List of SmartSurvey Customers
Smartsurvey
Unit 23, Basepoint Business Centre,
Tewkesbury, GL20 8SD,
United Kingdom
Tewkesbury, GL20 8SD,
United Kingdom
44 16 8434-2400
Professional Services
14
$1M
Since 2010, our global team of researchers has been studying SmartSurvey customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SmartSurvey for Survey and Questionnaire from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SmartSurvey for Survey and Questionnaire include: Norfolk County Council, a United Kingdom based Government organisation with 22000 employees and revenues of $3.50 billion, Alton Towers, a United Kingdom based Media organisation with 2500 employees and revenues of $1.60 billion, NHS Solihull CCG, a United Kingdom based Healthcare organisation with 200 employees and revenues of $50.0 million, GovNet Communications, a United Kingdom based Professional Services organisation with 220 employees and revenues of $32.0 million, learndirect Limited, a United Kingdom based Professional Services organisation with 200 employees and revenues of $20.0 million and many others.
Contact us if you need a completed and verified list of companies using SmartSurvey, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SmartSurvey customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alton Towers | Media | 2500 | $1.6B | United Kingdom | SmartSurvey | SmartSurvey | Survey and Questionnaire | 2019 | n/a |
In 2019, Alton Towers implemented SmartSurvey in a Survey and Questionnaire deployment across its theme park. The implementation focused on research use, with surveys administered at multiple guest touchpoints to gather customer insight and experience feedback for operational and product decisions.
Configuration emphasized reusable project templates and event-specific questionnaires, supporting real-time response capture during seasonal programs and attraction launches. Functional capabilities leveraged included questionnaire design, routing logic, on-site distribution workflows, and reporting dashboards used for benchmarking performance.
Operational scope covered park-wide survey administration during regular operations and concentrated project teams for larger assignments such as the annual Scarefest and new attraction openings, with the Head of Product Excellence coordinating governance and review. Business functions affected included product excellence, guest services, and operational decision-making where collected feedback was routed for action.
Governance was structured around cross-functional project teams that managed survey design, deployment cadence, and response review, creating clear escalation into product and operations leadership. The data gathered via SmartSurvey enabled Alton Towers to fuel future decision-making, benchmark performance, and provide more responsive customer service.
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Business Technology Research | Professional Services | 20 | $2M | United Kingdom | SmartSurvey | SmartSurvey | Survey and Questionnaire | 2020 | n/a |
In 2020 Business Technology Research implemented SmartSurvey. The company deployed SmartSurvey as its public-facing Survey and Questionnaire solution, instrumenting surveys directly on its website to capture client feedback and visitor responses.
Deployment centered on web-embedded survey forms and the application’s standard survey design and respondent management capabilities, including conditional logic, multilingual question design, and reporting exports for downstream analysis. Configuration emphasized form embedding and link distribution for client outreach, with account-level administration and role-based access controls sized to a 20-person professional services firm.
Operational scope covered research and client engagement functions, enabling the team to run customer research and lead-capture surveys from btrhub.com and to include survey data in regular reporting workflows. Governance used application-level user roles, survey permissions, respondent list management, and scheduled export processes to manage data access and operational cadence.
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GovNet Communications | Professional Services | 220 | $32M | United Kingdom | SmartSurvey | SmartSurvey | Survey and Questionnaire | 2020 | n/a |
In 2020 GovNet Communications implemented SmartSurvey on its website. The SmartSurvey implementation delivers Survey and Questionnaire capabilities embedded in the public site to capture structured customer feedback and run targeted questionnaires, supporting marketing and client services business functions for the UK professional services firm.
Implementation focused on web-hosted deployment of SmartSurvey with embedded survey widgets, survey authoring and publishing, response collection, and reporting modules. Operational governance centralized survey publishing and review within marketing and client services teams, with web content owners responsible for embed placement and lifecycle management, and role-based access controls used for content management and response visibility.
