List of Lake B2B Customers
Lake Group Media
1 Byram Brook Pl,
Armonk, 10504-2325, NY,
United States
Armonk, 10504-2325, NY,
United States
1 914-925-2400
Professional Services
59
$7M
Since 2010, our global team of researchers has been studying Lake B2B customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Lake B2B for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Lake B2B for Account Based Marketing include: Adobe, a United States based Professional Services organisation with 31360 employees and revenues of $23.77 billion, NetApp, a United States based Professional Services organisation with 11800 employees and revenues of $6.27 billion, Gartner, a United States based Professional Services organisation with 20104 employees and revenues of $5.48 billion, Wiley, a United States based Media organisation with 6400 employees and revenues of $1.87 billion, The Economist, a United Kingdom based Media organisation with 1360 employees and revenues of $448.0 million and many others.
Contact us if you need a completed and verified list of companies using Lake B2B, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Lake B2B customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adobe | Professional Services | 31360 | $23.8B | United States | Lake Group Media | Lake B2B | Account Based Marketing | 2017 | n/a |
In 2017, Adobe implemented Lake B2B to support Account Based Marketing initiatives. Lake B2B is listed on the Lake Group Media customer page, identifying Adobe as a customer of the Lake B2B application.
The Lake B2B deployment aligns with common Account Based Marketing capabilities, including account identification and selection, targeted campaign orchestration, intent signal processing, data enrichment, and account level analytics. Functionally the implementation supported marketing and sales alignment, account based demand generation, and campaign operations within Adobe's marketing organization, with governance oriented around centralized campaign orchestration and account level reporting to manage account coverage and campaign cadence.
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Gartner | Professional Services | 20104 | $5.5B | United States | Lake Group Media | Lake B2B | Account Based Marketing | 2018 | n/a |
In 2018, Gartner implemented Lake B2B for Account Based Marketing. The deployment is listed on Lake Group Media's website as a customer reference and was scoped to Gartner's marketing organization to support account centric demand programs.
Lake B2B was configured to provide core Account Based Marketing capabilities including account selection, contact and account enrichment, segmentation, campaign orchestration, and performance reporting. The implementation emphasized Lake B2B modules for account profiling, contact data enhancement, and multi channel campaign execution, aligned to ABM workflows such as target account identification, buyer mapping, and campaign sequencing. Gartner implemented Lake B2B for Account Based Marketing to support marketing and sales enablement functions and to centralize account lists and orchestrate nurture flows.
Operational coverage focused on marketing, demand generation, and sales enablement teams rather than IT centric infrastructure. Governance centered on ABM list management and campaign approval workflows to align campaign execution with account ownership.
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NetApp | Professional Services | 11800 | $6.3B | United States | Lake Group Media | Lake B2B | Account Based Marketing | 2018 | n/a |
In 2018 NetApp implemented Lake B2B to support Account Based Marketing for its marketing and sales functions, and NetApp is listed as a customer on the Lake B2B website. The engagement centers on a vendor delivered Lake B2B application that is positioned to enable targeted account selection and programmatic account level outreach within the Account Based Marketing category.
The Lake B2B implementation at NetApp was configured around typical Account Based Marketing capabilities, including account identification and segmentation, data enrichment and profile consolidation, intent based targeting, campaign orchestration, and measurement and reporting workflows. Lake B2B was used to centralize account lists and to operationalize account level campaigns, with the Lake B2B application handling audience build and campaign execution tasks.
Operational coverage focused on marketing and demand generation teams with alignment to sales account teams and GTM stakeholders, reflecting a cross functional ABM operating model. Governance was structured to support campaign configuration, account ownership rules, and campaign cadence, with data stewardship and process controls implemented to maintain account list hygiene and campaign consistency.
The narrative is based on the vendor reference listing NetApp as a customer on the Lake B2B site. The description emphasizes NetApp Lake B2B Account Based Marketing relationships, the Lake B2B application capabilities, and the marketing and sales business functions supported.
