List of Qualtrics Connect (formerly Clarabridge Engage) Customers
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Since 2010, our global team of researchers has been studying Qualtrics Connect (formerly Clarabridge Engage) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Qualtrics Connect (formerly Clarabridge Engage) for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Qualtrics Connect (formerly Clarabridge Engage) for Customer Experience include: Adobe, a United States based Professional Services organisation with 31360 employees and revenues of $23.77 billion, ADP, a United States based Professional Services organisation with 67000 employees and revenues of $21.80 billion, SharkNinja, a United States based Consumer Packaged Goods organisation with 3688 employees and revenues of $5.53 billion, Frontier Airlines, a United States based Transportation organisation with 8011 employees and revenues of $3.59 billion, Odido (formerly T-Mobile Netherlands), a Netherlands based Communications organisation with 2000 employees and revenues of $2.00 billion and many others.
Contact us if you need a completed and verified list of companies using Qualtrics Connect (formerly Clarabridge Engage), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Qualtrics Connect (formerly Clarabridge Engage) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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4ocean | Retail | 300 | $40M | United States | Qualtrics | Qualtrics Connect (formerly Clarabridge Engage) | Customer Experience | 2017 | n/a |
In 2017, 4ocean implemented Qualtrics Connect (formerly Clarabridge Engage) for Customer Experience to centralize customer engagement and feedback. The deployment occurred at the company outset and focused on creating an omnichannel intake layer for customer messages, social posts, and ecommerce inquiries across the United States.
The Qualtrics Connect implementation emphasized conversational capture, social listening, and case consolidation, configured to ingest social and direct communications and convert them into routable tickets and feedback records. Workflows were established for ticket classification, sentiment tagging, and CSAT tracking, aligning platform capabilities with customer support and ecommerce operational processes.
Integrations were explicitly mapped to Zendesk, Sprinklr, BigCommerce, and Shopify to unify ecommerce storefront interactions with support ticketing and social monitoring. Operational coverage included customer support and ecommerce teams working both in the field and office to address inquiries, promotional engagement, and conservation-related communications.
Governance focused on ticket triage and escalation workflows with CSAT measurement embedded in the case lifecycle. The implementation maintained a CSAT score of 98 as recorded in the source notes.
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Adobe | Professional Services | 31360 | $23.8B | United States | Qualtrics | Qualtrics Connect (formerly Clarabridge Engage) | Customer Experience | 2020 | n/a |
In 2020, Adobe adopted Qualtrics Connect formerly Clarabridge Engage as part of its Customer Experience tooling to support social community management and moderation across global channels. The deployment centralized social media assets, best practices, and regional resources into a Global Airtable Hub to increase brand cohesiveness across regions. Adobe used Qualtrics Connect to monitor community interactions, route moderation tasks, and consolidate engagement signals into operational workflows for social and brand teams.
Functional capabilities implemented included community moderation, message triage, content review workflows, and social copy provisioning for @Adobe platforms, with Qualtrics Connect serving as the primary engagement and moderation interface. Operational scope covered brand, social media, and community management teams and extended to content production activities such as writing platform copy and contributing to the social team newsletter. Governance and process change focused on the Global Airtable Hub to standardize asset governance and review processes, while staff used Qualtrics Connect to manage moderation, escalation, and to support research and internal pitching of potential brand partnerships.
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ADP | Professional Services | 67000 | $21.8B | United States | Qualtrics | Qualtrics Connect (formerly Clarabridge Engage) | Customer Experience | 2017 | n/a |
In 2017, ADP implemented Qualtrics Connect (formerly Clarabridge Engage) for Customer Experience. The deployment focused on capturing and operationalizing social feedback so teams could close the loop on customer concerns more quickly.
Qualtrics Connect provided configurable routing and engagement workflows, business unit dashboards, and reporting capabilities to quantify social media efforts. The implementation included text analytics and automated tagging to surface issues and route items to the appropriate responder queues, enabling structured follow-up on customer and client experience signals.
The solution ingested social media channels and routed data directly to relevant teams, while dashboards gave business units a consolidated window into customer and client experience and generated reports to measure the reach and impact of social activity. Operational coverage explicitly extended into customer care programs and supported ADP’s marketing efforts and talent acquisition initiatives.
