List of ServiceNow IT Asset Management Customers
ServiceNow
2225 Lawson Lane,
Santa Clara, CA, 95054,
United States
Santa Clara, CA, 95054,
United States
1 408-501-8550
Professional Services
29187
$13.3B
Since 2010, our global team of researchers has been studying ServiceNow IT Asset Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ServiceNow IT Asset Management for Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ServiceNow IT Asset Management for Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management include: Cardinal Health, a United States based Healthcare organisation with 53084 employees and revenues of $222.58 billion, AXA, a France based Banking and Financial Services organisation with 100041 employees and revenues of $105.46 billion, Air France Klm, a France based Transportation organisation with 78399 employees and revenues of $36.48 billion, Ameriprise Financial, a United States based Banking and Financial Services organisation with 13600 employees and revenues of $18.48 billion, Cleveland Clinic, a United States based Healthcare organisation with 83000 employees and revenues of $18.30 billion and many others.
Contact us if you need a completed and verified list of companies using ServiceNow IT Asset Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The ServiceNow IT Asset Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Air France Klm | Transportation | 78399 | $36.5B | France | ServiceNow | ServiceNow IT Asset Management | Hardware Asset Management (HAM),Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management | 2020 | n/a |
In 2020, Air France-KLM implemented ServiceNow IT Asset Management. The deployment was executed as part of a broader program to consolidate IT Request Management, IT Configuration Management and IT Asset Management capabilities onto the ServiceNow platform, aligning IT operations and asset controls under a single service management environment.
ServiceNow IT Asset Management was configured to provide core ITAM capabilities and was explicitly instrumented for Hardware Asset Management (HAM),Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management. Configuration workstreams included inventory reconciliation, software entitlement and license lifecycle workflows, and SaaS subscription tracking, with automation applied to discovery reconciliation and asset record normalization to maintain the CMDB linkage.
The implementation integrated ServiceNow IT Asset Management with ServiceNow IT Request Management and the CMDB to ensure asset records and configuration items were synchronized, and it included explicit operational ties to Microsoft Modern Workplace and Mainframe Application Access Management components identified in program scope. Operational coverage centered on IT operations and service delivery teams responsible for procurement, asset lifecycle, configuration management and application access, with record level synchronization between asset, configuration and request workflows.
Governance and rollout followed SaFe methodology, led by an IT program manager tasked with coordinating phased module rollouts, acceptance criteria and cross-team cadence. Process changes emphasized formalized asset governance, configuration reconciliation routines and workflow handoffs between request, configuration and asset teams to embed ServiceNow IT Asset Management into existing ITSM practices.
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Allianz France | Insurance | 9000 | $15.0B | France | ServiceNow | ServiceNow IT Asset Management | Hardware Asset Management (HAM),Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management | 2022 | Capgemini |
In 2022, Allianz France deployed ServiceNow IT Asset Management to centralize asset processes and unify asset data. The initiative ran from March 2022 to August 2022 with Capgemini providing implementation services and business analyst support to define requirements and drive rollout activities.
The implementation configured core capabilities aligned to Hardware Asset Management (HAM),Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management, focusing on asset lifecycle orchestration, discovery and reconciliation workflows, license and entitlement tracking, and SaaS contract and spend visibility. ServiceNow IT Asset Management was configured to enforce standardized data models and automated lifecycle states for IT and software assets.
Architecturally the deployment was embedded on the ServiceNow platform, leveraging native CMDB and IT service workflow constructs to ensure asset records link to incidents, changes, and service requests. Integrations emphasized platform-native linkage rather than introducing external named systems, enabling handoffs between IT asset management, procurement request workflows, and finance reconciliation processes.
Governance and process change workstreams were driven by the Capgemini business analyst role, which documented asset ownership, standardized workflows, and introduced a centralized data governance layer to reduce fragmentation of asset information. The project narrative centers on centralizing the process and the data, reorganizing asset lifecycle controls, and instituting common inventory and entitlement governance across IT, procurement, and finance functions at Allianz France.
