List of Particular Audience Customers

Particular Audience

Level 1, 85 William Street,
Darlinghurst, 2010, NSW,
Australia

https://www.particularaudience.com/

61 4 5100-6413

Professional Services

$5M

Since 2010, our global team of researchers has been studying Particular Audience customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Each quarter our research team identifies companies that have purchased Particular Audience for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.

Companies using Particular Audience for eCommerce include: The Good Guys, a Australia based Retail organisation with 3500 employees and revenues of $833.0 million, City Beach Australia, a Australia based Retail organisation with 3000 employees and revenues of $500.0 million, Pvh Heritage Brands Australia, a Australia based Leisure and Hospitality organisation with 1200 employees and revenues of $207.0 million, Shoe Palace Corporation, a United States based Retail organisation with 900 employees and revenues of $150.0 million, Hughes Tv And Audio, a United Kingdom based Retail organisation with 768 employees and revenues of $149.0 million and many others.

Contact us if you need a completed and verified list of companies using Particular Audience, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.

The Particular Audience customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!

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Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	SI	Insight
Ally Fashion Pty Ltd	Retail	980	$100M	Australia	Particular Audience	Particular Audience	eCommerce	2020	n/a	In 2020, Ally Fashion Pty Ltd deployed Particular Audience on its customer-facing website to support online merchandising and personalization. The implementation centers on Particular Audience as an eCommerce solution integrated into Ally Fashion web pages for audience targeting and experience orchestration. The deployment leverages typical eCommerce personalization capabilities, including audience segmentation, rules-based content targeting, A/B testing and experience orchestration to deliver tailored site experiences. Configuration appears focused on client-side delivery and tag or script-based implantation within the storefront, with segmentation and campaign controls exposed to marketing and merchandising workflows. Operational coverage is focused on Ally Fashion web properties in Australia and impacts digital merchandising, marketing operations and eCommerce management. Governance is framed around campaign lifecycle and content approval workflows, with marketing teams operating the platform to coordinate targeted promotions and site experimentation using Particular Audience.
Baby Bunting	Retail	500	$80M	Australia	Particular Audience	Particular Audience	eCommerce	2021	n/a	In 2021, Baby Bunting implemented Particular Audience on its website. Particular Audience is deployed as an eCommerce capability to enable onsite personalization, audience segmentation, and campaign orchestration for the Baby Bunting storefront. The solution is instrumented at the web layer to capture behavioral events and deliver targeted content through client side execution and rule based visitor targeting. The implementation scope centers on digital commerce and marketing functions, with merchandising, digital marketing, and analytics teams operating against a single campaign configuration layer in Particular Audience. Configuration covered audience definitions, personalization rules, and template based campaign deployment, while governance emphasized centralized campaign approval and tag management processes to maintain targeting consistency and data layer hygiene. Particular Audience is described as the primary eCommerce personalization engine for Baby Bunting, supporting on site targeting and campaign management for the retailer.
BikesOnline	Retail	120	$37M	Australia	Particular Audience	Particular Audience	eCommerce	2022	n/a	In 2022, BikesOnline deployed Particular Audience on its website. Particular Audience is used as an eCommerce capability to deliver onsite behavioral targeting and personalization, operated by BikesOnline marketing and eCommerce teams. The deployment targeted the customer-facing storefront, instrumenting product pages, category listings, and promotional zones to enable audience-based content variation and merchandising rules. Scope of the rollout emphasized online merchandising, promotional targeting, and customer segmentation within the BikesOnline digital storefront. Technically, Particular Audience was implemented using a client side tag with server side decisioning and campaign configuration managed through the vendor console, enabling audience segmentation, rule-based campaign orchestration, and content personalization workflows. Integrations were focused on the website storefront and web analytics for campaign measurement, with incremental rollout via staged campaigns and A/B testing governed by marketing operations. Governance centered on campaign lifecycle controls, segmentation approval workflows, and configuration management to maintain site stability during personalization changes. The BikesOnline Particular Audience eCommerce deployment operationalized personalization and merchandising workflows for marketing and merchandising functions.
	Retail	25	$2M	United States	Particular Audience	Particular Audience	eCommerce	2022	n/a
	Retail	527	$102M	Australia	Particular Audience	Particular Audience	eCommerce	2020	n/a
	Retail	3000	$500M	Australia	Particular Audience	Particular Audience	eCommerce	2023	n/a
	Retail	150	$12M	Australia	Particular Audience	Particular Audience	eCommerce	2021	n/a
	Retail	35	$2M	United Kingdom	Particular Audience	Particular Audience	eCommerce	2022	n/a
	Retail	10	$1M	Italy	Particular Audience	Particular Audience	eCommerce	2021	n/a
	Retail	100	$10M	New Zealand	Particular Audience	Particular Audience	eCommerce	2023	n/a

Showing 1 to 10 of 27 entries

Buyer Intent: Companies Evaluating Particular Audience

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FAQ - APPS RUN THE WORLD Particular Audience Coverage

Particular Audience is a eCommerce solution from Particular Audience.

Companies worldwide use Particular Audience, from small firms to large enterprises across 21+ industries.

Organizations such as The Good Guys, City Beach Australia, Pvh Heritage Brands Australia, Shoe Palace Corporation and Hughes Tv And Audio are recorded users of Particular Audience for eCommerce.

Companies using Particular Audience are most concentrated in Retail and Leisure and Hospitality, with adoption spanning over 21 industries.

Companies using Particular Audience are most concentrated in Australia, United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Particular Audience across Americas, EMEA, and APAC.

Companies using Particular Audience range from small businesses with 0-100 employees - 44.44%, to mid-sized firms with 101-1,000 employees - 40.74%, large organizations with 1,001-10,000 employees - 14.81%, and global enterprises with 10,000+ employees - 0%.

Customers of Particular Audience include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Particular Audience customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of eCommerce.

List of Particular Audience Customers

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Buyer Intent: Companies Evaluating Particular Audience

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Q1. What is Particular Audience used for?

Q2. Who uses Particular Audience for eCommerce?

Q3. Which companies use Particular Audience?

Q4. What is the industry breakdown of companies using Particular Audience?

Q5. What is the country breakdown of companies using Particular Audience?

Q6. What is the breakdown by employee size of companies using Particular Audience?

Q7. What is the breakdown by revenue of companies using Particular Audience?

Q8. How can I get the full list of companies using Particular Audience?