List of Microsoft Dynamics NAV CRM Customers
Microsoft
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Professional Services
228000
$320.0B
Since 2010, our global team of researchers has been studying Microsoft Dynamics NAV CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Microsoft Dynamics NAV CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Microsoft Dynamics NAV CRM for CRM include: Kundan Rice Mills, a India based Oil, Gas and Chemicals organisation with 1200 employees and revenues of $400.0 million, Theo Paphitis Retail Group, a United Kingdom based Retail organisation with 4000 employees and revenues of $390.0 million, Reseau DEF, a France based Manufacturing organisation with 2500 employees and revenues of $365.0 million, Topps Tiles, a United Kingdom based Distribution organisation with 1676 employees and revenues of $293.0 million, Ability Matters Group, a United Kingdom based Distribution organisation with 700 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using Microsoft Dynamics NAV CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Ability Matters Group | Distribution | 700 | $100M | United Kingdom | Microsoft | Microsoft Dynamics NAV CRM | CRM | 2013 | n/a |
In 2013, Ability Matters Group implemented Microsoft Dynamics NAV CRM. The Microsoft Dynamics NAV CRM deployment sits within the United Kingdom distribution business and serves a company with approximately 700 employees, centralizing customer and transactional administration under a single CRM platform.
Microsoft Dynamics NAV CRM is configured to capture and manage core administrative and transactional workflows, explicitly including banking entries, sales receipts, VAT declarations, sales orders, aftercare support records, daily money monitoring sheet data, and customer complaints. The implementation emphasizes CRM-centric recordkeeping for sales order processing, cash monitoring, VAT reporting workflows, and customer service case tracking, aligning CRM capabilities with distribution operational tasks.
Operational coverage spans finance, sales, customer service, and general administration, with those business functions using the CRM for routine transaction capture and exception handling. General administrative duties are maintained on the system, ensuring that banking, sales receipts, VAT declarations, aftercare support, sales orders, daily money monitoring sheet entries, and customer complaints are all recorded on the CRM, and Microsoft Dynamics NAV CRM supports the Company Application Category CRM relationship across these functions.
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Gourmet Foods | Consumer Packaged Goods | 300 | $40M | United States | Microsoft | Microsoft Dynamics NAV CRM | CRM | 2016 | n/a |
In 2016 Gourmet Foods implemented Microsoft Dynamics NAV CRM to centralize customer interactions across its eight sites and to consolidate CRM capabilities inside the NAV platform. The project reimplemented Navision 2.6 to Microsoft Dynamics NAV 2016 and explicitly included the Microsoft Dynamics NAV CRM application as the front end for customer facing processes.
Functional workstreams included development of a CRM Mobility App within NAV to support field sales and mobile account management, and category aligned capabilities such as contact and activity management and sales workflow orchestration were configured inside the NAV CRM module. Configuration focused on role based access, mobile synchronization, and embedding CRM screens into NAV transaction flows.
The deployment was hosted on premises across the companys infrastructure of roughly 21 servers, managed by the IT team, and connected across eight sites using an SD WAN network. The Microsoft Dynamics NAV CRM implementation integrated with Exchange 2010 for mail and calendar synchronization and ran on the broader Microsoft stack while infrastructure changes included moves to Proxmox virtualization and consolidation of collaboration tools to self hosted platforms.
Operational ownership rested with the IT Manager who led rollout governance, vendor coordination, budgeting, and change control across sites, while also coordinating concurrent projects such as on premises VoIP and an Exchange upgrade from 2010 to 2019. The implementation sat alongside cost saving measures driven by the IT organization, including adoption of self hosted open source replacements and virtualization rationalization.
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Kundan Rice Mills | Oil, Gas and Chemicals | 1200 | $400M | India | Microsoft | Microsoft Dynamics NAV CRM | CRM | 2014 | n/a |
In 2014, Kundan Rice Mills implemented Microsoft Dynamics NAV CRM. The deployment used Navision 9.0 to support CRM functions across sales and distribution in the companys trading and chemicals operations that handle domestic and export chemical sales.
The implementation integrated measurement manufacturing and the Exim module with sales and distribution inside Microsoft Dynamics NAV CRM, and included CRM process workflows. Configuration work focused on sales and distribution workflows, measurement and manufacturing transaction capture, export and import transaction handling, and CRM workflows for customer engagement and lead management. Microsoft Dynamics NAV CRM was configured to align item measurement, stock movement and sales order processing with CRM customer records.
Architecturally the solution centralized master data and transactional flows within Navision 9.0 to provide a single system of record for sales, distribution, manufacturing measurement and Exim operations. Operational coverage spanned the trading and chemicals business lines and involved sales, distribution, manufacturing measurement and export teams. A three person delivery team executed technical configuration, testing and cutover activities.
