List of Microsoft PromoteIQ Customers
Redmond, 98052-6399, WA,
United States
Since 2010, our global team of researchers has been studying Microsoft PromoteIQ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Microsoft PromoteIQ for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Microsoft PromoteIQ for Marketing Automation include: Kroger, a United States based Retail organisation with 409000 employees and revenues of $147.12 billion, BJ's Wholesale Club, a United States based Retail organisation with 34000 employees and revenues of $20.50 billion, Sephora USA, a United States based Retail organisation with 18000 employees and revenues of $6.00 billion and many others.
Contact us if you need a completed and verified list of companies using Microsoft PromoteIQ, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Microsoft PromoteIQ customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BJ's Wholesale Club | Retail | 34000 | $20.5B | United States | Microsoft | Microsoft PromoteIQ | Marketing Automation | 2022 | n/a |
In 2022, BJ's Wholesale Club launched BJ's Media Edge using Microsoft PromoteIQ in the Marketing Automation category. The retail media program went live to offer brand partners onsite and offsite media buying, audience targeting, and real time analytics across BJ's first party member base in the United States.
Microsoft PromoteIQ was configured to support programmatic media buying workflows, audience segmentation and activation, and real time campaign analytics. Implemented functional capabilities included onsite placements and offsite media execution, audience mapping based on BJ's first party membership signals, and centralized reporting dashboards for campaign measurement and optimization.
Operational coverage focused on brand partnerships, marketing, ad operations and analytics teams within BJ's U.S. membership footprint, with BJ's Media Edge providing the governance framework for member data activation and campaign approval workflows. The program was positioned to drive brand exposure, accelerate product launches and measure campaign outcomes using BJ's first party member data.
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Kroger | Retail | 409000 | $147.1B | United States | Microsoft | Microsoft PromoteIQ | Marketing Automation | 2020 | n/a |
In 2020, Kroger implemented Microsoft PromoteIQ to power Kroger Precision Marketing, its self-service retail media platform. Microsoft PromoteIQ functions as the retail Marketing Automation engine for sponsored product listings and banner ads across Kroger digital properties in the United States.
The deployment emphasized self-service campaign management and program-facing controls, with Microsoft PromoteIQ providing campaign configuration, creative placement, targeting and reporting capabilities, and closed-loop attribution features. Microsoft PromoteIQ was used to instrument campaign measurement workflows that link ad exposures to shopper actions, supporting sponsored product listings and banner ad formats and enabling transparent sales attribution for CPG brand partners.
Operationally the implementation connected Kroger Precision Marketing to point of sale and online commerce sales streams and first party shopper data to close the loop between digital ad interactions and in-store and online purchases in the United States. The rollout centered on marketing, e-commerce and category management functions, shifting attribution and reporting governance toward a self-service retail media model for CPG partners, and delivering improved campaign measurement and transparent sales attribution as stated by Kroger.
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Sephora USA | Retail | 18000 | $6.0B | United States | Microsoft | Microsoft PromoteIQ | Marketing Automation | 2023 | n/a |
In 2023, Sephora USA deployed Microsoft PromoteIQ to establish a retail media advertising revenue stream while retaining ownership of its customer data and enabling both onsite and offsite brand campaigns across the United States. The implementation uses Microsoft PromoteIQ in the Marketing Automation category to centralize retail media operations and connect advertising commerce outcomes to Sephora business functions including marketing, commerce, and brand partnerships.
The implementation focuses on campaign management and attribution capabilities typical of retail media deployments, including centralized campaign configuration, audience activation tied to first party customer signals, and reporting for omnichannel measurement. Microsoft PromoteIQ was configured to support campaign optimization workflows and partner-facing campaign delivery capabilities, aligning marketing automation processes with retail advertising inventory and creative management.
Operationally the solution connects onsite commerce touchpoints and offsite advertising channels to maintain unified campaign measurement, while preserving Sephora control over customer data and consent. The rollout is scoped to brand partner integrations and ad operations teams in the United States, and it aligns Marketing Automation tooling with commercial ad sales and partnership workflows to support omnichannel attribution and optimization.
Governance and process workstreams emphasize data ownership and partner access controls, with campaign onboarding, measurement, and optimization processes established to deliver omnichannel attribution to brand partners. The announced 2023 retail media implementation is intended to provide brand partners with omnichannel attribution and campaign optimization capabilities while creating a new advertising revenue stream for Sephora USA using Microsoft PromoteIQ.
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Buyer Intent: Companies Evaluating Microsoft PromoteIQ
- Ogilvy, a United States based Professional Services organization with 17500 Employees
- Heathrow, a United Kingdom based Transportation company with 90000 Employees
- B&Q United Kingdom, a United Kingdom based Retail organization with 27000 Employees
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