Governance centered on rule-based routing and escalation workflows, with dashboards used by business units to monitor case status and prioritize follow-up. Reporting outputs were used to quantify social media impact and to inform program-level adjustments across care, marketing, and recruitment workflows.
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Frontier Airlines | Transportation | 8011 | $3.6B | United States | Qualtrics | Qualtrics Connect (formerly Clarabridge Engage) | Customer Experience | 2019 | n/a |
In 2019, Frontier Airlines implemented Qualtrics Connect (formerly Clarabridge Engage) to consolidate social media management and analytics as part of its Customer Experience efforts. Frontier Airlines Qualtrics Connect Customer Experience deployment targeted social listening and rapid engagement workflows to centralize customer feedback from public channels and surface emerging trends for operational teams.
Qualtrics Connect was configured to provide unified social media management and analytics, combining social listening, real time engagement tools, and dashboard reporting. The implementation emphasized dashboards that synthesize customer interactions and trend signals, enabling analysts and frontline teams to monitor sentiment, thematic feedback, and conversation volume for operational response.
Operational coverage extended beyond a standalone social care team, with routed workflows and shared dashboards empowering collaboration across departments such as social care, product design, and operations. The platform supported rapid engagement workflows and assignment logic to ensure inbound social inquiries and issues were triaged and visible to relevant business functions.
Governance shifted social care from an isolated team into a coordinated cross functional capability, with Qualtrics Connect dashboards and reporting used as the single source for customer interaction trends. The implementation produced actionable insights related to product design, staffing needs, and considerations for global expansion as part of Frontier Airlines ongoing Customer Experience analysis.
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Hiebing | Professional Services | 130 | $20M | United States | Qualtrics | Qualtrics Connect (formerly Clarabridge Engage) | Customer Experience | 2018 | n/a |
In 2018, Hiebing implemented Qualtrics Connect, formerly Clarabridge Engage, to centralize social monitoring and client reporting within its Customer Experience practice. The deployment focused on monitoring social accounts for nationally recognized brands and institutionalizing daily crisis communication reporting to clients.
Configuration centered on persistent monitoring streams, rule based alerting, scheduled report generation, and client dashboards, leveraging Qualtrics Connect to operationalize monitoring guidelines. The team developed templates for daily report distribution, monitoring taxonomies, and escalation workflows to support both crisis communications and routine social listening.
Integration work explicitly included tying Qualtrics Connect outputs to paid social analytics and media reporting, using Facebook Ads data to feed metric reports that informed a 50K annual paid social budget, and consolidating press coverage into monthly client reports using Cision. The program coordinated content workflows, including editorial calendars, multi stage content projects from conception through reporting, and production of informational marketing videos with an art director.
Operational governance designated client services and social teams as primary owners, with a team liaison managing vendor relationships and enforcement of monitoring guidelines. Workstreams covered content creation, paid social analysis, PR reporting, and continuous monitoring, with daily reporting and multi stage campaign reporting embedded into routine client deliverables.
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Professional Services | 700 | $73M | United States | Qualtrics | Qualtrics Connect (formerly Clarabridge Engage) | Customer Experience | 2019 | n/a |
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Retail | 3100 | $520M | United Kingdom | Qualtrics | Qualtrics Connect (formerly Clarabridge Engage) | Customer Experience | 2018 | n/a |
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Retail | 4000 | $1.0B | United States | Qualtrics | Qualtrics Connect (formerly Clarabridge Engage) | Customer Experience | 2019 | n/a |
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Professional Services | 60 | $6M | United States | Qualtrics | Qualtrics Connect (formerly Clarabridge Engage) | Customer Experience | 2019 | n/a |
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Communications | 2000 | $2.0B | Netherlands | Qualtrics | Qualtrics Connect (formerly Clarabridge Engage) | Customer Experience | 2012 | n/a |
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Buyer Intent: Companies Evaluating Qualtrics Connect (formerly Clarabridge Engage)
- Newell Brands, a United States based Retail organization with 23700 Employees
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
| Newell Brands | Retail | 23700 | $7.6B | United States | 2025-09-03 |