Bank of America Merrill Lynch selects Salesforce Sales Cloud for Sales Engagement

In 2007, Bank of America Merrill Lynch, a United States based Banking and Financial Services organization with 50000 employees and revenues of $15.0B selected Salesforce Sales Cloud for Sales Automation,CRM,Sales Engagement while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Bank of America Merrill Lynch	Salesforce	Legacy	Salesforce Sales Cloud	Sales Automation,CRM,Sales Engagement	CRM	20000	n/a	2007	2008

Discover the latest software purchases and digital transformation initiatives being undertaken by Bank of America Merrill Lynch and its business and technology executives by accessing the entire Bank of America Merrill Lynch and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by Bank of America Merrill Lynch employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.