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Novo Nordisk selects Adobe Analytics Cloud for Marketing Analytics

In 2021, Novo Nordisk, a Netherlands based Distribution organization with 119 employees and revenues of $162M selected Adobe Analytics Cloud for Marketing Analytics while displacing Legacy, and integrating with the existing systems being used.

Customer Vendor Old Product New Product Category Market Users VAR/SI When Live
Novo Nordisk Adobe Systems Legacy Adobe Analytics Cloud Marketing Analytics CRM n/a n/a 2021 2021
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FAQ - Novo Nordisk selects Adobe Analytics Cloud for (Marketing Analytics)

In 2021, Novo Nordisk selected Adobe Analytics Cloud for Marketing Analytics to modernize their CRM operations and improve scalability, visibility, and control.

The Adobe Analytics Cloud deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.

Novo Nordisk is a Distribution organization in Netherlands, with approximately 119 employees and $162M in annual revenue.

Novo Nordisk has initiated the Adobe Analytics Cloud implementation with an expected go-live in 2021, supporting its modernization of Marketing Analytics processes.

Novo Nordisk has not disclosed the SI for the Adobe Analytics Cloud implementation.

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