Novo Nordisk selects Adobe Analytics Cloud for Marketing Analytics

In 2021, Novo Nordisk, a Netherlands based Distribution organization with 119 employees and revenues of $162M selected Adobe Analytics Cloud for Marketing Analytics while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Novo Nordisk	Adobe Systems	Legacy	Adobe Analytics Cloud	Marketing Analytics	CRM	n/a	n/a	2021	2021

Discover the latest software purchases and digital transformation initiatives being undertaken by Novo Nordisk and its business and technology executives by accessing the entire Novo Nordisk and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by Novo Nordisk employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.