In 2019, the top 10 Special Cause Non Profit software vendors accounted for nearly 51.3% of the global Special Cause Non Profit applications market which grew 7.2% to approach nearly $1.6 billion in license, maintenance and subscription revenues.
We ask the simple question: Who’s buying Non Profit applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the Special Cause Non Profit applications market size is expected to reach $2.2 billion by 2024, compared with $1.6 billion in 2019 at a compound annual growth rate of 6.4%.
|Exhibit 2: Worldwide Special Cause Non Profit Software Market 2019-2024 Forecast, $M|
|Year||2019||2024||2019-2024 CAGR, %|
Source: Apps Run The World, November 2020
Top 10 Special Cause Non Profit Software vendors
Special Cause Non Profit organizations are not-for-profit entities that direct their funding and revenues to achieve their stated mission. Applications designed for these organizations include donor and grant management, fundraising and accounting, constituent relationship management, as well as a range of back-office, association and event management, and community-building functions
As online fundraising enters the mainstream, new operating models will emerge as nonprofits experiment with different out-reach programs to attract, retain and strengthen ties with donors, volunteers and their key constituents.
Here are the rankings of the top 10 Special Cause Non Profit software vendors in 2019 and their market shares.
|Rank||Vendor||2018 Special Cause Nonprofit Apps Revenues, $M||2019 Special Cause Nonprofit Apps Revenues, $M||YoY Growth||2019 Special Cause Nonprofit Market Share, %||Recent Developments|
|1||Microsoft||Subscribe||Subscribe||11.7%||Subscribe||Microsoft Teams is now used by over 500,000 organizations around the world. Of those, over 150 organizations have 10,000 or more active Teams users, and 91 of the Fortune 100 companies are now using Teams, while Office 365 has more than 120 million business users.|
|2||Blackbaud||Subscribe||Subscribe||10.5%||Subscribe||Blackbaud acquired YourCause for enterprise philanthropy, corporate social responsibility and employee engagement software. Blackbaud ended FY19 with more than 45,000 global customers including nonprofits, foundations, companies, education institutions, healthcare organizations and other social good entities.|
|3||SAP||Subscribe||Subscribe||8.2%||Subscribe||SAP went live with 700 S/4HANA customers in 2Q20, resulting in a total of 7,400. Customer count of S/4HANA has grown to 14,600, up from 14,100 in 1Q20. The current assumption is that by 2025 SAP will be able to migrate 90% of its installed base of ERP customers, covering a total of 25,000 accounts and 48,000 systems, to S/4HANA as the core for these organizations.|
|4||Global Payments Inc.||Subscribe||Subscribe||9.1%||Subscribe||In 2019 , Gobal Payments has completed its merger with TSYS, forming the premier pure play payments technology company with extensive scale and unmatched global reach. The combined company is expected to generate approximately $8.6 billion in annual adjusted net revenue plus network fees.|
|5||Oracle||Subscribe||Subscribe||13.2%||Subscribe||NetSuite has helped more than 1,500 nonprofits and donated more than $100 million in software. NetSuite has expanded its Suite Pro Bono program, donated software to more than 300 new nonprofits globally.|
|6||Salesforce.com||Subscribe||Subscribe||12.8%||Subscribe||The acquisition of Tableau added 86,000 customers to Salesforce’s current base of 150,000 accounts. Additionally, the MuleSoft purchase has already added at least 1,200 customers, while the August 2018 deal to buy Datorama for its marketing intelligence products provided access to another 3,000 customers.|
|7||Intuit Inc.||Subscribe||Subscribe||16.0%||Subscribe||Intuit has around 57 million customers around the world. Our customer database shows Intuit QuickBooks securing 21 million customers including both Cloud and onpremise accounts. QuickBooks Online customers total more than 5.1 million worldwide, while there are as many as 15 million desktop QuickBooks customers.|
|8||Constellation Software Inc.||Subscribe||Subscribe||8.3%||Subscribe||Constellation Software has grown rapidly through a combination of acquisitions and organic growth and established a strong constellation of companies with a large, diverse customer base comprised of over 125,000 customers operating in over 100 countries around the world.|
|9||Community Brands||Subscribe||Subscribe||11.1%||Subscribe||In 2017, Community Brands has acquired Abila, a software provider for associations and non-profit organizations from private equity firm Accel-KKR. Abila has approximately 8,000 clients across North America. In 2019 Community Brands surpassed the 100,000 customer milestone.|
|10||Higher Logic||Subscribe||Subscribe||17.6%||Subscribe||In 2020 Higher Logic acquired Customer Imperative. The acquisition solidifies Higher Logic’s commitment to driving customer success and enabling customer success leaders to drive retention and growth through community, collaboration, content, and insights. Higher Logic serves over 3,000 customers across 21 countries worldwide and supports over 2.4 billion community interactions annually.|
Source: Apps Run The World, November 2020
Other Special Cause Non Profit software providers included in the report are: Acquia, Adobe, ADP, Advanced, Altum, Atlassian, Automatic Payroll Systems, Avalara, Berger-Levrault, Brightree, Resmed Company, Cisco Systems, Citrix, Constellation Software Inc., Exact Holding BV, First Advantage, Fiserv, Google, Hexagon, IBM, Indra Sistemas, Infor, Kingdee, Kronos Incorporated, Logibec, LogMeIn, Nuance Communications Inc., OpenText, Paycom, Paycor, PDS, PeopleStrategy, Qualtrics, Roper Technologies, Sage, ServiceNow, Tableau Software, TalentMap, TeamDynamix, TTEC, Ultimate Software, Unicorn HRO, Unify Software and Solutions GmbH & Co. KG., UNIT4, Workday, Zendesk, Zoho Corp. and many others.
