List of SegmentStream Customers
Segment Stream
Unit 2.02 High Weald House Glovers End,
Bexhill, TN39 5ES,
United Kingdom
Bexhill, TN39 5ES,
United Kingdom
n/a
Professional Services
10
$1M
Since 2010, our global team of researchers has been studying SegmentStream customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SegmentStream for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SegmentStream for Marketing Analytics include: PIK Russia, a Russia based Construction and Real Estate organisation with 13000 employees and revenues of $8.10 billion, Megamarket, a Russia based Retail organisation with 2500 employees and revenues of $3.93 billion, IQOS Russia, a Russia based Consumer Packaged Goods organisation with 3200 employees and revenues of $2.00 billion, Kaspi Bank, a Kazakhstan based Retail organisation with 3600 employees and revenues of $1.90 billion, Petrovich, a Russia based Distribution organisation with 2500 employees and revenues of $650.0 million and many others.
Contact us if you need a completed and verified list of companies using SegmentStream, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SegmentStream customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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12 Storeez | Retail | 1300 | $40M | Russia | SegmentStream | SegmentStream | Marketing Analytics | 2020 | n/a |
In 2020, 12 Storeez implemented SegmentStream on its website. The implementation focuses on Marketing Analytics to centralize digital marketing measurement and attribution for the retailer's online storefront, and SegmentStream was deployed as the tracking layer on web pages to capture interaction signals and campaign touch points.
Configuration centered on event level data capture and attribution modeling, consistent with Marketing Analytics capabilities. Functional modules implemented include event instrumentation for commerce flows, session and user journey reconstruction, conversion tracking and audience segmentation for campaign targeting, with SegmentStream configured to produce standardized event schemas and sessionization logic for downstream marketing reporting.
Operational scope encompassed the ecommerce channel and impacted marketing, ecommerce and analytics teams within 12 Storeez. Deployment work concentrated on front end instrumentation and tag sequencing to ensure consistent event capture across pages and commerce steps, with the website acting as the primary data collection surface for SegmentStream.
Governance emphasized establishing an event taxonomy and defining data ownership between marketing and analytics, and aligning campaign measurement processes to the captured event set. Rollout was carried out as phased instrumentation of commerce flows and configuration of attribution windows to support campaign level reporting, highlighting SegmentStream as the named application for Marketing Analytics used by 12 Storeez.
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Adamas | Retail | 50 | $5M | Russia | SegmentStream | SegmentStream | Marketing Analytics | 2019 | n/a |
In 2019, Adamas deployed SegmentStream to instrument its public website for customer behavior measurement. Adamas implemented SegmentStream, a Marketing Analytics application, to capture page and event level signals from the online storefront and centralize those signals for attribution and conversion analysis.
The implementation emphasized a site-level tracking plan and client-side tag deployment that maps e-commerce and engagement events to SegmentStream’s event model, enabling behavioral segmentation, conversion modeling, and campaign measurement workflows. Governance was organized around a tracking and release process with marketing and product stakeholders owning event definitions and operational reporting, supporting marketing and e-commerce measurement and optimization.
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Alkor And Co | Retail | 400 | $70M | Russia | SegmentStream | SegmentStream | Marketing Analytics | 2020 | n/a |
In 2020, Alkor And Co deployed SegmentStream as its Marketing Analytics solution on its website. The implementation uses a client side tracking script embedded in the letu.ru storefront to capture event level signals for marketing measurement, conversion tracking, and behavioral analysis. SegmentStream is configured to instrument page views, product interactions, add to cart and checkout events, centralizing behavioral data for marketing and e-commerce reporting. The configuration emphasizes a consistent event taxonomy to align product and transaction signals across the site.
Operational ownership sits with marketing and e-commerce teams, who manage tagging strategy, audience definitions and campaign measurement workflows. The deployment leverages Marketing Analytics capabilities such as event tracking, automated attribution aligned to marketing touchpoints, and audience signal generation to support campaign optimization and reporting. Governance focuses on rollout discipline across category pages and checkout flows, with ongoing maintenance to preserve data quality and measurement consistency for online retail operations.
