Minneapolis, 55401, MN,
United States
BTM Global
BTM Global, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. BTM Global collaboration with software players such as Oracle empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Helzberg Diamonds | Retail | 2500 | $500M | United States | Oracle | Oracle Retail Order Management System Cloud Service | Order Management | 2018 |
In 2018, Helzberg Diamonds implemented Oracle Retail Order Management System Cloud Service alongside Oracle Retail Xstore POS, Oracle Retail Order Broker, and Oracle Retail Customer Engagement. The deployment targeted Order Management across approximately 200 U.S. stores, designed to modernize store operations and improve omnichannel order handling and customer service.
Oracle Retail Order Management System Cloud Service was configured to provide centralized order orchestration and fulfillment workflows, with functional emphasis on order routing, inventory visibility and reservation, and customer profile linkage for in-store and online order scenarios. The implementation leveraged Oracle Retail Order Broker for order matching and routing logic, and Oracle Retail Customer Engagement to unify customer interactions with order lifecycle events.
Integrations were explicitly implemented between Oracle Retail Xstore POS, Oracle Retail Order Broker, and Oracle Retail Customer Engagement, with the cloud Order Management layer serving as the central orchestration hub. Operational coverage focused on store operations, omnichannel fulfillment, and customer service teams across Helzberg Diamonds retail locations in the United States, aligning point of sale transactions with cloud order workflows.
BTM Global acted as the system integrator for the rollout, which included phased store activation, configuration governance, and process alignment to support omnichannel order flows and in-store customer engagement. The program emphasized centralized order governance and staff enablement to support the integrated Order Management, Order Broker, and Customer Engagement stack and to achieve the stated goal of improved omnichannel order handling and customer service.
|
|
|
Helzberg Diamonds | Retail | 2500 | $500M | United States | Oracle | Oracle Retek Order Management | Order Management | 2018 |
In 2018, Helzberg Diamonds implemented Oracle Retek Order Management as part of an Oracle retail upgrade delivered with BTM Global. The rollout accompanied upgrades to Oracle Retail Xstore and the addition of Oracle Retail Order Broker and Customer Engagement to provide store associates improved inventory visibility and enhanced customer engagement tools across approximately 200 U.S. stores, and it aligns with the Order Management category.
Oracle Retek Order Management was configured to operate within an omnichannel order and fulfillment topology, with Oracle Retail Order Broker providing order orchestration and Customer Engagement delivering associate CRM capabilities. Module level Order Management usage is reflected in standard omnichannel workflows, including order capture at point of sale, centralized order routing, and store fulfillment workflow configuration to support in store and ship from store scenarios.
Integrations explicitly tied Oracle Retek Order Management to Oracle Retail Xstore for real time inventory visibility and to Oracle Retail Order Broker and Customer Engagement for order orchestration and associate facing CRM interactions. The deployment scope targeted store operations and CRM and fulfillment processes across Helzberg Diamonds U.S. footprint, covering roughly 200 retail locations, and was implemented by BTM Global as the systems integrator.
Governance and operational workflows were adjusted to centralize order lifecycle management and to align store level fulfillment responsibilities with the centralized order broker and customer engagement tooling. The implementation emphasized empowering store associates with inventory visibility and customer engagement capabilities to support retail sales and fulfillment operations under the Order Management program.
|
|
|
Perry Ellis | Retail | 2400 | $863M | United States | Oracle | Oracle Retail (ex Retek) | Retail Management | 2019 |
In 2019 Perry Ellis implemented Oracle Retail (ex Retek) using Oracle Retail Customer Engagement Cloud Services to address customer data segmentation and personalization within a Retail Management program. The decision prioritized a cloud deployment with a seven week implementation window, driven by the marketing organization s need to better service over one million loyalty members and by an existing Oracle retail footprint that included Oracle Retail Merchandising solutions.
The implementation centered on Oracle Retail Customer Engagement Cloud Services, configured to deliver advanced customer segmentation, centralized customer profiles, and campaign orchestration for personalized promotions. Functional capabilities implemented included customer profile unification for a real time 360 view, loyalty and rewards management, promotion targeting across channels, and streamlined marketing workflows to reduce operational complexity.
Operational integrations were established across ecommerce, point of sale, and customer service systems to deliver a single enterprise view of customer interactions. The program preserved ongoing production capabilities during the cutover, and it aligned with a parallel upgrade path to Oracle Retail Xstore Point of Service for POS modernization, ensuring data consistency between merchandising and engagement layers.
Governance was a tight joint effort between Perry Ellis IT and marketing, with Oracle and system integrator BTM Global providing implementation support and domain expertise. The team adopted a phased, non disruptive rollout approach, enforcing guiding principles to keep existing customer services running while validating segmentation, profiling, and campaign workflows prior to go live.
As an explicit outcome Perry Ellis achieved a unified CRM infrastructure that supports rewarding and retaining customers, optimizing margins, delivering timely personalized promotions across channels, and improving service levels through quick access to customer profile data. The Oracle Retail Customer Engagement Cloud Services implementation produced the intended single view across the enterprise and streamlined marketing operations as described by Perry Ellis leadership.
|
|
|
|
Retail | 2400 | $863M | United States | Oracle | Oracle Retail Merchandising System | Retail Management | 2013 |
|
|
|
|
Retail | 2400 | $863M | United States | Oracle | Oracle Retail Customer Engagement Cloud | Customer Engagement | 2018 |
|
|
|
|
Retail | 2400 | $863M | United States | Oracle | Oracle Retail Inventory Management | Inventory Management | 2014 |
|
|
|
|
Retail | 2400 | $863M | United States | Oracle | Oracle Retail Central Office | Retail Management | 2014 |
|
|
|
|
Retail | 2400 | $863M | United States | Oracle | Oracle Retail Xstore Point-of-Service | Point Of Sale | 2019 |
|
|
|
|
Retail | 2400 | $863M | United States | Oracle | Oracle Retail Allocation | Allocation and Replenishment | 2014 |
|
|
|
|
Retail | 2400 | $863M | United States | Oracle | Oracle Retail Price Management | Retail Management | 2014 |
|
Buyer Intent: Companies Evaluating BTM Global Services
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||