AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

List of Oracle DataFox Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Alert Logic Professional Services 500 $100M United States Oracle Oracle DataFox Account Based Marketing 2017 n/a
In 2017, Alert Logic implemented Oracle DataFox to strengthen Account Based Marketing capabilities supporting Marketing Operations and Demand Generation. The deployment was driven by the Marketing Analytics Manager, Global Programs as part of a strategic effort to centralize account intelligence and real-time performance optics across marketing channels. Oracle DataFox was configured primarily for lead enrichment and account intelligence workflows, feeding enhanced firmographic and intent signals into the marketing technology stack. Core configuration work included automated lead enrichment processes, lead stage standardization, and rules to trigger automated lead assignments, alongside Database Duplication Management to reduce record fragmentation. Real-time dashboards and KPI optics were instrumented to surface conversion and velocity signals for campaign and field teams. The implementation integrated Oracle DataFox with Salesforce CRM, Adobe Analytics, Marketo, and attribution modeling processes via Bizible, establishing a data flow from digital analytics and marketing automation into the CRM for routing and funnel analysis. Operational coverage spanned field marketing, digital marketing, campaign marketing, corporate and product marketing, partner marketing, and global markets in the Americas, EMEA and APAC, aligning Account Based Marketing signals with sales assignment and demand generation touchpoints. Governance work formalized lead enrichment acceptance criteria, automated assignment logic, and lead stage definitions to support cross-team workflows and executive reporting. Outcomes documented by the marketing analytics team included building an intelligence power house that improved win rates by refining the lead funnel and using enriched account insights to increase conversion rates and accelerate time to close.
Bailey Southwell and Co. Banking and Financial Services 60 $15M United States Oracle Oracle DataFox Account Based Marketing 2019 n/a
In 2019, Bailey Southwell and Co. implemented Oracle DataFox as part of an Account Based Marketing initiative to accelerate proprietary prospecting. The deployment targeted a previously manual prospecting workflow that lacked a consistent data foundation, and the DataFox integration was configured to surface CRM-quality company signals directly into DealCloud to centralize prospect and account intelligence. Oracle DataFox was configured to leverage DataFox Data Management, Similar Companies, and Conference Intelligence alongside Oracle Sales capabilities to standardize account attributes and support list building. Similar Companies was used to identify repeatable opportunity patterns and expand target lists, Conference Intelligence informed event prioritization, and DataFox Data Management enriched firmographics and contact attributes to improve prospecting accuracy. Integration work focused on pushing enriched records into DealCloud, enabling the team to enrich approximately 5,000 accounts and to add selected companies to targeted lists without leaving the CRM. Operational coverage centered on sales and business development functions, with the workflow enabling sector landscape builds, prioritized outreach, and weekly partner meeting reporting driven by the combined DataFox and DealCloud data set. Governance shifted from ad hoc manual updates to a data-driven update cadence where reporting in DealCloud became the primary mechanism to gauge effort efficacy and iterate on targets. Outcomes explicitly reported include 5,000 accounts enriched, exploration of two new sectors within three months, and a 30% reduction in time spent on conference research, along with more complete and data rich reports for weekly partner meetings.
Bank of Montreal Banking and Financial Services 53597 $25.2B Canada Oracle Oracle DataFox Account Based Marketing 2012 n/a
In 2012, Bank of Montreal implemented Oracle DataFox in its Account Based Marketing environment. Oracle DataFox was used to instrument customer analytical data and to operationalize account-level business rules for marketing and analytics. Implementation focused on data quality and master data reporting, with configuration of business rules inside Oracle DataFox to generate alerts for customer analytical data. Functional capabilities implemented included data quality controls, data profiling, KPI reporting for active and dormant accounts, attrition, client age and date of birth, and automated alerting tied to business rules. The deployment integrated with SQL Server data sources and Excel and Access based reporting workflows, and the team supported CI&DS operations for metadata development and maintenance. Technology and Architecture teams were assisted in implementing the data quality processes and periodic profiling routines to detect issues of uniqueness, integrity, accuracy, consistency and completeness. Operational scope covered internal analytics and business stakeholders who were consulted to translate requirements and align priorities, and governance work included definition of business data, creation of data quality metrics and controls, and facilitation of process adoption across relevant departments. Oracle DataFox served as the central business rules engine for Bank of Montreal Account Based Marketing customer analytics and master data reporting.
