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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

List of SMS-iT Platform Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Airbnb Professional Services 7300 $11.1B United States SMS-iT SMS-iT Platform Marketing Automation 2018 n/a
In 2018, Airbnb implemented the SMS-iT Platform for Marketing Automation to shift host response handling from desktop to mobile. The SMS-iT Platform was provisioned to trigger automated SMS notifications when guests submit reservation requests and hosts do not respond within Airbnb's 32 hour acceptance window. Implementation centered on message orchestration, template-driven outbound SMS, and two-way response handling that allowed hosts to accept or decline bookings directly from their phones. Functional capabilities included time-based triggers, contextual payloads containing reservation details, and parsing of accept or reject replies to update the booking workflow. These capabilities align with Marketing Automation patterns for event-driven customer communications. The platform was integrated with Airbnb's reservation workflow and notification systems to surface request details and record host responses back into the booking engine. Operational scope covered hosts worldwide supporting roughly 60 million travelers, impacting customer support, host operations, and booking fulfillment. Configuration emphasized delivery reliability and response idempotency to prevent duplicate or conflicting acceptances. Governance and process changes shifted acceptance control to mobile-first workflows, reducing reliance on manual outbound calls and desktop monitoring by host agents. Airbnb reported increased percentage of successful bookings and saved countless hours of manual dialing as direct outcomes of the SMS workflow. The deployment exemplifies use of the SMS-iT Platform within Marketing Automation to operationalize time-sensitive host communications.
HydroFlask Retail 300 $60M United States SMS-iT SMS-iT Platform Marketing Automation 2018 n/a
In 2018 HydroFlask implemented the SMS-iT Platform as its Marketing Automation solution to support MMS-driven product marketing. The deployment prioritized MMS messaging to surface vibrant product photography in consumer SMS campaigns, with marketing texts sent a few times a month to promote new bottles and thematic drops. HydroFlask configured the SMS-iT Platform to manage MMS media attachments, campaign scheduling and templating, subscriber list management, segmentation, and opt-out compliance workflows. The implementation hosted creative assets and sequenced multi-message campaigns, aligning messaging cadence with product launches and seasonal themes. Operational ownership was placed with HydroFlask marketing, with campaign creation, editorial approvals, and cadence control embedded in marketing operations for the United States consumer base. According to deployment notes the approach successfully balanced visual show and concise tell, avoiding overburdening consumers while increasing product visibility through targeted MMS campaigns.
Pizza Hut Retail 350000 $19.6B United States SMS-iT SMS-iT Platform Marketing Automation 2015 n/a
In 2015, Pizza Hut implemented the SMS-iT Platform for Marketing Automation to enable store-level customer engagement. The deployment targeted individual stores across the United States, with the stated aims of delivering store-specific discounts, notifying customers about charitable events, and encouraging pickup orders tied to local activities. The implementation leveraged SMS campaign capabilities within the SMS-iT Platform, including shortcode driven keyword workflows, opt-in management, coupon issuance, and quota controls. Pizza Hut configured a keyword campaign using the keyword FREEPIZZA paired with a limited coupon inventory, and the platform handled campaign sequencing, subscriber consent capture, and redemption tracking consistent with Marketing Automation workflows. Campaign mechanics required voucher redemption online, which connected the SMS campaign to Pizza Hut online ordering and captured email addresses during redemption. This linkage expanded Pizza Hut's SMS and email marketing lists, and enabled store-level audience segmentation and follow up messaging. The SMS-iT Platform therefore acted as an operational bridge between mobile opt-in channels and the brand's digital ordering funnel. Governance and rollout were executed as a timebound promotional campaign, with a six day ad spend and an initial cap of 100,000 free pizza tickets publicized on social media. The program went viral and exhausted the initial quota in less than a day, after which Pizza Hut extended sign ups to 160,000 people, demonstrating rapid list growth and high subscriber engagement as recorded through SMS-iT Platform campaign controls and online redemption data.
Professional Services 30 $3M United States SMS-iT SMS-iT Platform Marketing Automation 2018 n/a
Education 10 $1M United States SMS-iT SMS-iT Platform Marketing Automation 2010 n/a
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FAQ - APPS RUN THE WORLD SMS-iT Platform Coverage

SMS-iT Platform is a Marketing Automation solution from SMS-iT.

Companies worldwide use SMS-iT Platform, from small firms to large enterprises across 21+ industries.

Organizations such as Pizza Hut, Airbnb, HydroFlask, Ross and Pines and Viking Cooking School are recorded users of SMS-iT Platform for Marketing Automation.

Companies using SMS-iT Platform are most concentrated in Retail, Professional Services and Education, with adoption spanning over 21 industries.

Companies using SMS-iT Platform are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SMS-iT Platform across Americas, EMEA, and APAC.

Companies using SMS-iT Platform range from small businesses with 0-100 employees - 40%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 20%, and global enterprises with 10,000+ employees - 20%.

Customers of SMS-iT Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified SMS-iT Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.