List of SmartRecruiters SmartCRM Customers
SAP
Dietmar-Hopp-Allee 16,
Walldorf, 69190,
Germany
Walldorf, 69190,
Germany
49 6 2277-47474
Professional Services
110650
$42.3B
Since 2010, our global team of researchers has been studying SmartRecruiters SmartCRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SmartRecruiters SmartCRM for Candidate Relationship Management, Talent Sourcing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SmartRecruiters SmartCRM for Candidate Relationship Management, Talent Sourcing include: McDonald’s, a United States based Leisure and Hospitality organisation with 150000 employees and revenues of $25.92 billion, Western Digital, a United States based Manufacturing organisation with 40000 employees and revenues of $9.52 billion, Avery Dennison, a United States based Manufacturing organisation with 35000 employees and revenues of $8.76 billion, Weatherford, a United States based Oil, Gas and Chemicals organisation with 19000 employees and revenues of $5.51 billion, Mattel, a United States based Retail organisation with 34000 employees and revenues of $5.38 billion and many others.
Contact us if you need a completed and verified list of companies using SmartRecruiters SmartCRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Air Charter Service | Transportation | 450 | $143M | United Kingdom | SAP | SmartRecruiters SmartCRM | Candidate Relationship Management,Talent Sourcing | 2015 | n/a |
In 2015, Air Charter Service implemented SmartRecruiters SmartCRM to support recruitment activity surfaced on its public careers pages. The deployment was scoped to the companys talent acquisition function and is categorized as Candidate Relationship Management,Talent Sourcing.
SmartRecruiters SmartCRM was configured to manage candidate profiles, build and segment talent pools, orchestrate sourcing campaigns, and automate candidate engagement workflows consistent with Candidate Relationship Management,Talent Sourcing capabilities. Configuration emphasized CRM-driven candidate nurture and pipeline segmentation to align sourcing activity with hiring team requirements across the organization.
The implementation was embedded on Air Charter Service's website to capture applicant data and maintain ongoing candidate relationships directly from career site interactions. Governance and process changes focused on formalizing sourcing workflows and hiring team collaboration, with HR and talent acquisition identified as the primary business functions supported.
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Arla Foods Saudi Arabia | Manufacturing | 934 | $522M | Saudi Arabia | SAP | SmartRecruiters SmartCRM | Candidate Relationship Management,Talent Sourcing | 2012 | n/a |
In 2012 Arla Foods Saudi Arabia implemented SmartRecruiters SmartCRM for Candidate Relationship Management,Talent Sourcing to support its Talent Acquisition function across Supply Chain, Sales, Commercial and Corporate business units. The deployment was positioned to centralize sourcing and candidate engagement workflows and to provide a CRM layer for proactive talent pipeline building and campaign orchestration.
The SmartRecruiters SmartCRM configuration emphasized talent pool segmentation, campaign orchestration, sourcing workflow automation and candidate journey orchestration, aligned with standardized ATS workflows and newly documented SOPs. The implementation was used to manage executive hiring and critical roles across white collar, gold collar and specialized functions, and to instrument talent pipeline health indicators and recruitment KPIs.
Integrations were established with SAP SuccessFactors, Microsoft Dynamics 365, LinkedIn Recruiter and Greenhouse to enable candidate data handoff, requisition synchronization and sourcing enrichment between the CRM and downstream HR and sourcing tools. Operational coverage focused on Arla Foods Saudi Arabia business units named in the TA remit, with the SmartRecruiters SmartCRM instance serving as the primary candidate engagement and talent sourcing hub.
Governance and process workstreams accompanied the technical implementation, including rollout of SLAs, standardized ATS workflows, SOP documentation, and enterprise level TA dashboards for budget utilization and pipeline analytics. The configuration supported employer branding and talent marketing campaign management as part of a broader effort to professionalize recruitment operations and talent acquisition governance.
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Avery Dennison | Manufacturing | 35000 | $8.8B | United States | SAP | SmartRecruiters SmartCRM | Candidate Relationship Management,Talent Sourcing | 2017 | n/a |
In 2017 Avery Dennison implemented SmartRecruiters SmartCRM to centralize proactive candidate engagement and strengthen long‑term talent pipelines. The deployment emphasized Candidate Relationship Management,Talent Sourcing capabilities to support targeted sourcing for technical and professional roles across the organization.
SmartRecruiters SmartCRM was configured to manage talent communities, recruitment marketing campaigns, candidate segmentation, and talent intelligence workflows. Implementation included structured sourcing workflows that supported nested Boolean search techniques and communication sequencing to nurture passive candidates and accelerate pipelining for Engineering, IT, R&D, Sustainability, and Manufacturing Operations roles.
The SmartCRM environment was integrated with SmartRecruiters ATS and a set of explicit sourcing and HR systems, including LinkedIn Recruiter, Seekout, Textio, Paradox, Indeed, Glassdoor, ADP, Tableau, and Oracle, enabling bi-directional candidate data synchronization and reporting. Operational coverage focused on Talent Acquisition functions in North America and remote recruiting teams, with use cases spanning full‑cycle recruiting, stakeholder engagement, and external agency coordination for hard to fill roles.
