List of SAS Marketing Automation Customers
SAS Institute
100 SAS Campus Drive,
Cary, 27513-2414, NC,
United States
Cary, 27513-2414, NC,
United States
1 800-727-0025
Professional Services
13500
$3.6B
Since 2010, our global team of researchers has been studying SAS Marketing Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAS Marketing Automation for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAS Marketing Automation for Marketing Automation include: Samsung C&T, a South Korea based Professional Services organisation with 9492 employees and revenues of $29.12 billion, Scotiabank, a Canada based Banking and Financial Services organisation with 86746 employees and revenues of $24.55 billion, Rogers Communications, a Canada based Communications organisation with 24000 employees and revenues of $20.60 billion, Desjardins Group, a Canada based Banking and Financial Services organisation with 55290 employees and revenues of $10.63 billion, TDC Services A/S, a Denmark based Communications organisation with 8594 employees and revenues of $3.40 billion and many others.
Contact us if you need a completed and verified list of companies using SAS Marketing Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The SAS Marketing Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alm. Brand A/S | Insurance | 2294 | $1.3B | Denmark | SAS Institute | SAS Marketing Automation | Marketing Automation | 2006 | n/a |
In 2006, Alm. Brand A/S implemented SAS Marketing Automation, deploying a Marketing Automation capability across customer and bank-facing projects including Alm and Brand Bank. The engagement focused on operationalizing SAS data mining outputs into campaign workflows and establishing a steady cadence of management reporting.
SAS Marketing Automation was configured to support campaign management, loyalty program design and programming, and monthly management reporting. Project activities explicitly included data mining with SAS, campaign manager responsibilities, and producing monthly reports for management audiences.
Operational scope covered marketing, CRM, customer loyalty, and net banking support functions, with work performed across Alm and Brand Bank. The program included training new personnel in the CRM system and providing net banking support as part of ongoing operational tasks.
Implementation governance emphasized monthly reporting cycles and dedicated project management, including a project manager role on two optimization projects that translated analytics into campaign and service adjustments. SAS Marketing Automation served as the platform linking data mining, campaign orchestration, loyalty engineering, and routine management reporting.
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Desjardins Group | Banking and Financial Services | 55290 | $10.6B | Canada | SAS Institute | SAS Marketing Automation | Marketing Automation | 2021 | n/a |
In 2021 Desjardins Group initiated an upgrade project for SAS Marketing Automation within its Desjardins Insurance business in Quebec City. The engagement is documented as an upgrade implementation of SAS Marketing Automation, positioned in the Marketing Automation category, with QA and BI resources assigned to campaign data and segmentation workflows.
A Quality Assurance Team Lead and Business Intelligence Developer performed a multi task role across 2021 to 2022 to deliver development and testing workstreams. Core SAS tooling used included Macro programming, SAS Enterprise Guide, SQL, and Information Map to author data extracts, segmentation logic, and reporting artifacts that support marketing automation functional flows.
Testing and release orchestration leveraged Query-Surge for data testing and reconciliation, Jira for defect and sprint tracking, and Agile methodology for iterative delivery. The technical environment referenced Windows 10 client endpoints, Citrix and VMWare virtualization for access and test environments, and MS Office for documentation and stakeholder reporting.
Operational coverage focused on marketing operations and business intelligence within Desjardins Insurance, with governance led by QA driven validation and sprint governance through Jira. The record describes an internally executed upgrade of SAS Marketing Automation in 2021 that integrated SAS development, automated data testing, and Agile QA controls, linking Desjardins Group, SAS Marketing Automation, Marketing Automation and marketing operations.
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Home Credit Vietnam | Banking and Financial Services | 6000 | $650M | Vietnam | SAS Institute | SAS Marketing Automation | Marketing Automation | 2018 | n/a |
In 2018, Home Credit Vietnam implemented SAS Marketing Automation. The deployment centered on SAS Campaign Management and RTDM as core components of the Marketing Automation solution, used to orchestrate customer communications and sales campaigns across channels and to support CRM driven lifecycle management.
Configuration work included campaign orchestration, real time decisioning rules, and support for multiple pricing and product changes, with online scoring and smart pricing used to adjust offers. The SAS Marketing Automation implementation enabled automated offer selection, segmentation and lead distribution workflows tied to campaign outcomes.
Operational coverage extended across CRM, telemarketing until May 2020, card and cash loan product lines, and digital channels including the mobile wallet and online origination, with online sales representing 18 percent of all sales. The deployment served as the business owner platform for cross-sell cash loan, all revolving products and acquisition cash loan, integrating campaign outputs with lead distribution and telemarketing operations.
Governance was led by the Head of CRM who acted as business owner and drove agile changes including reorganizing the card organization into a Card center. Outcomes explicitly reported after the SAS Marketing Automation deployment include an increase in cash loan sales volumes by 40 percent within five months and the launch of full online and omnichannel processes for cards and cash loans.
