List of SAP Sports One Solution Customers
Walldorf, 69190,
Germany
Since 2010, our global team of researchers has been studying SAP Sports One Solution customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Sports One Solution for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Sports One Solution for Analytics and BI include: FC Bayern Munich, a Germany based Leisure and Hospitality organisation with 1000 employees and revenues of $854.0 million, City Football Group, a United Kingdom based Media organisation with 1229 employees and revenues of $755.0 million, SV Werder Bremen GmbH & Co KG aA, a Germany based Leisure and Hospitality organisation with 400 employees and revenues of $143.0 million, FC Basel, a Switzerland based Leisure and Hospitality organisation with 250 employees and revenues of $65.0 million, Schulich School of Business, a Canada based Education organisation with 500 employees and revenues of $50.0 million and many others.
Contact us if you need a completed and verified list of companies using SAP Sports One Solution, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the Analytics and BI software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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City Football Group | Media | 1229 | $755M | United Kingdom | SAP | SAP Sports One Solution | Analytics and BI | 2014 | n/a |
In 2014, City Football Group implemented SAP Sports One Solution, a sports-specific cloud application powered by the SAP HANA platform. The SAP Sports One Solution is positioned as an Analytics and BI application that provides a single unified platform to manage individual teams and players while enabling cross-dataset analysis for performance insights.
The implementation emphasized core functional capabilities aligned to sports operations, including player and team management, talent management workflows, and performance analytics and human performance monitoring. Configuration work focused on establishing common data models and contextualization layers to handle match, training and biometric style metrics in various formats for downstream analysis.
Operational integration centered on consolidating data from different sources and formats into the SAP Sports One Solution to support coaching, performance analysis and medical teams across City Football Group. The cloud architecture on SAP HANA enabled centralized analytics and reporting while allowing role-based access for analysts, coaches and performance staff.
City Football Group established an ongoing co-innovation relationship with SAP to evolve the SAP Sports One Solution, with explicit collaboration planned on talent management, football performance and human performance features for future versions. The platform was adopted to deliver contextualized analytics and new insights for performance optimization, and governance activity included shared product roadmapping and standardization of performance metrics.
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FC Basel | Leisure and Hospitality | 250 | $65M | Switzerland | SAP | SAP Sports One Solution | Analytics and BI | 2021 | n/a |
In 2021, FC Basel implemented SAP Sports One Solution within their Analytics and BI toolset to support match analysis workflows at FC Basel 1893 in Basel, Switzerland. The SAP Sports One Solution is used by the club's game analyst team to process and analyze recorded matches and training sessions since August 2021.
Implementation focused on video ingestion and tagging, event and performance analytics, and match and player dashboards consistent with Analytics and BI functionality. SAP Sports One Solution was configured to accept video feeds and recordings from Panoris and Spiideo, enabling synchronized playback, timeline tagging, and export of event datasets for further analysis, and supporting analyst-driven clip creation and dataset exports for complementary tools.
The deployment operates alongside Dartfish, InStat, and WyScout for complementary technical analysis and scouting, with analysts moving clips and tagged events between systems as part of their workflow. Recording systems Panoris and Spiideo serve as primary capture sources ingested into SAP Sports One Solution for post-match review, and operational coverage is focused on the club's match and training analysis activities at the Basel site.
Rollout governance concentrated on establishing consistent tagging taxonomies, analyst review workflows, and content handoff procedures between recording systems and analytics tools. The implementation emphasizes analyst productivity and multi-tool interoperability rather than broad enterprise IT integration.
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FC Bayern Munich | Leisure and Hospitality | 1000 | $854M | Germany | SAP | SAP Sports One Solution | Analytics and BI | 2024 | n/a |
In 2024, FC Bayern Munich expanded deployment of SAP Sports One Solution to automate scouting and squad planning workflows, introducing AI-driven consolidation of scouting reports. The SAP Sports One Solution functions as an Analytics and BI application to deliver aggregated performance reports and side by side player comparisons for club management and transfer decision-making.
The implementation embeds a large language model for natural language processing to consolidate and process unstructured scouting notes, supporting multiple languages and variable report styles. Functionality implemented includes automated summaries of scouting reports, comparative strength and weakness analyses between players, configurable output formats such as flowing narrative or concise management summaries, and generation of transfer recommendation text based on natural language commands. The project explicitly uses a GPT based LLM from OpenAI at present, while other language model providers are being evaluated.
Operational coverage centers on scouting, squad planning, and club management workflows, with chief scouts and squad planners using AI-generated summaries during transfer windows to accelerate decision cycles. The AI component was co-innovated with Hertha BSC and FC Bayern Munich, and SAP plans to enrich scouting outputs with external match data from third party providers and to extend AI capabilities into performance diagnostics, training management, and match analysis modules of SAP Sports One. These latter integrations are planned rather than already completed.
Governance and rollout were executed as a prototype co-innovation with FC Bayern Munich and Hertha BSC, demonstrated publicly at the SPOBIS conference, and SAP announced global availability of the AI-powered scouting reporting in the second quarter of 2024. Club leaders reported expectations of substantial time savings and faster, more informed transfer decisions based on automated aggregation of scouting content, outcomes that informed SAPs go to market timing for SAP Sports One Solution in the Analytics and BI category.
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Leisure and Hospitality | 160 | $6M | Germany | SAP | SAP Sports One Solution | Analytics and BI | 2024 | n/a |
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Education | 500 | $50M | Canada | SAP | SAP Sports One Solution | Analytics and BI | 2017 | n/a |
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Leisure and Hospitality | 400 | $143M | Germany | SAP | SAP Sports One Solution | Analytics and BI | 2017 | n/a |
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Buyer Intent: Companies Evaluating SAP Sports One Solution
- Intergemeentelijke Vereniging Voor Afvalbeheer In Gent En Omstreken, a Belgium based Professional Services organization with 369 Employees
- Verozza Lighting, a Switzerland based Banking and Financial Services company with 752 Employees
- Brondbyernes IF Fodbold, a Denmark based Media organization with 142 Employees
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