List of Qualtrics Clarabridge CX Suite Customers
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Since 2010, our global team of researchers has been studying Qualtrics Clarabridge CX Suite customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Qualtrics Clarabridge CX Suite for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Qualtrics Clarabridge CX Suite for Customer Experience include: Aviva, a United Kingdom based Insurance organisation with 29091 employees and revenues of $53.09 billion, Autodesk, a United States based Professional Services organisation with 15300 employees and revenues of $7.21 billion, Whitbread, a United Kingdom based Leisure and Hospitality organisation with 38000 employees and revenues of $4.00 billion, Rackspace, a United States based Professional Services organisation with 5100 employees and revenues of $2.69 billion, Red Roof Inn, a United States based Leisure and Hospitality organisation with 6500 employees and revenues of $2.30 billion and many others.
Contact us if you need a completed and verified list of companies using Qualtrics Clarabridge CX Suite, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Qualtrics Clarabridge CX Suite customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Acer | Manufacturing | 20 | $2M | United States | Qualtrics | Qualtrics Clarabridge CX Suite | Customer Experience | 2018 | n/a |
In 2018 Acer implemented Qualtrics Clarabridge CX Suite for Customer Experience to centralize customer feedback and analytics for Customer Experience Management. The deployment was led by Acer’s Insights Team and targeted support and community workflows to accelerate insight generation across customer touchpoints.
The implementation concentrated on omnichannel ingestion and advanced text analytics, using Clarabridge’s natural language processing and voice channel analysis to surface recurring issues more quickly and more efficiently than before. Analysis scope expanded to include external sources such as CSAT surveys, community conversations, online user reviews, forums, blogs, news groups and social media, with the Qualtrics Clarabridge CX Suite performing thematic and sentiment analysis across these inputs.
Agent case notes captured during customer calls in the existing CRM system were added to the Clarabridge analysis pipeline, enabling cross-source correlation between case notes and external feedback. Integrating agent notes with Clarabridge supported unified text analytics and reporting for the Insights Team, improving the continuity of voice and text evidence in customer experience reviews.
Governance emphasized organizational adoption and operationalization, with Clarabridge becoming ingrained in Acer’s processes and expanding analytic coverage as usage grew. The Insights Team reported that once fully adopted the platform allowed identification of similar findings from the voice channel faster and with greater efficiency, while enabling ongoing monitoring of a broader set of external feedback channels.
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Autodesk | Professional Services | 15300 | $7.2B | United States | Qualtrics | Qualtrics Clarabridge CX Suite | Customer Experience | 2018 | n/a |
In 2018 Autodesk implemented Qualtrics Clarabridge CX Suite to centralize analysis of customer feedback across surveys and online sources. The deployment targeted Customer Experience use cases, using Qualtrics Clarabridge CX Suite capabilities to ingest multi-channel feedback and surface structured insights for enterprise stakeholders.
The implementation emphasized text analytics, natural language processing for sentiment and topic extraction, and dashboarding and workflow features to operationalize insights. Clarabridge was configured to automatically analyze free text from multiple survey instruments and public online channels, producing categorized themes and prioritized items for action.
Operationally the rollout extended across the business, enabling departments to consume and act on insight feeds and establishing cross-functional feedback loops. Governance and process changes included routing of Clarabridge-derived issues into existing departmental workflows, and the emergence of a culture of customer empathy where teams proactively ensure they are delivering on customer satisfaction and loyalty.
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Aviva | Insurance | 29091 | $53.1B | United Kingdom | Qualtrics | Qualtrics Clarabridge CX Suite | Customer Experience | 2016 | n/a |
In 2016, Aviva implemented the Qualtrics Clarabridge CX Suite for Customer Experience. The Customer Listening Consultant role was embedded within a recently created Customer Experience team to coordinate feedback collection and analysis across channels, with responsibility for end to end mapping of the customer journey to identify gaps and inefficiencies in customer feedback collection and to align customer surveys for consistency across all feedback mechanisms.
The deployment focused on survey management and Ratings & Reviews survey setup, plus a production pipeline for a periodic KPI and BI reporting suite and support for ad hoc deep dive and root cause analyses. The Qualtrics Clarabridge CX Suite was configured to ingest and normalize multi source feedback and to produce scheduled reporting and presentation artifacts for operational and executive audiences.
