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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

List of Upland Adestra Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
1019 The Keg Media 14 $3M United States Upland Software Upland Adestra Marketing Automation 2022 n/a
In 2022, 1019 The Keg deployed Upland Adestra for Marketing Automation. The small media outlet is using Upland Adestra on their website to capture audience subscriptions and to centralize email communications for programming and promotions. The implementation is positioned as the primary marketing automation layer for audience engagement and advertiser outreach within the station's compact marketing function. The Upland Adestra configuration emphasizes web-embedded signup forms, list management, segmentation, template-driven campaign orchestration, and automated delivery workflows consistent with Marketing Automation capabilities. Operational ownership sits with in-house staff who manage campaign creation, subscriber hygiene, and consent capture through Upland Adestra, aligning email campaign workflows to the station's programming calendar and advertiser schedules.
2Max Investments Professional Services 8 $1M Australia Upland Software Upland Adestra Marketing Automation 2020 n/a
In 2020, 2Max Investments implemented Upland Adestra as its Marketing Automation solution on its website. The deployment was provisioned as a vendor hosted SaaS tenant to support marketing operations for the Australia based professional services firm. Upland Adestra was configured to handle email based campaign creation, subscriber list management, template design, automation workflows, and campaign reporting. Configuration emphasized lightweight segmentation and reusable templates to match the company size and operating model while enabling scheduled sends and automated follow up sequences. Integrations focused on embedding Upland Adestra into the corporate website to capture leads and manage subscriptions, supporting marketing and customer engagement functions across the organization. Governance was scoped for a compact marketing function with role based access and campaign approval workflows to control outbound communications.
A And D Carpets Retail 80 $8M United States Upland Software Upland Adestra Marketing Automation 2013 n/a
In 2013, A And D Carpets implemented Upland Adestra as a Marketing Automation platform. Upland Adestra is deployed on the A And D Carpets website to enable web‑based campaign delivery, on‑site lead capture, and behavioral tracking tied to customer profiles, and the company uses Upland Adestra to centralize digital marketing and e‑commerce communications. The implementation focuses on core Marketing Automation capabilities typical for the category, including email campaign management, list segmentation and audience targeting, subscription and consent management, and automated triggered messaging workflows for online shoppers. Operational ownership is aligned to the retail marketing function, with the platform instrumented directly on the public site to collect form submissions and engagement signals that feed campaign flows and audience segments.
A C E P Construction and Real Estate 26 $3M France Upland Software Upland Adestra Marketing Automation 2020 n/a
In 2020, A C E P implemented Upland Adestra for Marketing Automation to support digital customer engagement on its public website. A C E P is a France based construction and real estate firm with 26 employees and the deployment centers on Upland Adestra as the primary marketing automation platform for web driven audience capture and email outreach. The implementation of Upland Adestra focused on core Marketing Automation capabilities, including email campaign creation and scheduling, template management, list segmentation, subscription form publishing, and automated triggered messaging workflows. Configuration emphasized web form embedding and tracking to capture contacts and subscription preferences directly from pages on acep.org, and the deployment used the application s built in suppression and segmentation controls to manage audience lists and consent flags. Integrations were centered on the corporate website, where Upland Adestra collects form submissions and behavioral signals for downstream campaign targeting, supporting marketing and communications functions across the organization. Governance and process changes included formalizing subscription workflows, consent capture on web forms, and operational ownership by the marketing function to manage templates, lists, and campaign calendars. Upland Adestra is used by A C E P as the Marketing Automation engine to orchestrate web to email customer journeys and to centralize outbound communications management.
A.I.E.S.E.C. UK Education 10 $10M United Kingdom Upland Software Upland Adestra Marketing Automation 2019 n/a
In 2019, A.I.E.S.E.C. UK implemented Upland Adestra as its Marketing Automation solution. The deployment places Upland Adestra on their public website to capture subscriptions and orchestrate email campaigns, linking website sign ups and engagement signals to the marketing platform. Upland Adestra is configured for list management, segmentation, template driven email sends, automated journeys, and web tracking consistent with Marketing Automation capabilities. The implementation uses a vendor hosted cloud architecture with the application embedded on site via tracking scripts and web forms to capture opt ins and behavioral data. Operational scope is focused on marketing and communications functions across the United Kingdom, with internal governance devoted to campaign configuration, consent management, and analytics workflows.
Leisure and Hospitality 179 $80M Australia Upland Software Upland Adestra Marketing Automation 2023 n/a
Professional Services 10 $1M United States Upland Software Upland Adestra Marketing Automation 2023 n/a
Retail 10 $1M United States Upland Software Upland Adestra Marketing Automation 2017 n/a
Professional Services 10 $1M United States Upland Software Upland Adestra Marketing Automation 2014 n/a
Professional Services 146 $103M United Kingdom Upland Software Upland Adestra Marketing Automation 2015 n/a
Showing 1 to 10 of 745 entries

Buyer Intent: Companies Evaluating Upland Adestra

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Upland Adestra. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Upland Adestra for Marketing Automation include:

  1. OECD, a France based Professional Services organization with 3900 Employees
  2. Together Financial Services, a United Kingdom based Banking and Financial Services company with 766 Employees
  3. Day Lewis Pharmacy United Kingdom, a United Kingdom based Healthcare organization with 2600 Employees

Discover Software Buyers actively Evaluating Enterprise Applications

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FAQ - APPS RUN THE WORLD Upland Adestra Coverage

Upland Adestra is a Marketing Automation solution from Upland Software.

Companies worldwide use Upland Adestra, from small firms to large enterprises across 21+ industries.

Organizations such as HCA Healthcare, Scottish and Southern Energy, Subway, London Stock Exchange and BBC are recorded users of Upland Adestra for Marketing Automation.

Companies using Upland Adestra are most concentrated in Healthcare, Utilities and Leisure and Hospitality, with adoption spanning over 21 industries.

Companies using Upland Adestra are most concentrated in United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Upland Adestra across Americas, EMEA, and APAC.

Companies using Upland Adestra range from small businesses with 0-100 employees - 61.07%, to mid-sized firms with 101-1,000 employees - 27.79%, large organizations with 1,001-10,000 employees - 9.93%, and global enterprises with 10,000+ employees - 1.21%.

Customers of Upland Adestra include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Upland Adestra customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.