List of SMS-iT Platform Customers
SMS-iT
1390 Market Street, STE 200,
San Francisco, 94102, CA,
United States
San Francisco, 94102, CA,
United States
1 650-488-9899
Professional Services
10
$1M
Since 2010, our global team of researchers has been studying SMS-iT Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SMS-iT Platform for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SMS-iT Platform for Marketing Automation include: Pizza Hut, a United States based Retail organisation with 350000 employees and revenues of $19.60 billion, Airbnb, a United States based Professional Services organisation with 7300 employees and revenues of $11.10 billion, HydroFlask, a United States based Retail organisation with 300 employees and revenues of $60.0 million, Ross and Pines, a United States based Professional Services organisation with 30 employees and revenues of $3.0 million, Viking Cooking School, a United States based Education organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using SMS-iT Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SMS-iT Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Airbnb | Professional Services | 7300 | $11.1B | United States | SMS-iT | SMS-iT Platform | Marketing Automation | 2018 | n/a |
In 2018, Airbnb implemented the SMS-iT Platform for Marketing Automation to shift host response handling from desktop to mobile. The SMS-iT Platform was provisioned to trigger automated SMS notifications when guests submit reservation requests and hosts do not respond within Airbnb's 32 hour acceptance window.
Implementation centered on message orchestration, template-driven outbound SMS, and two-way response handling that allowed hosts to accept or decline bookings directly from their phones. Functional capabilities included time-based triggers, contextual payloads containing reservation details, and parsing of accept or reject replies to update the booking workflow. These capabilities align with Marketing Automation patterns for event-driven customer communications.
The platform was integrated with Airbnb's reservation workflow and notification systems to surface request details and record host responses back into the booking engine. Operational scope covered hosts worldwide supporting roughly 60 million travelers, impacting customer support, host operations, and booking fulfillment. Configuration emphasized delivery reliability and response idempotency to prevent duplicate or conflicting acceptances.
Governance and process changes shifted acceptance control to mobile-first workflows, reducing reliance on manual outbound calls and desktop monitoring by host agents. Airbnb reported increased percentage of successful bookings and saved countless hours of manual dialing as direct outcomes of the SMS workflow. The deployment exemplifies use of the SMS-iT Platform within Marketing Automation to operationalize time-sensitive host communications.
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HydroFlask | Retail | 300 | $60M | United States | SMS-iT | SMS-iT Platform | Marketing Automation | 2018 | n/a |
In 2018 HydroFlask implemented the SMS-iT Platform as its Marketing Automation solution to support MMS-driven product marketing. The deployment prioritized MMS messaging to surface vibrant product photography in consumer SMS campaigns, with marketing texts sent a few times a month to promote new bottles and thematic drops.
HydroFlask configured the SMS-iT Platform to manage MMS media attachments, campaign scheduling and templating, subscriber list management, segmentation, and opt-out compliance workflows. The implementation hosted creative assets and sequenced multi-message campaigns, aligning messaging cadence with product launches and seasonal themes.
Operational ownership was placed with HydroFlask marketing, with campaign creation, editorial approvals, and cadence control embedded in marketing operations for the United States consumer base. According to deployment notes the approach successfully balanced visual show and concise tell, avoiding overburdening consumers while increasing product visibility through targeted MMS campaigns.
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Pizza Hut | Retail | 350000 | $19.6B | United States | SMS-iT | SMS-iT Platform | Marketing Automation | 2015 | n/a |
In 2015, Pizza Hut implemented the SMS-iT Platform for Marketing Automation to enable store-level customer engagement. The deployment targeted individual stores across the United States, with the stated aims of delivering store-specific discounts, notifying customers about charitable events, and encouraging pickup orders tied to local activities.
The implementation leveraged SMS campaign capabilities within the SMS-iT Platform, including shortcode driven keyword workflows, opt-in management, coupon issuance, and quota controls. Pizza Hut configured a keyword campaign using the keyword FREEPIZZA paired with a limited coupon inventory, and the platform handled campaign sequencing, subscriber consent capture, and redemption tracking consistent with Marketing Automation workflows.
Campaign mechanics required voucher redemption online, which connected the SMS campaign to Pizza Hut online ordering and captured email addresses during redemption. This linkage expanded Pizza Hut's SMS and email marketing lists, and enabled store-level audience segmentation and follow up messaging. The SMS-iT Platform therefore acted as an operational bridge between mobile opt-in channels and the brand's digital ordering funnel.
