List of Pega CRM Customers
Pegasystems
One Main Street,
Cambridge, 2142, MA,
United States
Cambridge, 2142, MA,
United States
1 617-374 9600
Professional Services
5598
$1.7B
Since 2010, our global team of researchers has been studying Pega CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Pega CRM for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Pega CRM for Customer Engagement include: Highmark Blue Shield, a United States based Insurance organisation with 44000 employees and revenues of $29.40 billion, Blue Shield of California, a United States based Insurance organisation with 7800 employees and revenues of $27.44 billion, Centrica, a United Kingdom based Utilities organisation with 22147 employees and revenues of $26.79 billion, PNC Bank, a United States based Banking and Financial Services organisation with 53859 employees and revenues of $20.81 billion, Groupama, a France based Insurance organisation with 32000 employees and revenues of $17.43 billion and many others.
Contact us if you need a completed and verified list of companies using Pega CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Pega CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Blue Shield of California | Insurance | 7800 | $27.4B | United States | Pegasystems | Pega CRM | Customer Engagement | 2019 | n/a |
In 2019, Blue Shield of California implemented Pega CRM as a core platform within a Customer Engagement initiative. The deployment emphasized Pega CRM together with BPM capabilities to support customer service and care coordination workflows across IT Applications and business operations.
The implementation encompassed Pega Customer Service, Customer Decision Hub, Workflow Management, and Healthcare Management components of the Pega CRM and BPM platforms. Configuration and development work focused on case management, decisioning, business process orchestration, and rules driven routing to standardize customer interactions and care pathways.
A PEGA Tech Lead reported to the IT Applications Engineering Manager and acted as the senior technical owner for Pega CRM, responsible for configuring, developing, maintaining, and managing complex technology solutions on the platform. That role provided platform governance for solution configuration, release coordination, rule lifecycle management, and close collaboration with customer service and healthcare management teams to align process automation with operational workflows.
Blue Shield of California Pega CRM Customer Engagement was positioned to centralize customer engagement, orchestrate workflow automation, and surface decisioning across Customer Service and Healthcare Management business functions.
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BT Hungary | Communications | 2000 | $220M | Hungary | Pegasystems | Pega CRM | Customer Engagement | 2019 | n/a |
In 2019, BT Hungary implemented Pega CRM from Pegasystems as its Customer Engagement platform to centralize customer service workflows and case handling. The Pega CRM implementation targeted BT Digital and the Data Science Team under BT Global CTIO, with primary operational coverage in Budapest, Hungary and direct support for service desk and CRM business functions.
The deployment configured Pega CRM modules for case management, interaction history, routing and decisioning to standardize ticket lifecycle and customer interactions. Pega CRM event streams and data extracts were instrumented to enable analytics and machine learning workflows, aligning CRM operational events with predictive modeling and service orchestration.
Integrations included API and data consolidation flows with Salesforce and SNOW to unify ticket sources, analytics feeds into Qlik and Python Dash dashboards, and production model delivery pipelines built with Flask, Docker and GitLab CD/CI. The integration pattern emphasized API-based model endpoints and dashboard-driven operational reporting to support service desk and analytics consumption.
Governance and operationalization were coordinated by the Data Science Team, emphasizing model lifecycle management, API governance and operational reporting for CRM and service desk stakeholders. The implementation focused on embedding Pega CRM into existing ticketing and analytics processes, enabling centralized case orchestration and data flows for downstream machine learning and reporting.
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CareFirst BCBS | Insurance | 9000 | $12.4B | United States | Pegasystems | Pega CRM | Customer Engagement | 2017 | n/a |
In 2017, CareFirst BCBS implemented Pega CRM as part of a Customer Engagement initiative to modernize enrollment and invoicing workflows. The deployment was launched in partnership with Cognizant to address dated manual processes and to establish a roadmap for complete digitization of these interactions.
The Pega CRM implementation focused on case management and workflow orchestration to automate enrollment processing and invoicing lifecycle tasks. Decisioning and machine learning capabilities within Pega CRM were applied to routing, exception handling, and eligibility checks, while rules-driven orchestration standardized process flows and reduced manual touch points.
Integrations centered on connecting Pega CRM to CareFirst enrollment intake channels and invoicing operations, and aligning output with finance and member services processes. Operational coverage explicitly included enrollment administration, billing and invoicing, finance reconciliation, and member service workflows across CareFirst BCBS.
Governance and rollout were coordinated between CareFirst and Cognizant using a phased approach and a roadmap for incremental expansion of digitized processes. CareFirst achieved extraordinary results and drove business value to the bottom line while creating a repeatable blueprint for broader Customer Engagement digitization using Pega CRM.