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The Economist | Media | 1360 | $448M | United Kingdom | Lake Group Media | Lake B2B | Account Based Marketing | 2017 | n/a |
In 2017, The Economist deployed Lake B2B to support Account Based Marketing across its commercial organization. The Economist is listed as a Lake B2B customer on the vendor website, indicating a formal adoption of the Lake B2B application for account-centered demand programs.
The Lake B2B implementation concentrated on core Account Based Marketing capabilities, including account selection and segmentation, contact enrichment and mapping, account engagement scoring, campaign orchestration, and campaign-level reporting dashboards. Configuration work focused on establishing account tiers, defining engagement triggers, and automating multi-step outreach workflows to coordinate targeted programs across channels.
Operational responsibility for Lake B2B centered on marketing, sales, and revenue operations, with governance aimed at aligning account ownership and standardizing targeting criteria and campaign playbooks. The deployment emphasized centralized account intelligence and orchestration to enable coordinated outreach and measurement at the account level, with Lake B2B serving as the application-layer hub for Account Based Marketing activities.
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The Economist Newspaper Limited | Media | 820 | $100M | United States | Lake Group Media | Lake B2B | Account Based Marketing | 2020 | n/a |
In 2020, The Economist Newspaper Limited deployed Lake B2B as an Account Based Marketing application to support account-centric demand generation and marketing activities. Lake B2B was provisioned to establish an account-first workflow, aligning the application name Lake B2B with the company marketing function and Account Based Marketing objectives.
The implementation focused on core Account Based Marketing capabilities, including account identification and segmentation, account scoring and prioritization, orchestration of multi-touch campaigns, and personalized content delivery. Configuration work emphasized account and contact reconciliation, rule-based audience segmentation, and campaign orchestration that coordinates digital touchpoints and outreach sequences for named accounts.
Operationally the Lake B2B deployment targeted marketing and sales collaboration, embedding ABM workflows into campaign planning and demand creation processes. The implementation supported centralized target account lists, shared campaign calendars, and event driven campaign orchestration to align demand generation, field marketing, and sales engagement around prioritized accounts.
Governance adjustments accompanied the rollout, with formalized account ownership, campaign approval workflows, and measurement frameworks to track account engagement and funnel progression. The narrative documents Lake B2B as the Account Based Marketing platform used by The Economist Newspaper Limited to operationalize account centric marketing and to standardize orchestration and governance between marketing and sales.
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Media | 6400 | $1.9B | United States | Lake Group Media | Lake B2B | Account Based Marketing | 2018 | n/a |
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Buyer Intent: Companies Evaluating Lake B2B
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Lake B2B. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Lake B2B for Account Based Marketing include:
- AxCrypt, a Sweden based Professional Services organization with 30 Employees
- Pilgrim Cooperative Bank, a United States based Banking and Financial Services company with 18 Employees
- Champion InfoMetrics, a Champions Group Company, a India based Professional Services organization with 400 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Champion InfoMetrics, a Champions Group Company | Professional Services | 400 | $50M | India | 2026-03-16 |
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AxCrypt | Professional Services | 30 | $4M | Sweden | 2026-01-09 |
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Pilgrim Cooperative Bank | Banking and Financial Services | 18 | $2M | United States | 2025-12-23 |
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Professional Services | 1360 | $172M | India | 2025-05-09 |
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Professional Services | 33 | $5M | United States | 2025-04-01 |
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Healthcare | 200 | $30M | United States | 2025-01-21 |
FAQ - APPS RUN THE WORLD Lake B2B Coverage
Lake B2B is a Account Based Marketing solution from Lake Group Media.
Companies worldwide use Lake B2B, from small firms to large enterprises across 21+ industries.
Organizations such as Adobe, NetApp, Gartner, Wiley and The Economist are recorded users of
Lake B2B for Account Based Marketing.
Companies using Lake B2B are most concentrated in Professional Services and Media, with adoption spanning over 21 industries.
Companies using Lake B2B are most concentrated in United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Lake B2B across Americas, EMEA, and APAC.
Companies using Lake B2B range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 16.67%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 50%.
Customers of Lake B2B include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Lake B2B customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.