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American Seafoods | Consumer Packaged Goods | 1400 | $550M | United States | ServiceNow | ServiceNow IT Asset Management | Hardware Asset Management (HAM),Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management | 2023 | n/a |
In 2023, American Seafoods deployed ServiceNow IT Asset Management to centralize visibility and control of IT assets across its Seattle headquarters, Dutch Harbour home port, and seven at-sea processing vessels. The implementation targeted dispersed onshore and offshore operational environments where vessels operate up to three weeks at sea and require rapid port turnarounds, so asset tracking and service coordination needed to operate on a single platform that supports both shipboard crews and shore teams.
ServiceNow IT Asset Management was configured to deliver Hardware Asset Management (HAM),Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management capabilities alongside the companys existing IT Service Management and Field Service Management modules. Functional components implemented include hardware inventory and lifecycle tracking from purchase through end of life, consolidation of configuration and asset data into the ServiceNow CMDB, a ServiceNow portal and service catalog for employee self service, and IT service desk and incident management workflows to support rapid maintenance windows when vessels are in port.
The deployment integrated FSM workflows with the companys HR system to enable real time crew updates and single source employment records accessible to onshore HR teams and onboard pursers and mates, supporting US Coast Guard reporting requirements. ServiceNow integration tools were used to consolidate data from internal systems into the platform, enabling shared situational awareness between vessel managers, onshore operations, and support teams, and ensuring work orders and asset records are synchronized across ITSM, ITAM, and FSM.
Process and governance changes accompanied the technical rollout, with HandCloud involved as the implementation partner to demonstrate FSM use cases and support reengineering of crew rotation and season planning workflows. The new model moved crew and asset changes from manual, delayed updates to real time entries that are visible 24/7, and explicitly reduced crew update cycle times from 24 to 48 hours down to minutes, while giving managers centralized visibility and control of IT hardware across the fleet.
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Ameriprise Financial | Banking and Financial Services | 13600 | $18.5B | United States | ServiceNow | ServiceNow IT Asset Management | Hardware Asset Management (HAM),Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management | 2021 | n/a |
In 2021, Ameriprise Financial implemented ServiceNow IT Asset Management across Hardware Asset Management (HAM),Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management. The ServiceNow IT Asset Management deployment was embedded into the enterprise ServiceNow platform to centralize hardware and software lifecycle controls and present a unified asset intelligence layer.
The implementation encompassed ITSM, ITOM, ITAM, HRSD, CSM, SPM, and IRM/GRC modules, with CMDB and Discovery configured to feed authoritative configuration and asset records. Functional configuration included SAM and HAM Pro setup, automated reconciliation and audit workflows, license tracking, asset lifecycle management, and SaaS spend governance, using Flow Designer, Process Automation Designer, script actions, and App Engine to codify processes.
Integrations were delivered via REST and SOAP APIs and JDBC extracts, and included Workday for HR data, Active Directory and LDAP for identity and role data, single sign on, SCCM for endpoint inventory, network automation feeds, and ERP system connections for financial attributes. ServiceNow IT Asset Management consumed discovery feeds and integration endpoints to maintain reconciliation, inventory accuracy, and license entitlement alignment across IT operations and HR systems.
Operational coverage targeted IT operations, asset management teams, HR service delivery, and service desk functions, with dashboards, reports, and KPIs maintained for HR, ITSM, and SPM stakeholders. Governance and workflow restructuring included application intake scoring, approval flows, ownership assignment, automated case routing, custom roles for access control, and scheduled transform maps and scripted jobs to migrate and reconcile asset data while preserving data integrity across instances.
The rollout also delivered an Employee Service Portal, HR and CSM widgets, and virtual agent conversations to improve self service and agent productivity, while automated reconciliation and audit capabilities supported ongoing asset governance. ServiceNow IT Asset Management was positioned as the central system of record for asset-related workflows and reporting within Ameriprise Financial.
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Anywhere | Construction and Real Estate | 7890 | $5.7B | United States | ServiceNow | ServiceNow IT Asset Management | Hardware Asset Management (HAM),Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management | 2021 | n/a |
In 2021, Anywhere deployed ServiceNow IT Asset Management to centralize desktop and endpoint lifecycle activities. The ServiceNow IT Asset Management deployment aligned with Hardware Asset Management (HAM),Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management use cases and supported desktop support operations in Madison, NJ from December 2021 to March 2023.
