List of Makaira Customers
Krefeld, 47807,
Germany
Since 2010, our global team of researchers has been studying Makaira customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Makaira for Web Content Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Makaira for Web Content Management include: Fielmann, a Germany based Retail organisation with 23412 employees and revenues of $2.43 billion, Rofu Kinderland Spielwarenhandelsgesellschaft, a Germany based Retail organisation with 1165 employees and revenues of $400.0 million, Sugarshape Germany, a Germany based Retail organisation with 75 employees and revenues of $50.0 million, Sioux, a Germany based Manufacturing organisation with 100 employees and revenues of $10.0 million, Baslerbeauty, a Austria based Distribution organisation with 53 employees and revenues of $10.0 million and many others.
Contact us if you need a completed and verified list of companies using Makaira, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Makaira customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Allnatura | Retail | 5 | $1M | Germany | Makaira | Makaira | Web Content Management | 2021 | n/a |
In 2021, Allnatura implemented Makaira for Web Content Management to power content and product presentation on its public website. Makaira is used to centralize authoring and template-driven page rendering, providing storefront content delivery and editorial content management across the site.
The implementation targets e-commerce and marketing functions, supporting catalog presentation, promotional content, and editorial workflows for marketing and merchandising teams operating from Allnatura's website in Germany. Governance was established through content roles, versioning, and publishing workflows within Makaira to formalize editorial approvals and release cadence, while no external system integrations were provided in the source documentation and the operational scope is site-level.
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Baslerbeauty | Distribution | 53 | $10M | Austria | Makaira | Makaira | Web Content Management | 2018 | n/a |
In 2018 Baslerbeauty implemented Makaira as its Web Content Management system on the corporate website. Baslerbeauty uses Makaira to centralize web content publishing and to manage product and marketing content on its customer-facing site, aligning the Makaira Web Content Management deployment with online merchandising and catalog presentation needs.
The Makaira implementation focuses on standard Web Content Management capabilities, including content authoring and templating, content modeling for product and category pages, staged publishing workflows, and role-based editorial controls. Makaira is used to maintain page templates and structured content blocks, enabling consistent presentation of product information and promotional content across the site.
Operational ownership for the Makaira Web Content Management deployment rests with Baslerbeauty marketing and merchandising functions, supporting day-to-day content operations on the Austria site. Governance is organized around editorial roles and publishing workflows, with content owners responsible for updates and approvals, and the system serving as the primary CMS for the company website.
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Epetworld | Retail | 25 | $4M | Germany | Makaira | Makaira | Web Content Management | 2020 | n/a |
In 2020, Epetworld implemented Makaira as its Web Content Management solution on its customer-facing site hundeland.de. The deployment addressed content publishing and merchandising for the retail pet supplies catalog, aligning with the company’s e-commerce and marketing functions and supporting operations based in Germany.
Makaira was configured to deliver core Web Content Management capabilities including content authoring, templating and page composition, product detail content management, editorial workflows and taxonomy-driven navigation. The Makaira implementation incorporated content staging and publishing controls to streamline updates to site copy and product pages, and was sized for Epetworld’s 25 employee team to minimize operational complexity.
Operational scope remained centered on the hundeland.de site with governance owned by marketing and merchandising teams, using role-based editorial approvals and scheduled publishing cycles. The rollout followed a single-site operational model emphasizing centralized content control for customer-facing merchandising and content operations.
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Retail | 23412 | $2.4B | Germany | Makaira | Makaira | Web Content Management | 2021 | n/a |
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Retail | 32 | $6M | Germany | Makaira | Makaira | Web Content Management | 2020 | n/a |
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Retail | 1165 | $400M | Germany | Makaira | Makaira | Web Content Management | 2021 | n/a |
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Manufacturing | 100 | $10M | Germany | Makaira | Makaira | Web Content Management | 2021 | n/a |
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Retail | 75 | $50M | Germany | Makaira | Makaira | Web Content Management | 2021 | n/a |
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