Governance and rollout were led by a project manager who gathered user requirements, mapped process flows into Navision, managed the delivery team and conducted end user training to operational stakeholders. Project work emphasized process mapping and timely delivery to ensure CRM and integrated sales and distribution workflows were operational for domestic and export trading.
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NRB Industrial Bearings | Manufacturing | 253 | $9M | India | Microsoft | Microsoft Dynamics NAV CRM | CRM | 2017 | n/a |
In 2017, NRB Industrial Bearings implemented Microsoft Dynamics NAV CRM as the CRM component of a broader Microsoft Dynamics NAV ERP installation, establishing a centralized customer engagement layer under the CRM apps category. The effort was led by the companys IT organization and targeted consolidation of sales, service, and account management workflows into a single application landscape.
Microsoft Dynamics NAV CRM was deployed alongside Manufacturing, Finance, Purchase, and Inventory modules, creating an integrated functional architecture that linked production planning, financial accounting, procurement, inventory control, and customer relationship processes. The CRM configuration emphasized account and contact management, sales order linkage to ERP transactions, and service ticket tracking consistent with standard CRM and ERP integration patterns.
Operational integrations implemented during the program included a Bug Tracking System with a priority and severity matrix for logging ERP errors, QlikView Business Intelligence for senior management reporting and forecasting, and biometric time attendance integrated directly with the ERP payroll module to prevent employee time theft. QlikView and the bug tracking capability were instrumented to surface transactional and exception data from the Dynamics NAV environment for management and support teams.
Governance work produced ISO 14001:2015 aligned IT policies and procedures and an IT Risk and Governance Framework that followed an audited process, with the company reporting a 24% reduction in business risk after implementation. The bug tracking process is documented as improving customer service and product quality, while the biometric to payroll integration addressed timekeeping controls at manufacturing sites.
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Reseau DEF | Manufacturing | 2500 | $365M | France | Microsoft | Microsoft Dynamics NAV CRM | CRM | 2021 | n/a |
In 2021, Reseau DEF deployed Microsoft Dynamics NAV CRM as its CRM to centralize sales and customer data across the group while launching the LOGTEK 4.0 modernization program. The manufacturing network, operating 12 production sites with 2,500 employees and 61 affiliated companies, paired the Microsoft Dynamics NAV CRM implementation with a Boomi integration platform to enable robust cross-system connectivity and scalable data flows.
The Microsoft Dynamics NAV CRM rollout focused on sales and customer data management capabilities, including real-time data synchronization, record activation, and consolidated customer profiles to support commercial teams. Configuration work emphasized secure synchronization, automated data exchange workflows, and CRM-aligned process templates to improve sales team access to up to date information and reduce manual data handling.
Integrations were a core technical requirement, Boomi was used to connect Microsoft Dynamics NAV CRM to enterprise systems such as Navision Microsoft Dynamics NAV, IFS, and the corporate data warehouse, and to interface CRM data with Mercure pricing software for the sales organization. The Boomi platform also replaced the aging EDI component Dex for LOGTEK connectivity and orchestrated data exchange between Cegid ERP and IFS to automate customer order creation, delivering low latency and the capacity to handle large data volumes across multiple companies.
Governance and operational scope centralized around integration-led data management, with cross-functional ownership between IT, integration teams, and sales operations to standardize workflows and data models. Outcomes reported by the company included simplified processes, reduced manual work, more reliable synchronized data, and improved decision making through near real time access to CRM information, while Boomi provided a platform for ongoing updates and scalability across the organization.
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Retail | 450 | $80M | United States | Microsoft | Microsoft Dynamics NAV CRM | CRM | 2012 | n/a |
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Retail | 4000 | $390M | United Kingdom | Microsoft | Microsoft Dynamics NAV CRM | CRM | 2015 | n/a |
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Distribution | 1676 | $293M | United Kingdom | Microsoft | Microsoft Dynamics NAV CRM | CRM | 2020 | n/a |
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FAQ - APPS RUN THE WORLD Microsoft Dynamics NAV CRM Coverage
Microsoft Dynamics NAV CRM is a CRM solution from Microsoft.
Companies worldwide use Microsoft Dynamics NAV CRM, from small firms to large enterprises across 21+ industries.
Organizations such as Kundan Rice Mills, Theo Paphitis Retail Group, Reseau DEF, Topps Tiles and Ability Matters Group are recorded users of
Microsoft Dynamics NAV CRM for CRM.
Companies using Microsoft Dynamics NAV CRM are most concentrated in Oil, Gas and Chemicals, Retail and Manufacturing, with adoption spanning over 21 industries.
Companies using Microsoft Dynamics NAV CRM are most concentrated in India, United Kingdom and France, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Microsoft Dynamics NAV CRM across Americas, EMEA, and APAC.
Companies using Microsoft Dynamics NAV CRM range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 0%.
Customers of Microsoft Dynamics NAV CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Microsoft Dynamics NAV CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.