Governance and rollout were executed as a timebound promotional campaign, with a six day ad spend and an initial cap of 100,000 free pizza tickets publicized on social media. The program went viral and exhausted the initial quota in less than a day, after which Pizza Hut extended sign ups to 160,000 people, demonstrating rapid list growth and high subscriber engagement as recorded through SMS-iT Platform campaign controls and online redemption data.
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Ross and Pines | Professional Services | 30 | $3M | United States | SMS-iT | SMS-iT Platform | Marketing Automation | 2018 | n/a |
In 2018, Ross and Pines implemented the SMS-iT Platform to extend client communications across the small law practice. The SMS-iT Platform was adopted as a Marketing Automation application to reach clients who do not regularly use email and to streamline routine client interactions. The firm publicized SMS availability on its website and defined explicit use cases for text messaging including appointment reminders, directions to office or court, court appearance reminders, sending photos of accidents and injuries, collecting case information, and responding to client inquiries.
Configuration focused on marketing automation capabilities typical for SMS workflows, including templated message sequences for appointment and court reminders, scheduled outbound notifications, two way messaging for client replies, and support for media upload so clients could send photos. The implementation captured and retained chat history within the SMS channel to provide an auditable communication trail and reduce redundant outreach. Message templates were tailored to legal client touchpoints, aligning content with appointment scheduling and case intake workflows.
Operational adoption covered front office intake, client service staff, and attorneys who relied on SMS for time sensitive notifications and evidence collection. The SMS channel was embedded into daily case management practices to accelerate client responses and to simplify directions and court logistics. No specific third party system integrations are reported, the platform functioned as the primary outbound and inbound client messaging channel for the firm.
Governance centered on protocol for client consent and message content, with the firm promoting SMS use on its website to drive opt in. Reported outcomes include reduced time spent on outbound phone calls, faster case progress due to increased client communication, and less duplication of effort through the ability to monitor client chat history. The narrative centers on Ross and Pines, SMS-iT Platform, Marketing Automation and the practical shift in client communication workflows.
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Viking Cooking School | Education | 10 | $1M | United States | SMS-iT | SMS-iT Platform | Marketing Automation | 2010 | n/a |
In 2010 Viking Cooking School implemented the SMS-iT Platform as a Marketing Automation solution to increase class enrollment and sustain dialogue with current and former clients. The implementation addressed student acquisition and retention objectives for the small United States based education operator with roughly 10 employees.
The deployment configured two primary opt-in capture flows, an embedded web widget linked from the school email list and a keyword shortcode enrollment path where customers texted VIKING to 313131 to subscribe. The SMS-iT Platform was used to author and schedule recurring messages, deliver weekly cooking tips and time‑sensitive discount offers, and maintain a permissioned subscriber list for targeted promotional broadcasts.
Operational scope concentrated on marketing and class operations, driving direct enrollment workflows and ongoing engagement with past attendees. Viking amassed nearly 300 subscribers in four months, and an early test campaign filled eight seats, producing an incremental $632 in class revenue from a $15 campaign cost, illustrating the channel level economics and response behavior achieved through the SMS-iT Platform.
Rollout was lightweight and incentive driven, relying on explicit opt-in via shortcode and the web widget to meet consent requirements and sustain list quality. Governance focused on messaging cadence and subscriber consent, and campaign configuration emphasized timely, personalized SMS communications as a complement to existing email outreach.
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FAQ - APPS RUN THE WORLD SMS-iT Platform Coverage
SMS-iT Platform is a Marketing Automation solution from SMS-iT.
Companies worldwide use SMS-iT Platform, from small firms to large enterprises across 21+ industries.
Organizations such as Pizza Hut, Airbnb, HydroFlask, Ross and Pines and Viking Cooking School are recorded users of
SMS-iT Platform for Marketing Automation.
Companies using SMS-iT Platform are most concentrated in Retail, Professional Services and Education, with adoption spanning over 21 industries.
Companies using SMS-iT Platform are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SMS-iT Platform across Americas, EMEA, and APAC.
Companies using SMS-iT Platform range from small businesses with 0-100 employees - 40%, to mid-sized firms with 101-1,000 employees - 20%, large organizations with 1,001-10,000 employees - 20%, and global enterprises with 10,000+ employees - 20%.
Customers of SMS-iT Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SMS-iT Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.