List of SMS-iT Platform Customers
San Francisco, 94102, CA,
United States
Since 2010, our global team of researchers has been studying SMS-iT Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SMS-iT Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SMS-iT Platform for Marketing Automation include: Pizza Hut, a United States based Retail organisation with 350000 employees and revenues of $19.60 billion, Airbnb, a United States based Professional Services organisation with 7300 employees and revenues of $11.10 billion, HydroFlask, a United States based Retail organisation with 300 employees and revenues of $60.0 million, Ross and Pines, a United States based Professional Services organisation with 30 employees and revenues of $3.0 million, Viking Cooking School, a United States based Education organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using SMS-iT Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SMS-iT Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Airbnb | Professional Services | 7300 | $11.1B | United States | SMS-iT | SMS-iT Platform | Marketing Automation | 2018 | n/a |
In 2018, Airbnb implemented the SMS-iT Platform for Marketing Automation to shift host response handling from desktop to mobile. The SMS-iT Platform was provisioned to trigger automated SMS notifications when guests submit reservation requests and hosts do not respond within Airbnb's 32 hour acceptance window.
Implementation centered on message orchestration, template-driven outbound SMS, and two-way response handling that allowed hosts to accept or decline bookings directly from their phones. Functional capabilities included time-based triggers, contextual payloads containing reservation details, and parsing of accept or reject replies to update the booking workflow. These capabilities align with Marketing Automation patterns for event-driven customer communications.
The platform was integrated with Airbnb's reservation workflow and notification systems to surface request details and record host responses back into the booking engine. Operational scope covered hosts worldwide supporting roughly 60 million travelers, impacting customer support, host operations, and booking fulfillment. Configuration emphasized delivery reliability and response idempotency to prevent duplicate or conflicting acceptances.
Governance and process changes shifted acceptance control to mobile-first workflows, reducing reliance on manual outbound calls and desktop monitoring by host agents. Airbnb reported increased percentage of successful bookings and saved countless hours of manual dialing as direct outcomes of the SMS workflow. The deployment exemplifies use of the SMS-iT Platform within Marketing Automation to operationalize time-sensitive host communications.
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HydroFlask | Retail | 300 | $60M | United States | SMS-iT | SMS-iT Platform | Marketing Automation | 2018 | n/a |
In 2018 HydroFlask implemented the SMS-iT Platform as its Marketing Automation solution to support MMS-driven product marketing. The deployment prioritized MMS messaging to surface vibrant product photography in consumer SMS campaigns, with marketing texts sent a few times a month to promote new bottles and thematic drops.
HydroFlask configured the SMS-iT Platform to manage MMS media attachments, campaign scheduling and templating, subscriber list management, segmentation, and opt-out compliance workflows. The implementation hosted creative assets and sequenced multi-message campaigns, aligning messaging cadence with product launches and seasonal themes.
Operational ownership was placed with HydroFlask marketing, with campaign creation, editorial approvals, and cadence control embedded in marketing operations for the United States consumer base. According to deployment notes the approach successfully balanced visual show and concise tell, avoiding overburdening consumers while increasing product visibility through targeted MMS campaigns.
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Pizza Hut | Retail | 350000 | $19.6B | United States | SMS-iT | SMS-iT Platform | Marketing Automation | 2015 | n/a |
In 2015, Pizza Hut implemented the SMS-iT Platform for Marketing Automation to enable store-level customer engagement. The deployment targeted individual stores across the United States, with the stated aims of delivering store-specific discounts, notifying customers about charitable events, and encouraging pickup orders tied to local activities.
The implementation leveraged SMS campaign capabilities within the SMS-iT Platform, including shortcode driven keyword workflows, opt-in management, coupon issuance, and quota controls. Pizza Hut configured a keyword campaign using the keyword FREEPIZZA paired with a limited coupon inventory, and the platform handled campaign sequencing, subscriber consent capture, and redemption tracking consistent with Marketing Automation workflows.
Campaign mechanics required voucher redemption online, which connected the SMS campaign to Pizza Hut online ordering and captured email addresses during redemption. This linkage expanded Pizza Hut's SMS and email marketing lists, and enabled store-level audience segmentation and follow up messaging. The SMS-iT Platform therefore acted as an operational bridge between mobile opt-in channels and the brand's digital ordering funnel.
Governance and rollout were executed as a timebound promotional campaign, with a six day ad spend and an initial cap of 100,000 free pizza tickets publicized on social media. The program went viral and exhausted the initial quota in less than a day, after which Pizza Hut extended sign ups to 160,000 people, demonstrating rapid list growth and high subscriber engagement as recorded through SMS-iT Platform campaign controls and online redemption data.
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Professional Services | 30 | $3M | United States | SMS-iT | SMS-iT Platform | Marketing Automation | 2018 | n/a |
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Education | 10 | $1M | United States | SMS-iT | SMS-iT Platform | Marketing Automation | 2010 | n/a |
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Buyer Intent: Companies Evaluating SMS-iT Platform
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