BrightTALK Professional Services 150 $15M United States Oracle Oracle DataFox Account Based Marketing 2019 n/a
In 2019 BrightTALK implemented Oracle DataFox as a component of its Account Based Marketing stack. BrightTALK operates a library of 150,000 expert talks and an AI based recommendation engine that reaches eight million professionals, and Oracle DataFox was embedded into this multi layered AI environment to support business level customer engagement, according to the company chief marketing officer. The implementation focused on account data enrichment and target account orchestration typical of Account Based Marketing platforms, including firmographic and profile enrichment, account scoring and prioritization, and automated segmentation for targeted outreach. Oracle DataFox was configured to maintain normalized firmographic records and drive dynamic target account lists used by marketing and demand generation workflows. Oracle DataFox was integrated into BrightTALK’s marketing operations and the company’s multi layered AI stack, providing business level signals that inform campaign selection, personalization logic, and account prioritization. Operational coverage included marketing, demand generation, and customer success teams, aligning account signals with commercial engagement across the customer lifecycle to acquire retain and grow customers. Governance emphasis centered on data quality and account scoring workflows to align marketing and commercial teams, with Oracle DataFox data feeding into ABM playbooks and segmentation rules. The company frames Oracle DataFox as key to its go to market strategy and as a tool for working with customers at the business level, supporting BrightTALK’s approach to customer acquisition retention and growth.
Broadcom (inc. VmWare) Professional Services 33000 $63.9B United States Oracle Oracle DataFox Account Based Marketing 2021 n/a
In 2021, Broadcom deployed Oracle DataFox within its Account Based Marketing environment to support rapid post-acquisition operationalization after acquiring Symantec. The implementation was used to create sales territories for 350 newly acquired sales representatives within a 90 day operational window, demonstrating tight timeline-driven configuration and data onboarding workflows. Oracle DataFox was configured to deliver account enrichment, firmographic and signal data ingestion, and account prioritization capabilities to feed predictive analytics and a unified sales strategy. The deployment emphasized standardized data models for post-acquisition portfolio consolidation, and the Oracle DataFox application was used to populate the account master with normalized industry, size, and behavioral signals to improve segmentation and prioritization. Operational coverage centered on sales and reporting teams supporting Symantec core and non-core customers, with territory assignment and account-scoring workflows instrumented to support rapid go-live. Broadcom provisioned Oracle DataFox to enrich account records and supply consistent firmographic and signal attributes to downstream sales processes and reporting pipelines. In early production stages Oracle DataFox enriched 91 percent of accounts and increased industry fill rates across Symantec core and non-core customers by 75 percent, enriching all helpful firmographic and signal data and adding value across sales and reporting functions. Broadcom deployed Oracle technology in approximately six months, and the Oracle DataFox implementation is positioned as a continuing source of standardized account data for Account Based Marketing and sales enablement.
Banking and Financial Services 48300 $53.5B United States Oracle Oracle DataFox Account Based Marketing 2017 n/a
Professional Services 500 $120M United States Oracle Oracle DataFox Account Based Marketing 2019 n/a
Professional Services 500 $60M United States Oracle Oracle DataFox Account Based Marketing 2020 n/a
Professional Services 140 $16M Netherlands Oracle Oracle DataFox Account Based Marketing 2021 n/a
Professional Services 169 $26M United States Oracle Oracle DataFox Account Based Marketing 2019 n/a
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FAQ - APPS RUN THE WORLD Oracle DataFox Coverage

Oracle DataFox is a Account Based Marketing solution from Oracle.

Companies worldwide use Oracle DataFox, from small firms to large enterprises across 21+ industries.

Organizations such as Broadcom (inc. VmWare), Goldman Sachs, Bank of Montreal, Talkdesk and Lacework are recorded users of Oracle DataFox for Account Based Marketing.

Companies using Oracle DataFox are most concentrated in Professional Services and Banking and Financial Services, with adoption spanning over 21 industries.

Companies using Oracle DataFox are most concentrated in United States and Canada, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Oracle DataFox across Americas, EMEA, and APAC.

Companies using Oracle DataFox range from small businesses with 0-100 employees - 6.67%, to mid-sized firms with 101-1,000 employees - 60%, large organizations with 1,001-10,000 employees - 13.33%, and global enterprises with 10,000+ employees - 20%.

Customers of Oracle DataFox include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Oracle DataFox customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.