List of The Adex Customers
The ADEX
Ellen-Gottlieb-Str. 16,
Freiburg im Breisgau, D-79106,
Germany
Freiburg im Breisgau, D-79106,
Germany
49 761 88147 – 0
Professional Services
20
$3M
Since 2010, our global team of researchers has been studying The Adex customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased The Adex for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using The Adex for Data Management Platform include: Otto Group, a Germany based Retail organisation with 41186 employees and revenues of $117.63 billion, Deutsche Post Germany, a Germany based Distribution organisation with 170000 employees and revenues of $18.90 billion, Covestro, a Germany based Oil, Gas and Chemicals organisation with 17542 employees and revenues of $16.48 billion, Wurth Germany, a Germany based Distribution organisation with 27128 employees and revenues of $8.64 billion, Orange Polska, a Poland based Communications organisation with 10550 employees and revenues of $3.19 billion and many others.
Contact us if you need a completed and verified list of companies using The Adex, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The The Adex customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aachener Zeitung Germany | Media | 300 | $95M | Germany | The Adex | The Adex | Data Management Platform | 2016 | n/a |
In 2016, Aachener Zeitung implemented The Adex Data Management Platform on its website. The deployment positioned The Adex Data Management Platform as the publisher's core audience data layer to support digital advertising, audience segmentation, and campaign activation for the Aachener Zeitung website.
Configuration focused on standard Data Management Platform capabilities, including site-level data collection via tag-based capture, audience profile construction, segmentation, and audience export for targeting and analytics. The Adex was set up to centralize first-party behavioral signals and persistent identifiers, enabling profile stitching and segment activation workflows common to publisher DMP deployments.
Operational scope centered on the publisher's digital advertising and audience teams, with the platform integrated into website tagging and ad delivery flows to enable segment synchronization and campaign activation. Governance emphasized centralized segment definitions and a phased rollout across site sections to align editorial and commercial workflows, establishing The Adex Data Management Platform as the principal system for audience data management at Aachener Zeitung.
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Adition Uk | Professional Services | 1 | $1M | United Kingdom | The Adex | The Adex | Data Management Platform | 2019 | n/a |
In 2019 Adition Uk implemented The Adex Data Management Platform on its public website, deploying The Adex to capture and manage first party audience signals for marketing and audience segmentation. The deployment centers on on‑site data collection to support audience profiling, segmentation, and activation workflows, aligning The Adex Data Management Platform with the companys digital marketing and analytics function.
The Adex implementation is configured through the vendor console and instrumented on the website via client side tagging and web signal collection, feeding identity resolution, cookie and visitor stitching, and rule based audience segmentation typical of a Data Management Platform. Operational scope is focused on the corporate website and is managed by site administrators who control segmentation rules, data retention and privacy settings, with activation workflows prepared for downstream advertising and analytics channels.
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Aitana | Professional Services | 400 | $70M | Spain | The Adex | The Adex | Data Management Platform | 2024 | n/a |
In 2024, Aitana deployed The Adex Data Management Platform on its website. The deployment centralizes capture of first party visitor data and audience orchestration for Aitana's marketing, demand generation, and digital experience teams in Spain. The Adex is implemented through website instrumentation using client side tagging and server side collection patterns to populate persistent visitor profiles.
Configuration focuses on audience segmentation, identity resolution, consent aware data governance, and data activation workflows aligned with Data Management Platform capabilities. Operational scope is the corporate website, where The Adex supports segmentation and personalization use cases across lead generation forms, content targeting, and campaign orchestration. Governance was structured to place marketing ownership on segment rules and privacy controls, with operational handoffs for tag and profile maintenance.
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AlphaStaff | Professional Services | 204 | $30M | United States | The Adex | The Adex | Data Management Platform | 2024 | n/a |
In 2024 AlphaStaff deployed The Adex as a Data Management Platform on its corporate website. The implementation centers on a web property deployment of The Adex, instrumenting site-level data collection to support marketing and analytics use cases for a professional services firm of roughly 200 employees.
Configuration work appears to concentrate on core Data Management Platform capabilities, including data ingestion from website events, audience segmentation and profile unification for audience activation. The deployment narrative emphasizes tag-based instrumentation and server-side collection patterns common to Data Management Platform implementations, with configuration focused on segmentation rules, data schema mapping, and exportable audience lists.
Operational coverage is scoped to the public website, where The Adex consolidates web events for downstream use by marketing, demand generation, and analytics teams. The implementation supports marketing and media activation workflows, aligning site event streams with audience definitions and export channels, while leaving named downstream integrations unspecified in the source.
Governance and operational processes were adjusted to centralize tag and data governance on the website, instituting role-based access and segmentation change controls to coordinate campaigns and analytics reporting. Documentation and configuration controls were prioritized to manage consent, data retention settings, and audience lifecycle for ongoing marketing operations.
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Animation Magazine | Distribution | 10 | $1M | United States | The Adex | The Adex | Data Management Platform | 2022 | n/a |
In 2022, Animation Magazine deployed The Adex Data Management Platform on its website. The implementation is focused on site-level data capture and audience profiling to support advertising and content personalization, with The Adex ingesting behavioral signals generated by page views and editorial taxonomy interactions.
Configuration centers on Data Management Platform capabilities common to publisher deployments, including first-party audience segmentation, profile stitching across browser and device identifiers, and real-time segment evaluation. The Adex is used to construct audience segments and manage event ingestion and tag-based data collection for downstream activation.
Operational responsibility sits with the publication's advertising and marketing functions, where The Adex Data Management Platform is used to align editorial content categories to audience profiles for campaign targeting and site personalization. Governance emphasizes site-level implementation and privacy-aware data handling consistent with publisher operations, with the platform embedded in the website to drive audience-based decisioning for advertising and content teams.
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Retail | 10 | $1M | United States | The Adex | The Adex | Data Management Platform | 2022 | n/a |
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Media | 10 | $1M | United States | The Adex | The Adex | Data Management Platform | 2022 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | The Adex | The Adex | Data Management Platform | 2022 | n/a |
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Professional Services | 10 | $1M | United States | The Adex | The Adex | Data Management Platform | 2022 | n/a |
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Professional Services | 1 | $1M | United Kingdom | The Adex | The Adex | Data Management Platform | 2022 | n/a |
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Showing 1 to 10 of 130 entries
Buyer Intent: Companies Evaluating The Adex
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD The Adex Coverage
The Adex is a Data Management Platform solution from The Adex.
Companies worldwide use The Adex, from small firms to large enterprises across 21+ industries.
Organizations such as Otto Group, Deutsche Post Germany, Covestro, Wurth Germany and Orange Polska are recorded users of
The Adex for Data Management Platform.
Companies using The Adex are most concentrated in Retail, Distribution and Oil, Gas and Chemicals, with adoption spanning over 21 industries.
Companies using The Adex are most concentrated in Germany and Poland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of The Adex across Americas, EMEA, and APAC.
Companies using The Adex range from small businesses with 0-100 employees - 76.15%, to mid-sized firms with 101-1,000 employees - 17.69%, large organizations with 1,001-10,000 employees - 2.31%, and global enterprises with 10,000+ employees - 3.85%.
Customers of The Adex include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified The Adex customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Data Management Platform.