 8000 | $1.5B | United States | IDG | IDG Triblio | Account Based Marketing | 2019 | n/a |
In 2019, Blue Yonder launched an ABM pilot with IDG Triblio as part of a targeted Account Based Marketing effort. Blue Yonder, formerly JDA and a provider of digital fulfillment and supply chain solutions, positioned the pilot under demand generation leadership to validate a crawl, walk, run approach that Arlyn Knox presented as generating millions of dollars in pipeline.
The implementation of IDG Triblio emphasized campaign experimentation and iterative configuration of advertising and personalization capabilities. Functional activity focused on account based campaign orchestration, experimentation workflows to test creative and channel mixes, and runtime personalization for account targeted content, reflecting typical Account Based Marketing platform capabilities.
Operational coverage and rollout planning centered on marketing and demand generation teams with an explicit plan to extend advertising and personalization across North America and EMEA in 2020. The work included cross channel campaign evaluation to measure advertising impact across channels and to refine account targeting and personalization strategies.
Governance followed a staged crawl, walk, run methodology, starting with the 2019 pilot and moving toward broader regional deployment in 2020, with campaign experimentation designated as the mechanism for scaling. The pilot outcome was reported as generating millions in pipeline, and the program roadmap emphasized expanding advertising and personalization through IDG Triblio to support sustained Account Based Marketing execution.
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Dodge Data & Analytics | Construction and Real Estate | 300 | $50M | United States | IDG | IDG Triblio | Account Based Marketing | 2019 | n/a |
In 2019 Dodge Data & Analytics deployed IDG Triblio to execute Account Based Marketing across its marketing and sales workflows. The deployment prioritized account centric advertising and 1:1 web personalization to surface account behavior and activity, reducing reliance on form fills for visibility into buying signals.
IDG Triblio was configured to run targeted display campaigns and to deliver web personalization, with engagement dashboards that bring account behavior and activity directly in front of marketing users. The implementation emphasized advertising orchestration, account engagement monitoring, and triggered sales alerting so marketing can identify accounts showing intent and engagement and act on those signals.
Operationally the platform is used by marketing to drive sales conversions through a process where marketing monitors Triblio and notifies sales when an account is ‘‘starting to buzz’’. Users reported ‘‘Without Triblio, I’d be blind to a lot of things’’, describing the system as providing significant visibility and high perceived value for account based workflows.
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Flexera | Professional Services | 2000 | $400M | United States | IDG | IDG Triblio | Account Based Marketing | 2019 | n/a |
In 2019, Flexera deployed IDG Triblio to establish an Account Based Marketing capability focused on improving Marketing Qualified Accounts, Named Account Meetings Scheduled, Target Account Pipeline, Opportunity Rate and Account Win Rate. The deployment marked a deliberate shift for the marketing organization from broad top of funnel demand generation to targeted, account centric engagement aligned to an ideal customer profile.
IDG Triblio was configured to manage account based audiences, enable intent based targeting, and execute customized cross channel campaigns. Implemented functional capabilities included ingestion and layering of first party and third party intent signals, intent based account scoring, account visibility dashboards for sales, topical ad delivery to accounts with confirmed interest, and campaign personalization engines to scale messaging across a global account set.
Operational coverage centered on Flexera marketing and revenue teams, with campaign outputs feeding sales engagement and pipeline development processes. The platform increased account visibility for sellers and allowed marketing to reallocate spend toward accounts that matched the ICP while scaling personalization across international markets.
Governance and process changes emphasized ICP driven segmentation, measurement against account level KPIs, and coordinated workflows between marketing and sales to convert named accounts into pipeline. The program produced more efficient spending and scaled personalization, with real time intent data positioned as central to account selection and campaign targeting using IDG Triblio.
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Insperity, Inc. | Professional Services | 4200 | $6.8B | United States | IDG | IDG Triblio | Account Based Marketing | 2019 | n/a |
In 2019, Insperity, Inc. implemented IDG Triblio as its Account Based Marketing platform to scale prospecting and surface actionable insights for go-to-market teams. Insperity, a provider of human resources and business solutions serving America’s small businesses, had three explicit growth objectives: add new business performance advisors at scale, leverage data science to surface actionable insights, and maintain growth momentum and profitability.
The deployment centered on account prioritization and segmentation capabilities native to IDG Triblio, configured to ingest intent signals and produce ranked account lists for a newly formed sales development function. Functional modules implemented included intent analysis, account scoring, automated audience segmentation, and list orchestration to reduce manual list building and cleaning, activities that were consuming twenty percent of each SDR's time.
Operational coverage focused on outbound SDR activity across more than 80 district offices and 12 sales regions, addressing a weekly universe of roughly 30,000 high-fit, high-intent accounts. IDG Triblio operated as the orchestration layer to feed prioritized account workflows to SDRs and to align account signals with district level go-to-market teams.
Governance and process restructuring accompanied the technical rollout, Insperity centralized account selection criteria and instituted standardized workflows that shifted SDR responsibilities from list compilation to outbound engagement and qualification. Insperity’s investments in Account Based Marketing with IDG Triblio addressed the company’s objectives to scale advisor acquisition, apply data science for actionable insights, and support continued growth and profitability.
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Plex Systems, Inc. | Professional Services | 600 | $115M | United States | IDG | IDG Triblio | Account Based Marketing | 2019 | n/a |
In 2019, Plex Systems, Inc. implemented IDG Triblio as part of its Account Based Marketing program to unify marketing and sales around a single account targeting strategy. The initiative was driven to better identify accounts with the highest propensity to buy and to align activities across functions, and over time Plex reduced the size of its target list while concentrating primarily on companies in the U.S., Canada and Mexico.
IDG Triblio was deployed to provide account based advertising and analytics capabilities and was implemented alongside website updates and existing marketing and CRM tools. Plex integrated IDG Triblio with Eloqua for marketing orchestration and with Salesforce for CRM-driven account signals, enabling coordinated advertising, analytics and campaign activation across channels. The deployment emphasized account level measurement and campaign orchestration that ties programmatic advertising back to CRM and marketing automation engagement.
Building the initial account list was a top operational priority, and account selection was an iterative, cross-functional activity involving marketing, sales and strategy teams. Governance included annual reviews of the account targeting process and board level conversations about how the list was derived, establishing a repeatable process that connects activities across those functions so teams are aligned on goals.
Plex refined its addressable market over several years, moving from broad NAICS code based lists to a narrower set defined by industry fit and company revenue ceilings and basements, and distinguishing between discrete and process manufacturers. As a result, Plex now targets roughly half of the accounts it originally identified and reports significantly improved conversion rates by focusing resources on accounts with the highest propensity to buy.
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Buyer Intent: Companies Evaluating IDG Triblio
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FAQ - APPS RUN THE WORLD IDG Triblio Coverage
IDG Triblio is a Account Based Marketing solution from IDG.
Companies worldwide use IDG Triblio, from small firms to large enterprises across 21+ industries.
Organizations such as Insperity, Inc., Blue Yonder, Flexera, Plex Systems, Inc. and Dodge Data & Analytics are recorded users of
IDG Triblio for Account Based Marketing.
Companies using IDG Triblio are most concentrated in Professional Services and Construction and Real Estate, with adoption spanning over 21 industries.
Companies using IDG Triblio are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of IDG Triblio across Americas, EMEA, and APAC.
Companies using IDG Triblio range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 40%, large organizations with 1,001-10,000 employees - 60%, and global enterprises with 10,000+ employees - 0%.
Customers of IDG Triblio include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified IDG Triblio customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.