List of Servicenow Service Mapping Customers
ServiceNow
2225 Lawson Lane,
Santa Clara, CA, 95054,
United States
Santa Clara, CA, 95054,
United States
1 408-501-8550
Professional Services
29187
$13.3B
Since 2010, our global team of researchers has been studying Servicenow Service Mapping customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Servicenow Service Mapping for IT Service Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Servicenow Service Mapping for IT Service Management include: PNC BANK, a United States based Banking and Financial Services organisation with 56366 employees and revenues of $23.08 billion, Kellanova, a United States based Consumer Packaged Goods organisation with 24227 employees and revenues of $12.75 billion, Arizona State University, a United States based Education organisation with 12229 employees and revenues of $5.43 billion, Schneider Electric France, a France based Manufacturing organisation with 15000 employees and revenues of $3.54 billion, Arvest Bank, a United States based Banking and Financial Services organisation with 6089 employees and revenues of $931.0 million and many others.
Contact us if you need a completed and verified list of companies using Servicenow Service Mapping, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Servicenow Service Mapping customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Arizona State University | Education | 12229 | $5.4B | United States | ServiceNow | Servicenow Service Mapping | IT Service Management | 2024 | n/a |
In 2024 Arizona State University implemented Servicenow Service Mapping as a core component of a broader IT Service Management initiative. Work occurred from February 2024 to July 2024 under a Senior ServiceNow Software Engineer contract, and the engagement centered on service visibility, CMDB accuracy, and integration of security and financial workflows into ServiceNow.
The implementation included customization and optimization of the ServiceNow CMDB to manage the full IT asset lifecycle, and the deployment of Servicenow Service Mapping to map critical IT services to underlying configuration items including servers, network devices, and applications. Service Mapping configuration established continuous update processes for service maps, and Discovery and IntegrationHub were leveraged to automate CI population and maintain relationship accuracy across parent child and dependency linkages. SAM and HAM modules were implemented alongside IT Asset Management to ensure software and hardware inventory were linked into the configuration model.
Integrations were executed with procurement and finance systems to align asset and expense records, and the CMDB was tied into incident, problem, and change workflows to enable automated impact analysis during service disruptions. Security integrations included ServiceNow SecOps integrated with SIEM and external threat intelligence feeds to support automated incident response and vulnerability management, and the CMDB was connected to the GRC module to automate compliance checks. Reporting and dashboard capabilities were developed to provide finance and operations stakeholders with real time asset and financial visibility.
Governance and operationalization focused on establishing CMDB data quality processes, CI data entry validation rules, and regular audit cycles, plus training for finance teams on the configured financial management modules to improve efficiency. A governance regime formalized relationship management practices and ongoing review of discovery sources to preserve data integrity, and service mapping workflows were embedded into incident and problem management for continuous service impact assessment.
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Arvest Bank | Banking and Financial Services | 6089 | $931M | United States | ServiceNow | Servicenow Service Mapping | IT Service Management | 2023 | n/a |
In 2023, Arvest Bank began implementing Servicenow Service Mapping as a core capability within its IT Service Management program at Bentonville, AR, with primary development activity running from February 2023 to February 2025. The implementation was staffed with Senior ServiceNow Developer and Administrator responsibilities to operate development, test, and production instances, ensuring configuration item relationships and business service mapping were maintained across environments.
Arvest Bank configured ServiceNow modules including Incident, Change, Asset, Service Request, and Configuration Management, while architecting the FSDM hierarchy to map retail and commercial business entities for a unified view. The Servicenow Service Mapping deployment was integrated with the CMDB and automated CI Discovery processes, and teams built Service Catalog items, custom workflows, and UI Builder interfaces to improve service delivery and usability.
The technical architecture included standard ServiceNow environments for development, test and production, MID Server based discovery and Service Mapping, REST and SOAP API integrations, Integration Hub spokes, and CI CD pipelines with Git for source control and automated deployments. Data migrations used import sets and transform maps, and Automated Test Framework test cases validated complex workflows, integrations, forms, and scoped applications across ITSM, ITOM, and CMDB domains.
Governance incorporated ITILv4 best practices to streamline Incident, Problem, Change, and Service Request Management, and configured SLA and SLO management tied into Incident, Problem, and Change processes for accountability. The program also embedded ITOM constructs such as Event Management, Flow Designer led automation, and AIOps for event correlation and anomaly detection, while supporting security and compliance modules including GRC and SecOps for continuous authorization monitoring and vulnerability tracking in controlled banking environments.
Explicit outcomes reported during the engagement included improved operational efficiency and consistency in ITSM workflows, enhanced asset tracking accuracy through CMDB and Service Mapping alignment, and more proactive incident resolution using AIOps and automated event handling. The deployment positioned Arvest Bank to use Servicenow Service Mapping within IT Service Management to create a 360 degree operational view that links core banking systems to service delivery and change processes.
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Kellanova | Consumer Packaged Goods | 24227 | $12.7B | United States | ServiceNow | Servicenow Service Mapping | IT Service Management | 2019 | n/a |
In 2019, Kellanova implemented ServiceNow Service Mapping as part of a broader ServiceNow ITSM deployment during a Chicago engagement that ran from December 2018 to March 2020. ServiceNow Service Mapping was configured alongside ITSM, CMDB, GRC, Discovery, and Service Catalog modules within the IT Service Management category to standardize operational records and governance processes across the IT organization.