Project management included setup of a multi source data feed into a Hadoop data lake to centralize raw feedback and analytics-ready records, with the Customer Listening Consultant managing the technical onboarding of new sources into the Clarabridge platform. Supplier management responsibilities explicitly covered BazaarVoice, Qualtrics, and Clarabridge, coordinating data feeds, ingestion cadence, and platform configuration across those suppliers.
Governance and delivery workflows were instrumented through Jira and Confluence to monitor project progress and systemic upgrades, and to coordinate supplier deliverables and internal handoffs. The role established standardized survey alignment, BI reporting cadence, and cross functional workflows between customer listening, analytics, and supplier teams to sustain ongoing data quality and reporting consistency.
Operational scope centered on customer feedback collection, analytics, and supplier management within Aviva’s Customer Experience function. The Qualtrics Clarabridge CX Suite was positioned as the central platform for consolidating sentiment, ratings, and review data to support ongoing root cause analysis and consistent customer feedback governance.
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DAZN | Media | 2400 | $2.2B | United Kingdom | Qualtrics | Qualtrics Clarabridge CX Suite | Customer Experience | 2018 | n/a |
In 2018, DAZN implemented Qualtrics Clarabridge CX Suite to centralize Customer Experience insights and establish a formal Voice of the Customer capability. The deployment was led from DAZN Group’s London team as part of a companywide Customer Experience program and was positioned to support journey level measurement across markets and devices.
The implementation operationalized several functional capabilities of Qualtrics Clarabridge CX Suite, including a customer journey mapping programme, a Customer Measurement Framework to identify priority experience areas, and a set of experience trackers using journey related surveys. Clarabridge served as the CXM reporting backbone, with configuration focused on reporting, dashboarding, and incorporation of qualitative feedback into insight workflows.
Integrations and operational coverage emphasized close collaboration with the CRM team to identify reactivation opportunities and to support retention focused engagement, and the Clarabridge reporting outputs were incorporated into other projects across the business. Rollout planning addressed coverage of all journeys, markets, and device touchpoints, and the implementation was used to surface prioritized experience issues into product and experimentation pipelines.
Governance and process changes centered on embedding the Voice of the Customer into DAZN’s insight and development strategy, including stewardship by the Customer Insights function, a reporting strategy for the CXM platform, ideation workshops, and a prioritization framework to drive experimentation. The program explicitly supported a beta community strategy and aimed to ensure reactivation and retention initiatives were informed by customer feedback.
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Dorel Juvenile | Retail | 7000 | $900M | United States | Qualtrics | Qualtrics Clarabridge CX Suite | Customer Experience | 2018 | n/a |
In 2018, Dorel Juvenile deployed Qualtrics Clarabridge CX Suite to operationalize Voice of the Customer throughout the company. The initiative centralized feedback capture as a core element of broader consumer centric programs, aligning product teams, customer service, and marketing under a Customer Experience platform.
Qualtrics Clarabridge CX Suite was configured to ingest and normalize large volumes of structured and unstructured feedback, leveraging category aligned capabilities such as text analytics, sentiment classification, intent tagging, and thematic categorization to surface actionable themes. The implementation emphasized a single unified repository and role based dashboards, enabling analysts and business users to query, segment, and visualize feedback without separate tooling.
Ingested sources included contact center calls, chats, and emails, online feedback, ratings and reviews, surveys, social media, and ad hoc data, enabling capture and analysis of feedback on Dorel Juvenile products and competitor products. Integrations were implemented at the source layer to pull multi channel signals into Clarabridge and standardize metadata for product and channel analysis, supporting downstream reporting and stakeholder consumption.
Governance established company wide dashboard access so stakeholders across product management, customer service, and marketing could operationalize insights and prioritize actions using Voice of the Customer inputs. The platform consolidated more than 1 million data points into a single location accessible to stakeholders via dashboards, providing a centralized analytics foundation for ongoing product and service decision making.
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Professional Services | 5100 | $2.7B | United States | Qualtrics | Qualtrics Clarabridge CX Suite | Customer Experience | 2018 | n/a |
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Leisure and Hospitality | 6500 | $2.3B | United States | Qualtrics | Qualtrics Clarabridge CX Suite | Customer Experience | 2018 | n/a |
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Leisure and Hospitality | 11000 | $1.3B | United Arab Emirates | Qualtrics | Qualtrics Clarabridge CX Suite | Customer Experience | 2018 | n/a |
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Leisure and Hospitality | 38000 | $4.0B | United Kingdom | Qualtrics | Qualtrics Clarabridge CX Suite | Customer Experience | 2017 | n/a |
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