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My Fairmont | Leisure and Hospitality | 21900 | $1.2B | Canada | SAS Institute | SAS Marketing Automation | Marketing Automation | 2017 | n/a |
In 2017, My Fairmont implemented SAS Marketing Automation to instrument personalized guest engagement and predictive marketing workflows across the organization, aligning Marketing Automation capabilities with the corporate marketing function. The implementation targeted loyalty lifecycle scoring, campaign orchestration and one to one guest offers to support global marketing and senior executive reporting.
The SAS Marketing Automation deployment centered on predictive model operationalization and campaign automation, including a loyalty lifetime value score used to drive individualized communications, pricing and upsell strategies. Functional configuration included campaign orchestration, one to one personalization, experiment design and A B testing, marketing dashboards and a BI enabled CRM portal, with analytics workflows authored using SAS Enterprise Miner, SAS Enterprise Guide and SAS base tools.
Data integration work focused on customer database enrichment and text and transactional data ingestion, with analytics pipelines built to ensure data accessibility and quality in collaboration with IT and data vendors. The implementation connected SAS Marketing Automation to the CRM portal and downstream campaign execution channels, enabling automated segmentation, offer selection and campaign delivery tied to guest touch points.
Governance and operating model changes included oversight by an analytics lead who managed the analytics team and a cadence of insights delivery to global marketing and senior executives, plus the establishment of model design and test and learn processes. The program explicitly used predictive analytics and campaign evaluation to assess profitability, optimize offers and improve campaign targeting for loyalty and co branded programs.
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Rogers Communications | Communications | 24000 | $20.6B | Canada | SAS Institute | SAS Marketing Automation | Marketing Automation | 2015 | n/a |
In 2015, Rogers Communications implemented SAS Marketing Automation as its Marketing Automation platform. The deployment focused on centralized campaign orchestration and data driven campaign execution to support the enterprise marketing organization.
SAS Marketing Automation was configured around campaign management capabilities using SAS Customer Intelligence, coupled with backend ETL processing workflows. The technical implementation drew on SAS EG 7.4 and SAS Management Console for job orchestration, with Oracle SQL developer used for data access and repository tasks.
Operational integrations included UNIX hosted batch ETL processes, managed file transfer for inbound and outbound data flows, and ServiceNow for incident and change ticketing, reflecting a platform integrated with enterprise data operations. The implementation supported the Campaign Management Team and business users in Brampton Ontario Canada for campaign creation, segmentation and execution.
Governance emphasized operational support and incident resolution, with technical support functions providing troubleshooting for SAS Marketing Automation related issues and MFT incidents. Maintenance scope covered ETL processing, data quality oversight and ticket driven support workflows, enabling sustained campaign operations across marketing and data operations.
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Professional Services | 9492 | $29.1B | South Korea | SAS Institute | SAS Marketing Automation | Marketing Automation | 2018 | n/a |
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Banking and Financial Services | 86746 | $24.5B | Canada | SAS Institute | SAS Marketing Automation | Marketing Automation | 2015 | n/a |
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Insurance | 4900 | $2.9B | Canada | SAS Institute | SAS Marketing Automation | Marketing Automation | 2016 | n/a |
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Communications | 8594 | $3.4B | Denmark | SAS Institute | SAS Marketing Automation | Marketing Automation | 2013 | n/a |
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Media | 5800 | $2.3B | United States | SAS Institute | SAS Marketing Automation | Marketing Automation | 2018 | n/a |
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Showing 1 to 10 of 10 entries
Buyer Intent: Companies Evaluating SAS Marketing Automation
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SAS Marketing Automation. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SAS Marketing Automation for Marketing Automation include:
- Home Credit Vietnam, a Vietnam based Banking and Financial Services organization with 6000 Employees
- NTT Data, a Japan based Professional Services company with 197777 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Home Credit Vietnam | Banking and Financial Services | 6000 | $650M | Vietnam | 2026-01-14 |
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NTT Data | Professional Services | 197777 | $31.4B | Japan | 2025-09-11 |
FAQ - APPS RUN THE WORLD SAS Marketing Automation Coverage
SAS Marketing Automation is a Marketing Automation solution from SAS Institute.
Companies worldwide use SAS Marketing Automation, from small firms to large enterprises across 21+ industries.
Organizations such as Samsung C&T, Scotiabank, Rogers Communications, Desjardins Group and TDC Services A/S are recorded users of
SAS Marketing Automation for Marketing Automation.
Companies using SAS Marketing Automation are most concentrated in Professional Services, Banking and Financial Services and Communications, with adoption spanning over 21 industries.
Companies using SAS Marketing Automation are most concentrated in South Korea, Canada and Denmark, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAS Marketing Automation across Americas, EMEA, and APAC.
Companies using SAS Marketing Automation range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 60%, and global enterprises with 10,000+ employees - 40%.
Customers of SAS Marketing Automation include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SAS Marketing Automation customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.