Governance centered on collaboration with the Talent Acquisition Center of Excellence, the DEI office, and the TA Leadership Team to align sourcing strategies, candidate communication standards, and training for hiring managers. Outcomes captured in implementation notes included successful sourcing and hiring of top tier candidates, a reduction in time to fill for targeted roles, and improvements in candidate and stakeholder experience.
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KinCare Health Services | Healthcare | 1481 | $289M | Australia | SAP | SmartRecruiters SmartCRM | Candidate Relationship Management,Talent Sourcing | 2020 | n/a |
In 2020 KinCare Health Services deployed SmartRecruiters SmartCRM to support Candidate Relationship Management,Talent Sourcing on its public careers website. The SmartRecruiters SmartCRM implementation is positioned as the primary candidate engagement layer for KinCare, bringing CRM-driven sourcing to the organization’s recruitment channel.
The implementation emphasized core SmartRecruiters SmartCRM capabilities typical of candidate relationship platforms, including a centralized candidate profile repository, talent pool segmentation, candidate outreach and engagement workflows, and configurable talent pipelines. Configuration work focused on mapping recruiter workflows to CRM pipelines, automating candidate touch points, and embedding sourcing widgets and careers pages to capture inbound candidate profiles directly on the KinCare website.
The SmartRecruiters SmartCRM deployment replaced PageUp ATS as the focal point for candidate relationship activities, with the system surfacing job listings and capturing candidate interactions via KinCare’s website. Operational scope centered on Talent Acquisition and recruitment teams across the organization, consolidating applicant data into the CRM to support sourcing, screening, and employer branding activity.
Governance was structured around recruiter role-based access, pipeline ownership, and standardized CRM-driven handoff procedures between sourcing and hiring managers. The rollout prioritized staged adoption on the public careers site and training for recruitment teams to embed CRM workflows into existing hiring processes.
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Mattel | Retail | 34000 | $5.4B | United States | SAP | SmartRecruiters SmartCRM | Candidate Relationship Management,Talent Sourcing | 2019 | n/a |
In 2019, Mattel implemented SmartRecruiters SmartCRM on their website to centralize candidate engagement and sourcing workflows. The SmartRecruiters SmartCRM deployment serves Mattel's Candidate Relationship Management,Talent Sourcing needs and replaced Infinite BrassRing, Formerly IBM Kenexa BrassRing, as the external candidate relationship layer on the career site.
Implementation focused on CRM capabilities typical for the category, including talent pools, candidate segmentation, CRM-driven outreach, nurture campaigns, and sourcing pipeline orchestration integrated into the Mattel career site for direct candidate capture. Operational ownership was aligned with Mattel talent acquisition and recruiting teams, with governance controls and sourcing workflows configured to manage candidate lifecycle and campaign segmentation, and the SmartRecruiters SmartCRM application was positioned as the central CRM and sourcing orchestration tool for the career site.
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Manufacturing | 4300 | $500M | Malaysia | SAP | SmartRecruiters SmartCRM | Candidate Relationship Management,Talent Sourcing | 2021 | n/a |
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Leisure and Hospitality | 150000 | $25.9B | United States | SAP | SmartRecruiters SmartCRM | Candidate Relationship Management,Talent Sourcing | 2015 | n/a |
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Professional Services | 1200 | $250M | United States | SAP | SmartRecruiters SmartCRM | Candidate Relationship Management,Talent Sourcing | 2014 | n/a |
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Life Sciences | 3000 | $2.6B | United States | SAP | SmartRecruiters SmartCRM | Candidate Relationship Management,Talent Sourcing | 2017 | n/a |
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Retail | 300 | $30M | Australia | SAP | SmartRecruiters SmartCRM | Candidate Relationship Management,Talent Sourcing | 2023 | n/a |
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Showing 1 to 10 of 14 entries
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD SmartRecruiters SmartCRM Coverage
SmartRecruiters SmartCRM is a Candidate Relationship Management, Talent Sourcing solution from SAP.
Companies worldwide use SmartRecruiters SmartCRM, from small firms to large enterprises across 21+ industries.
Organizations such as McDonald’s, Western Digital, Avery Dennison, Weatherford and Mattel are recorded users of
SmartRecruiters SmartCRM for Candidate Relationship Management, Talent Sourcing.
Companies using SmartRecruiters SmartCRM are most concentrated in Leisure and Hospitality, Manufacturing and Oil, Gas and Chemicals, with adoption spanning over 21 industries.
Companies using SmartRecruiters SmartCRM are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SmartRecruiters SmartCRM across Americas, EMEA, and APAC.
Companies using SmartRecruiters SmartCRM range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 21.43%, large organizations with 1,001-10,000 employees - 42.86%, and global enterprises with 10,000+ employees - 35.71%.
Customers of SmartRecruiters SmartCRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SmartRecruiters SmartCRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Candidate Relationship Management, Talent Sourcing.