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learndirect Limited | Professional Services | 200 | $20M | United Kingdom | SmartSurvey | SmartSurvey | Survey and Questionnaire | 2020 | n/a |
In 2020, learndirect Limited deployed SmartSurvey as its on site survey platform to capture learner and customer feedback. SmartSurvey is implemented as the companys Survey and Questionnaire application and is hosted on the public website to collect responses from site visitors.
Deployment centers on embedded SmartSurvey forms placed across the learndirect website, instrumenting course evaluation touchpoints and customer experience flows. The implementation leverages SmartSurvey form embedding and hosted survey pages to enable web based response capture and to present branded survey experiences to learners and customers.
Configuration emphasizes survey authoring, conditional branching, custom branding, and reporting dashboards consistent with Survey and Questionnaire category functionality. Administrators from digital and learner experience teams manage survey templates, scheduling, and response exports, maintaining data stewardship and survey lifecycle controls.
Operational scope is focused on the website where surveys are embedded, affecting customer experience, learner feedback, and marketing functions. Governance includes centralized ownership of survey templates, a publishing schedule for site pages, and processes for template approval and response handling.
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Local Government Ombudsman (LGO) | Government | 177 | $17M | United Kingdom | SmartSurvey | SmartSurvey | Survey and Questionnaire | 2020 | n/a |
In 2020, the Local Government Ombudsman implemented SmartSurvey on its public website, deploying the SmartSurvey Survey and Questionnaire application to capture citizen feedback and service evaluations. The implementation is centered on web-embedded survey delivery, with forms hosted or embedded directly within the lgo.org.uk site to collect public responses and link to guidance pages.
SmartSurvey configuration emphasizes core Survey and Questionnaire capabilities, including form design with multiple question types, conditional branching, respondent anonymity settings, response collection, and exportable reporting datasets. The SmartSurvey implementation supports templated questionnaires and reusable form assets to standardize feedback capture across recurring citizen engagement and satisfaction workflows.
Operational coverage includes public-facing citizen feedback, ad hoc consultation surveys, and internal stakeholder questionnaires used by casework, communications, and service improvement teams. The deployment leverages embedded survey flows and direct survey links to channel respondents from web pages and published guidance into structured response workflows, preserving a single collection point for public submissions.
Governance is framed around centralized survey management and template control, with defined approval paths for live surveys and role-based access to response data to meet public sector information handling expectations. Data export and reporting functions provide the primary mechanism for analysis and handoff to operational teams, while survey templates and standardized questions reduce variation in collection practices across the organization.
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Healthcare | 200 | $50M | United Kingdom | SmartSurvey | SmartSurvey | Survey and Questionnaire | 2018 | n/a |
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Government | 22000 | $3.5B | United Kingdom | SmartSurvey | SmartSurvey | Survey and Questionnaire | 2019 | n/a |
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Healthcare | 10 | $1M | Canada | SmartSurvey | SmartSurvey | Survey and Questionnaire | 2016 | n/a |
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Buyer Intent: Companies Evaluating SmartSurvey
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD SmartSurvey Coverage
SmartSurvey is a Survey and Questionnaire solution from SmartSurvey.
Companies worldwide use SmartSurvey, from small firms to large enterprises across 21+ industries.
Organizations such as Norfolk County Council, Alton Towers, NHS Solihull CCG, GovNet Communications and learndirect Limited are recorded users of
SmartSurvey for Survey and Questionnaire.
Companies using SmartSurvey are most concentrated in Government, Media and Healthcare, with adoption spanning over 21 industries.
Companies using SmartSurvey are most concentrated in United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SmartSurvey across Americas, EMEA, and APAC.
Companies using SmartSurvey range from small businesses with 0-100 employees - 25%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 12.5%, and global enterprises with 10,000+ employees - 12.5%.
Customers of SmartSurvey include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SmartSurvey customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Survey and Questionnaire.