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AlpIndustria | Retail | 28 | $3M | Russia | SegmentStream | SegmentStream | Marketing Analytics | 2020 | n/a |
In 2020, AlpIndustria implemented SegmentStream on its public website. AlpIndustria implemented SegmentStream as a Marketing Analytics solution to centralize web event capture and improve marketing measurement and audience segmentation for its online retail operations.
Deployment is implemented as a client-side website tagging layer embedded in the site HTML, using JavaScript-based event capture and a data layer to map page views and conversion actions. Configuration emphasis aligns with Marketing Analytics practices, including event tracking, conversion attribution workflows, audience construction, and delivery of structured behavioral data to downstream analytics and advertising endpoints.
Operational scope is focused on the company website and supports marketing and e-commerce business functions, with governance centered on marketing and web development teams managing tag configuration and event schemas in the site codebase. SegmentStream is used by AlpIndustria to operationalize marketing analytics, linking captured web events to audience segmentation and campaign measurement processes.
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Cosatto | Retail | 71 | $15M | United Kingdom | SegmentStream | SegmentStream | Marketing Analytics | 2022 | n/a |
In 2022 Cosatto deployed SegmentStream on its website, implementing SegmentStream as the companys Marketing Analytics solution to capture web event data and support digital measurement. The deployment was executed as site-level tagging and event instrumentation, with the application collecting page views, product interactions, checkout and conversion events to create an event-level dataset common to Marketing Analytics workflows. SegmentStream was used to enable conversion attribution and campaign measurement capabilities, aligning on-site event schema with marketing measurement needs.
The implementation scope centered on the ecommerce site and the marketing function, providing the marketing and digital commerce teams with centralized event telemetry for reporting and campaign analysis. Governance activities emphasized standardizing event taxonomy and measurement workflows to ensure consistent naming and conversion definitions across the site. No system integrators or backend system integrations were specified in the source, the observable signal is focused on website instrumentation and in-browser data collection by SegmentStream.
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Manufacturing | 100 | $10M | United States | SegmentStream | SegmentStream | Marketing Analytics | 2023 | n/a |
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Consumer Packaged Goods | 3200 | $2.0B | Russia | SegmentStream | SegmentStream | Marketing Analytics | 2021 | n/a |
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Retail | 3600 | $1.9B | Kazakhstan | SegmentStream | SegmentStream | Marketing Analytics | 2017 | n/a |
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Retail | 100 | $15M | Canada | SegmentStream | SegmentStream | Marketing Analytics | 2021 | n/a |
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Retail | 2500 | $3.9B | Russia | SegmentStream | SegmentStream | Marketing Analytics | 2023 | n/a |
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Buyer Intent: Companies Evaluating SegmentStream
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SegmentStream. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SegmentStream for Marketing Analytics include:
- HSBC, a United Kingdom based Banking and Financial Services organization with 212409 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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| No data found | ||||||||
FAQ - APPS RUN THE WORLD SegmentStream Coverage
SegmentStream is a Marketing Analytics solution from SegmentStream.
Companies worldwide use SegmentStream, from small firms to large enterprises across 21+ industries.
Organizations such as PIK Russia, Megamarket, IQOS Russia, Kaspi Bank and Petrovich are recorded users of
SegmentStream for Marketing Analytics.
Companies using SegmentStream are most concentrated in Construction and Real Estate, Retail and Consumer Packaged Goods, with adoption spanning over 21 industries.
Companies using SegmentStream are most concentrated in Russia and Kazakhstan, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SegmentStream across Americas, EMEA, and APAC.
Companies using SegmentStream range from small businesses with 0-100 employees - 40%, to mid-sized firms with 101-1,000 employees - 6.67%, large organizations with 1,001-10,000 employees - 46.67%, and global enterprises with 10,000+ employees - 6.67%.
Customers of SegmentStream include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SegmentStream customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Analytics.