Apps Purchases: 10+ Million Software Purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	VAR/SI	Insight Source
Imperial Brands	Consumer Packaged Goods	25200	$40.8B	United Kingdom	ION Investment Group	ION City Financials	Treasury Management	2018	n/a	In 2018, Imperial Brands implemented ION City Financials as its Treasury Management platform. The deployment was positioned to support Group Treasury front office responsibilities including daily dealing, short term forecasting, funding, liquidity and FX and interest rate risk management, with front office decision authority for very large notional exposures often exceeding £1bn. The ION City Financials implementation covered core Treasury Management capabilities, configured to support front office dealing, short term cash forecasting, funding and liquidity management, and FX and interest rate risk workflows. The program included a software upgrade and migration of the Treasury Management System to a hosted environment, and the rollout incorporated targeted process automation to partially automate daily dealing and to improve cash flow forecasting accuracy. Integrations and operational coverage were explicitly executed, notably the project managed integration and departmental rollout of the 360T online dealing platform to support electronic execution and interest rate swap auctions. The implementation supported debt capital markets workflows and transactional FX processes, enabling the Group Treasury to co-manage EMTN programme activity, ECP issuance programme changes, and bank financing arrangements, while engaging the banking group to adopt the 360T platform for auction efficiency and transparency. Governance and program management were led by Treasury senior front office stakeholders who project managed the ION City Financials upgrade and hosted migration, and who drove changes to daily dealing governance and forecast workflows. Documented outcomes aligned to the implementation include co-management of a February 2019 dual tranche €1.5bn EMTN bond issuance, leadership of the July 2019 three tranche $2.75bn 144A USD bond issuance, management of the 2018 2019 EMTN programme renewal, negotiation and implementation of £1bn of bank financing, expansion of the ECP issuance programme limit and issuance of the first synthetic 18 month ECP trade, and assistance in bond issuances totaling over £6bn equivalent with resulting interest rate and XCCY swap management.
Imperial Brands	Consumer Packaged Goods	25200	$40.8B	United Kingdom	ArisGlobal	ArisGlobal LifeSphere Regulatory	Governance, Risk and Compliance	2020	n/a	In 2020 Imperial Brands implemented ArisGlobal LifeSphere Regulatory as its primary Regulatory Information Management platform for regulatory affairs and submissions across the organization. ArisGlobal LifeSphere Regulatory was deployed as an end-to-end regulatory information management, document management and publishing platform to centralize regulatory content and submission artifacts for the company. The implementation focused on core functional modules consistent with Regulatory Information Management, including regulatory information management, document management, publishing controls and submission workflow orchestration to streamline dossier creation and review. Configuration efforts emphasized submission workflows and cross-functional collaboration features to support regulatory document versioning, review cycles and publishing readiness. Operational coverage targeted Imperial Brands regulatory affairs and submissions across the companys UK and global product portfolio, with explicit attention to Next Generation Products as a priority use case. The deployment supported business functions in regulatory affairs, submissions management and cross-functional contributors involved in packaging and product launch readiness. Governance and process changes accompanied the rollout to align submission workflows and collaborative review gates with the new platform, with the implementation intended to improve compliance and speed-to-market for Next Generation Products. The narrative centers on Imperial Brands ArisGlobal LifeSphere Regulatory Regulatory Information Management being instrumented to centralize regulatory content, standardize submission processes and enable coordinated publishing across global regulatory teams.
	Retail	25185	$16.7B	France	Kyriba	Kyriba Treasury	Treasury Management	2017	n/a
	Oil, Gas and Chemicals	25155	$103.8B	Norway	DataGenic	Genic Data Manager	CTRM	2010	n/a
	Oil, Gas and Chemicals	25155	$103.8B	Norway	SAP	SAP Audit Management	Governance, Risk and Compliance	2021	n/a
	Oil, Gas and Chemicals	25136	$67.0B	Spain	SAP	SAP Treasury and Risk Management	Treasury Management	2008	n/a
	Oil, Gas and Chemicals	25136	$67.0B	Spain	ION Investment Group	ION Openlink Endur	ETRM	2015	n/a
	Oil, Gas and Chemicals	25136	$67.0B	Spain	ION Investment Group	ION Allegro ETRM	ETRM	2011	n/a
	Retail	25055	$4.2B	United Kingdom	OneTrust	OneTrust Cookie Consent	Governance, Risk and Compliance	2021	n/a
	Retail	25036	$5.9B	Germany	Usercentrics	Usercentrics Consent Management Platform (CMP)	Governance, Risk and Compliance	2021	n/a

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