List of Microsoft Oribi Analytics Customers
Redmond, 98052-6399, WA,
United States
Since 2010, our global team of researchers has been studying Microsoft Oribi Analytics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Microsoft Oribi Analytics for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Microsoft Oribi Analytics for Marketing Analytics include: AbbVie, a United States based Life Sciences organisation with 55000 employees and revenues of $56.33 billion, ABM Industries, a United States based Professional Services organisation with 117000 employees and revenues of $8.36 billion, Marathon Oil, a United States based Oil, Gas and Chemicals organisation with 1681 employees and revenues of $6.41 billion, The Hanover Insurance Group, a United States based Insurance organisation with 4900 employees and revenues of $6.22 billion, Knight Transportation, a United States based Transportation organisation with 28100 employees and revenues of $5.99 billion and many others.
Contact us if you need a completed and verified list of companies using Microsoft Oribi Analytics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Microsoft Oribi Analytics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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1 Choice Real Estate | Construction and Real Estate | 40 | $5M | United States | Microsoft | Microsoft Oribi Analytics | Marketing Analytics | 2022 | n/a |
In 2022, 1 Choice Real Estate deployed Microsoft Oribi Analytics on its public website to capture visitor behavior and conversion data. Microsoft Oribi Analytics is implemented as the company’s Marketing Analytics solution to collect session metrics, event tracking, funnel analysis, and campaign-level attribution for web-based lead generation.
The implementation uses client-side JavaScript tagging and in-platform event configuration, with instrumentation focused on pageviews, form submissions, CTA clicks, and multi-step contact funnels. Scope of use centers on marketing and web operations, and governance practices were established for event naming conventions, tagging standards, and report access roles to ensure consistent data capture and analytics reporting across site pages. Reporting and dashboard configuration in Microsoft Oribi Analytics emphasize behavioral segmentation, funnel visualization, and conversion tracking to support marketing campaign analysis.
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2020 Technologies Inc. | Professional Services | 850 | $100M | Canada | Microsoft | Microsoft Oribi Analytics | Marketing Analytics | 2021 | n/a |
In 2021, 2020 Technologies Inc. implemented Microsoft Oribi Analytics on their public website to establish a centralized Marketing Analytics capability for web tracking and campaign measurement. The deployment positions Microsoft Oribi Analytics as the primary Marketing Analytics application supporting marketing, digital engagement, and web measurement workflows at the company.
The implementation focused on event level instrumentation and conversion funnel configuration, including custom event taxonomy, goal and funnel definitions, session and path analysis, and visual dashboards for marketing users. Microsoft Oribi Analytics was configured to capture campaign parameters and user interactions across key marketing pages, enabling behavioral cohorting and funnel visualization consistent with Marketing Analytics functional patterns.
Deployment architecture relied on a client side JavaScript tracking snippet embedded in the corporate site at https://www.2020spaces.com, with direct instrumentation across forms and marketing landing pages. Operational ownership and day to day access rests with marketing, digital and web operations teams in Canada, who consume Oribi Analytics dashboards for campaign analysis and site performance tracking.
Governance activities established during rollout included an event naming standard, measurement acceptance criteria, and a phased rollout plan by site section, accompanied by training for marketing and content teams. The implementation emphasizes reproducible measurement and centralized analytics stewardship without reference to external implementation partners.
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3 Dental | Healthcare | 25 | $3M | Ireland | Microsoft | Microsoft Oribi Analytics | Marketing Analytics | 2019 | n/a |
In 2019, 3 Dental implemented Microsoft Oribi Analytics on its public website to support Marketing Analytics. The deployment emphasized on-site event instrumentation, conversion funnel configuration, behavioral segmentation, and dashboarding, with Microsoft Oribi Analytics configured to capture visitor journeys and appointment conversion events.
Implementation scope was website-centric and scaled to a 25 employee healthcare practice, with configuration oriented toward marketing and patient acquisition workflows. Operational ownership was held by marketing and operations stakeholders within the practice, and governance focused on site-level tagging, event naming standards, and dashboard access controls. The implementation reflects a lightweight marketing analytics architecture designed to capture campaign interaction and on-site lead capture events using Microsoft Oribi Analytics.
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3 Key Elements | Education | 25 | $5M | United States | Microsoft | Microsoft Oribi Analytics | Marketing Analytics | 2020 | n/a |
In 2020, 3 Key Elements implemented Microsoft Oribi Analytics on their public website. The small education provider, operating with 25 employees, deployed Microsoft Oribi Analytics as a Marketing Analytics solution to centralize web behavior measurement and support marketing reporting.
The implementation focused on event-level instrumentation and funnel definition. Microsoft Oribi Analytics was configured to capture page views, custom event tagging, campaign landing page activity, and conversion funnels, with dashboards provisioned for the marketing team and executive viewers. The deployment model followed a cloud-hosted analytics pattern with a lightweight website tracking snippet used to collect behavioral events and populate the analytics console.
Operational coverage centered on the website and the company marketing function, with usage by content owners and communications staff for campaign measurement and landing page analysis. The implementation included creation of an event taxonomy and naming conventions to align tracked interactions with marketing objectives, and dashboards organized around acquisition, engagement, and conversion workflows common to Marketing Analytics deployments.
Governance was established through role-based access to the Microsoft Oribi Analytics console, regular reporting cadences, and documented event definitions to support consistent analysis. The configuration emphasized reproducible event instrumentation and dashboard templates to maintain measurement continuity as site content and campaigns evolved.
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360 Visibility | Professional Services | 30 | $3M | Canada | Microsoft | Microsoft Oribi Analytics | Marketing Analytics | 2021 | n/a |
In 2021, 360 Visibility implemented Microsoft Oribi Analytics on their website to establish a Marketing Analytics capability supporting marketing and client engagement functions. The deployment centers on client side instrumentation of the corporate website, using the Microsoft Oribi Analytics tracking snippet to capture event level journeys, page level behavior, conversion funnels, and custom event tagging. The implementation leverages built in dashboarding and behavioral analysis modules typical of Marketing Analytics platforms to provide campaign and site interaction visibility for a small professional services organization with about 30 employees.
Operational scope focuses on the marketing team and client engagement stakeholders, with tagging governance and a simple taxonomy applied to campaign, lead capture, and content pages. Rollout was executed page by page across the site, with configuration of custom events, funnel definitions, and dashboard views aligned to marketing workflows. Microsoft Oribi Analytics is the central analytics source for website measurement, feeding marketing decision making and reporting workflows without named third party system integrations documented in the source.
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Manufacturing | 30 | $5M | United States | Microsoft | Microsoft Oribi Analytics | Marketing Analytics | 2021 | n/a |
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Professional Services | 30 | $3M | United States | Microsoft | Microsoft Oribi Analytics | Marketing Analytics | 2020 | n/a |
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Healthcare | 60 | $6M | United States | Microsoft | Microsoft Oribi Analytics | Marketing Analytics | 2021 | n/a |
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Distribution | 60 | $13M | United Arab Emirates | Microsoft | Microsoft Oribi Analytics | Marketing Analytics | 2021 | n/a |
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Non Profit | 100 | $10M | United States | Microsoft | Microsoft Oribi Analytics | Marketing Analytics | 2022 | n/a |
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Buyer Intent: Companies Evaluating Microsoft Oribi Analytics
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