The implementation included functional configuration of Incident, Change, Problem, Knowledge, Service Catalog, and SLA management, plus CMDB population and vulnerability management workflows. The team delivered catalog driven cloud provisioning, Service Portal dashboards, and customized UI actions, business rules, client scripts, and email templates to support request fulfillment and reporting. Discovery capabilities were instrumented with Discovery schedules, MID server deployment, and CMDB import sets to maintain authoritative configuration item data.
Architecturally the deployment used ServiceNow Discovery and Orchestration to automate provisioning and data flows, ServiceNow Service Mapping to visualize application dependencies, and integrations to native cloud accounts for Amazon Web Services and Microsoft Azure via service accounts. The platform was integrated with identity and messaging systems using LDAP for users, Microsoft Exchange and Gmail for email inbound actions, and external web services including Java based services and Oracle SOA for order retrieval. FireEye was integrated via inbound email actions, and external databases such as Microsoft SQL Server, Oracle, and MySQL were connected for data synchronization, while the Vulnerability module and SecOps integration enabled threat correlation with compliance status.
Governance and process work included creating a customized GRC admin role with broad application access, configuring policy and compliance modules to track regulatory requirements, and embedding vulnerability workflows into incident response. The team followed Agile practices, participated in daily Scrum ceremonies, and handled upgrade readiness and post upgrade migration tasks to preserve data and customizations. Rollout activities covered catalog item creation, cloud portal construction, MID server checks, and coordinated migrations and implementation tasks across service lines.
Operational outcomes articulated by the engagement included improved visibility, compliance, and service delivery through populated CMDB records, automated vulnerability ticketing and remediation workflows, and Service Portal reporting. The deployment emphasized automation through Orchestration and Discovery and the ServiceNow Service Mapping capability to reduce manual configuration identification and to centralize dependency mapping for incident and change impact analysis.
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Ltg Lithuania | Transportation | 5825 | $489M | Lithuania | ServiceNow | Servicenow Service Mapping | IT Service Management | 2024 | Teiva Systems |
In 2024, Ltg Lithuania implemented ServiceNow Service Mapping alongside ServiceNow Discovery and targeted CMDB optimization as part of an IT Service Management modernization program delivered by Teiva Systems. The deployment focused on creating top down service maps for Ltg Lithuania's critical business services across hybrid on prem and cloud infrastructure located in Lithuania, aligning configuration data to service constructs for operational visibility.
The implementation combined ServiceNow Discovery to populate the CMDB, CMDB optimization to improve data quality and reconciliation, and ServiceNow Service Mapping to assemble service to infrastructure dependency views. Architecture work emphasized a service centric CMDB model and automated discovery processes, enabling the service maps to reflect both cloud and on prem elements and to support dependency-driven incident workflows.
Teiva Systems led configuration, discovery tuning and service mapping rollouts with operational coverage centered on IT operations and incident management teams. The program explicitly improved CMDB health, provided service to infrastructure dependency visibility for IT operations, and enabled integrated incident impact analysis and governance through the ServiceNow Service Mapping implementation.
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OTP Bank, Ukraine | Banking and Financial Services | 250 | $35M | Ukraine | ServiceNow | Servicenow Service Mapping | IT Service Management | 2024 | Teiva Systems |
In 2024 OTP Bank engaged Teiva Systems to implement Servicenow Service Mapping as part of a ServiceNow program in the IT Service Management category. The engagement focused on CMDB cleansing and establishing accurate service maps to support lifecycle control and to strengthen incident and change processes in the Ukraine region.
The implementation configured Servicenow Service Mapping alongside CMDB governance controls, including configuration item taxonomy rationalization, data normalization and reconciliation workflows, and automated service dependency modeling to reflect application and infrastructure relationships. Standard ITSM functional capabilities were emphasized, notably incident management, change management alignment, and configuration management data quality controls to reduce manual reconciliation efforts.
Teiva Systems led the rollout and governance design, operationalizing CMDB stewardship, role based data ownership, and change control checkpoints to ensure service map fidelity across IT operations and service owners. Outcomes explicitly centered on improved transparency, reduced manual interventions, and preparing OTP Bank for future automation initiatives while keeping operational coverage within the Ukraine region.
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Banking and Financial Services | 56366 | $23.1B | United States | ServiceNow | Servicenow Service Mapping | IT Service Management | 2020 | n/a |
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Manufacturing | 15000 | $3.5B | France | ServiceNow | Servicenow Service Mapping | IT Service Management | 2023 | Fujitsu |
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Buyer Intent: Companies Evaluating Servicenow Service Mapping
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Servicenow Service Mapping Coverage
Servicenow Service Mapping is a IT Service Management solution from ServiceNow.
Companies worldwide use Servicenow Service Mapping, from small firms to large enterprises across 21+ industries.
Organizations such as PNC BANK, Kellanova, Arizona State University, Schneider Electric France and Arvest Bank are recorded users of
Servicenow Service Mapping for IT Service Management.
Companies using Servicenow Service Mapping are most concentrated in Banking and Financial Services, Consumer Packaged Goods and Education, with adoption spanning over 21 industries.
Companies using Servicenow Service Mapping are most concentrated in United States and France, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Servicenow Service Mapping across Americas, EMEA, and APAC.
Companies using Servicenow Service Mapping range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 14.29%, large organizations with 1,001-10,000 employees - 28.57%, and global enterprises with 10,000+ employees - 57.14%.
Customers of Servicenow Service Mapping include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Servicenow Service Mapping customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of IT Service Management.