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Centrica | Utilities | 22147 | $26.8B | United Kingdom | Pegasystems | Pega CRM | Customer Engagement | 2019 | n/a |
In 2019, Centrica implemented Pega CRM to support Customer Engagement across its British Gas marketing operations. The deployment positioned Pega CRM as the primary campaign orchestration and interaction management layer used to design and test rewards campaigns.
Configuration emphasized campaign management and decisioning capabilities, with application-led simulation of marketable base scenarios using the online PEGA tool. Implementation work focused on rules-driven offer orchestration, customer segmentation workflows, and leadership-facing campaign dashboards, consistent with Customer Engagement functional requirements.
Analytics workflows feeding Pega CRM used SAS, SQL and Hadoop to interrogate and manipulate data, streamlining datasets to align with analytical approaches. A Marketing Effectiveness and Insight Analyst generated Rewards Campaign dashboards and presented detailed analysis of British Gas marketing campaigns and a new rewards scheme to senior stakeholders, demonstrating operational coverage across the marketing function.
Governance established simulation-driven testing and reporting workflows, enabling analysts to run online PEGA simulations to observe effects of specific campaign changes on the marketable base. This implementation maps Centrica Pega CRM Customer Engagement to the marketing function, where the application supports campaign decisioning, measurement and leadership reporting.
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Great Eastern Life | Banking and Financial Services | 5250 | $4.3B | Singapore | Pegasystems | Pega CRM | Customer Engagement | 2018 | n/a |
In 2018 Great Eastern Life implemented Pega CRM in the Customer Engagement category to consolidate customer workflows across its Singapore operations. The implementation was led by an internal Pega technical lead who worked with business partners, business analysts and management to analyze requirements and define workflow objectives.
The deployment leveraged Pega CPM and SFA frameworks and included explicit configuration of File Listener, Email Listeners, MQ Listener, SOAP Services, and SQL and SOAP Connectors. User interfaces and screen layouts were developed using Harness, Sections, JSP and HTML, and reporting was implemented with report definitions using list view in prpc. Decision tables, decision maps and declarative expressions were used for business rule automation, and rules for validation and integration such as Rule Connect SQL with RDB save, RDB Open and RDB list were created to support case processing and operator assignment.
Integration work included developing SOAP Services to expose functionality to external systems and using connectors and listeners for inbound and outbound data flows. The Pega platform was set up on a Unix platform with a WebLogic instance, and release management practices covered code versioning, code and data migration and deployments across Dev, QA, UAT and Production environments. The technical team focused on platform architecture and governance at the Pega BPM level to control configuration and deployments.
Governance and operational ownership included creation of role based access groups and operator level security for the Pega Workflow team, oversight of the application development teams, and hands on production support. Workflow configurations were developed and rewritten to maximize production and operating efficiency, and technical solutions were delivered with cost effectiveness in mind. Operational coverage explicitly included CRM workstreams and related CMS and PDPA workflows within Great Eastern Life.
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Insurance | 32000 | $17.4B | France | Pegasystems | Pega CRM | Customer Engagement | 2025 | n/a |
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Healthcare | 1100 | $400M | United States | Pegasystems | Pega CRM | Customer Engagement | 2018 | n/a |
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Insurance | 44000 | $29.4B | United States | Pegasystems | Pega CRM | Customer Engagement | 2014 | n/a |
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Banking and Financial Services | 1489 | $24M | Slovakia | Pegasystems | Pega CRM | Customer Engagement | 2022 | n/a |
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Government | 1440 | $257M | Australia | Pegasystems | Pega CRM | Customer Engagement | 2021 | n/a |
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Showing 1 to 10 of 17 entries
Buyer Intent: Companies Evaluating Pega CRM
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Pega CRM. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Pega CRM for Customer Engagement include:
- Ailancy Advisory, a France based Professional Services organization with 250 Employees
- Lord, Abbett & Co. LLC, a United States based Banking and Financial Services company with 1200 Employees
- Magellan Consulting, a France based Professional Services organization with 1200 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Pega CRM Coverage
Pega CRM is a Customer Engagement solution from Pegasystems.
Companies worldwide use Pega CRM, from small firms to large enterprises across 21+ industries.
Organizations such as Highmark Blue Shield, Blue Shield of California, Centrica, PNC Bank and Groupama are recorded users of
Pega CRM for Customer Engagement.
Companies using Pega CRM are most concentrated in Insurance, Utilities and Banking and Financial Services, with adoption spanning over 21 industries.
Companies using Pega CRM are most concentrated in United States, United Kingdom and France, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Pega CRM across Americas, EMEA, and APAC.
Companies using Pega CRM range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 5.88%, large organizations with 1,001-10,000 employees - 58.82%, and global enterprises with 10,000+ employees - 35.29%.
Customers of Pega CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Pega CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Engagement.