Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Learning and Development
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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ServiceNow | Professional Services | 26293 | $11.0B | United States | VitalSource Technologies | Intrepid Learning | Learning and Development | 2021 | n/a | In 2021 ServiceNow deployed Intrepid Learning to deliver its global Certified Technical Architect CTA 12 week blended cohort program as part of its Learning and Development efforts to upskill architects and support IT technical training. The program launched on Intrepid Learning in October 2021 and scaled rapidly, increasing cohort size while reducing administrative overhead according to the vendor case study, with delivery targeted at ServiceNow architect communities across regions. The implementation centered on blended cohort orchestration within Intrepid Learning, combining instructor led sessions, asynchronous courseware, cohort scheduling, assessment and certification preparation, and learner progress tracking. Configuration emphasized cohort management and automated administrative workflows typical of Learning and Development platforms, enabling faster enrollment and reduced manual coordination for recurring 12 week cohorts. Operational coverage extended across ServiceNow regions and focused on the technical architecture population, impacting learning operations, certification teams, and talent development functions. The rollout used standardized curriculum and cohort templates to maintain consistency across sites while allowing regional cohort scaling through the Intrepid Learning platform. Governance was structured around centralized program control and standardized cohort workflows to streamline administrative tasks and maintain certification quality. Outcomes reported in the case study include improved pass rates, higher learner satisfaction, and increased NPS, alongside the stated reduction in administrative overhead as cohort volume increased on Intrepid Learning. | |
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Microsoft | Professional Services | 221000 | $243.0B | United States | VitalSource Technologies | Intrepid Learning | Learning and Development | 2016 | n/a | In 2016 Microsoft deployed Intrepid Learning to deliver a multi-course Microsoft Business School program under the Learning and Development category for global sales enablement. The deployment targeted Microsoft’s global salesforce and was developed in collaboration with INSEAD and Wharton to create a coordinated curriculum for sales training. Intrepid Learning was configured to host a multi-course curriculum combining cohort-based instruction, assessments, and certification workflows, reflecting common enterprise Learning and Development capabilities. The implementation emphasized course sequencing, learner enrollment orchestration, and progress tracking to support multi-year cohorts and sustained enablement. Operational scope focused on the sales enablement function across Microsoft’s global sales organization, with content and facilitation supplied by INSEAD and Wharton as part of the program delivery. The program timeline and multi-year results are documented in Intrepid’s case study and the implementation start year above is presented as an estimate based on that timeframe. Governance centered on program-level measurement and learner satisfaction tracking during rollout and ongoing operations. Outcomes reported in the case study included high pass rates, near-100% learner satisfaction, and a large reported revenue impact attributed to the sales enablement program. | |
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Professional Services | 5571 | $1.8B | United States | VitalSource Technologies | Intrepid Learning | Learning and Development | 2024 | n/a |
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Professional Services | 5500 | $1.0B | United States | John Wiley & Sons | Knewton | Learning and Development | 2013 | n/a |
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Professional Services | 20438 | $4.8B | United Kingdom | John Wiley & Sons | Knewton | Learning and Development | 2011 | n/a |
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Professional Services | 81 | $30M | United States | Paycor | Paycor Learning Management | Learning and Development | 2022 | n/a |
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Professional Services | 400 | $50M | United States | Paycor | Paycor Learning Management | Learning and Development | 2019 | n/a |
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Professional Services | 30 | $3M | Australia | Zoho Corp. | Zoho Learn | Learning and Development | 2023 | n/a |
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Professional Services | 42 | $15M | United States | Trainual | Trainual | Learning and Development | 2020 | n/a |
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Professional Services | 453 | $187M | Finland | Valamis Group | Valamis LRS | Learning and Development | 2022 | n/a |
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