ServiceNow IT Asset Management was configured to maintain hardware asset records and track assignment and custody through onboarding and offboarding workflows. The implementation emphasized Hardware Asset Management capabilities, with operational activities including reimaging, diagnostics, repairs, hardware upgrades, and software updates coordinated through the IT asset workflow. Patch management and software deployment activities were managed in tandem with Ivanti, and security posture verification was conducted via McAfee ePO as part of the asset lifecycle.
Integrations were operationally significant, with ServiceNow asset records linked to Ivanti Asset Management for inventory and patch orchestration, TeamViewer and Ivanti for remote support sessions, McAfee ePO for security compliance checks, and Active Directory Users and Computers for membership and access validation. The deployment covered onsite client support, remote office users, and logistics functions such as equipment preparation and shipping receiving, establishing a single reference for hardware custody and repair status. Business functions impacted included desktop support, IT operations, security and compliance, and facilities logistics for device distribution.
Governance centered on using ServiceNow to manage, update, and resolve assigned workload with asset record accuracy enforced through integration touchpoints and AD verification. Process changes included standardized onboarding and offboarding asset workflows, formalized equipment staging for shipping and receiving, and operational coordination between desktop support technicians and centralized IT asset records.
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Manufacturing | 3700 | $152M | Belgium | ServiceNow | ServiceNow IT Asset Management | Hardware Asset Management (HAM),Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management | 2021 | n/a |
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Consumer Packaged Goods | 8404 | $8.5B | France | ServiceNow | ServiceNow IT Asset Management | Hardware Asset Management (HAM),Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management | 2017 | n/a |
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Banking and Financial Services | 100041 | $105.5B | France | ServiceNow | ServiceNow IT Asset Management | Hardware Asset Management (HAM),Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management | 2020 | n/a |
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Insurance | 50 | $5M | Spain | ServiceNow | ServiceNow IT Asset Management | Hardware Asset Management (HAM),Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management | 2021 | n/a |
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Life Sciences | 60000 | $14.8B | United States | ServiceNow | ServiceNow IT Asset Management | Hardware Asset Management (HAM),Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management | 2022 | n/a |
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Buyer Intent: Companies Evaluating ServiceNow IT Asset Management
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating ServiceNow IT Asset Management. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating ServiceNow IT Asset Management for Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management include:
- Inforonics Global Svc, a United States based Professional Services organization with 10 Employees
- Vesuvius, a United Kingdom based Manufacturing company with 11280 Employees
- Talan, a France based Professional Services organization with 7100 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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Inforonics Global Svc | Professional Services | 10 | $1M | United States | 2026-05-13 |
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Vesuvius | Manufacturing | 11280 | $2.4B | United Kingdom | 2025-12-04 |
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Talan | Professional Services | 7100 | $971M | France | 2025-05-20 |
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Professional Services | 350 | $50M | Portugal | 2024-10-08 |
FAQ - APPS RUN THE WORLD ServiceNow IT Asset Management Coverage
ServiceNow IT Asset Management is a Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management solution from ServiceNow.
Companies worldwide use ServiceNow IT Asset Management, from small firms to large enterprises across 21+ industries.
Organizations such as Cardinal Health, AXA, Air France Klm, Ameriprise Financial and Cleveland Clinic are recorded users of
ServiceNow IT Asset Management for Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management.
Companies using ServiceNow IT Asset Management are most concentrated in Healthcare, Banking and Financial Services and Transportation, with adoption spanning over 21 industries.
Companies using ServiceNow IT Asset Management are most concentrated in United States and France, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of ServiceNow IT Asset Management across Americas, EMEA, and APAC.
Companies using ServiceNow IT Asset Management range from small businesses with 0-100 employees - 2.63%, to mid-sized firms with 101-1,000 employees - 7.89%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 39.47%.
Customers of ServiceNow IT Asset Management include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified ServiceNow IT Asset Management customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management.