Custom data cuts related to the Special Cause Non Profit market are available:
- Top 600+ Non Profit Applications Vendors and Market Forecast 2019-2024
- 2019 Special Cause Non Profit Applications Market By Functional Market (16 Markets)
- 2019 Special Cause Non Profit Applications Market By Country (USA + 45 countries)
- 2019 Special Cause Non Profit Applications Market By Region (Americas, EMEA, APAC)
- 2019 Special Cause Non Profit Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2019 Special Cause Non Profit Applications Market By Customer Size (revenue, employee count, asset)
- 2019 Special Cause Non Profit Applications Market By Channel (Direct vs Direct)
- 2019 Special Cause Non Profit Applications Market By Product
Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.
Special Cause Non Profit Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Special Cause Non Profit systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers has been studying the patterns of the latest Special Cause Non Profit software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Non Profit customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
|American Cancer Society||Non Profit||8500||$1.20B||United States||Adobe Systems||Adobe Marketing Cloud (ex Omniture)||Digital Marketing Automation Platform|
|Northern Valley Indian Health||Non Profit||120||$5.0M||United States||eClinicalWorks||eClinicalWorks Cloud EHR||Electronic Medical Records|
|British Medical Association||Non Profit||600||$106.0M||United Kingdom||Microsoft||Microsoft Dynamics NAV||Enterprise Resource Planning|
|British Medical Association||Non Profit||600||$106.0M||United Kingdom||Microsoft||Microsoft Office 365||Content Management|
|Saving Places||Non Profit||350||$61.0M||United States||UNIT4||Unit4 Business World On!||Enterprise Resource Planning|
|Snow Leopard Trust||Non Profit||60||$6.0M||United States||Microsoft||Azure Machine Learning||ML & Data Science Platform|
|The Nature Conservancy||Non Profit||3600||$950.0M||United States||Microsoft||Azure Machine Learning||ML & Data Science Platform|
|American Cancer Society||Non Profit||8500||$1.20B||United States||ADP||ADP Enterprise HR||Human Capital Management|
|Didlake||Non Profit||1200||$100.0M||United States||ADP||ADP Vantage HCM||Human Capital Management|
|Harlem United||Non Profit||350||$50.0M||United States||ADP||ADP Workforce Now||Human Capital Management|
|American Cancer Society||Non Profit||8500||$1.20B||United States||Changepoint||Daptiv||Project Portfolio Management|
|ANHD||Non Profit||10||$2.0M||United States||Constant Contact||Constant Contact Email Marketing||Email Marketing Automation|
|American Red Cross||Non Profit||30000||$2.97B||United States||Cornerstone OnDemand||Cornerstone Learning Suite||Learning Management System|
|World Vision Canada||Non Profit||700||$290.0M||Canada||Coupa Software||Coupa Procurement||Procurement|
|Election Protection||Non Profit||250||$40.0M||United States||Genesys||Genesys Customer Experience Platform||Customer Experience Platform|
|American Cancer Society||Non Profit||8500||$1.20B||United States||Infor||Infor Lawson||Enterprise Resource Planning|
|Population Services International||Non Profit||8900||$631.0M||United States||Infor||Infor Lawson||Enterprise Resource Planning|
|American Red Cross||Non Profit||30000||$2.97B||United States||Interactive Intelligence||PureCloud||Customer Engagement Platform|
|ASPCA||Non Profit||750||$160.0M||United States||Interactive Intelligence||PureCloud||Customer Engagement Platform|
|American Cancer Society||Non Profit||8500||$1.20B||United States||JDA Software Group||JDA Warehouse Management System||Warehouse Management System|
|American Society for Clinical Pathology (ASCP)||Non Profit||250||$30.0M||United States||Microsoft||Microsoft Dynamics GP||Enterprise Resource Planning|
|Archdiocese of Chicago||Non Profit||1400||$100.0M||United States||Microsoft||Microsoft Dynamics GP||Enterprise Resource Planning|
|Asbury Communities||Non Profit||500||$50.0M||United States||Microsoft||Microsoft Dynamics GP||Enterprise Resource Planning|
|Biblica – The International Bible Society||Non Profit||375||$20.0M||United States||Microsoft||Microsoft Dynamics GP||Enterprise Resource Planning|
|Board of Child Care||Non Profit||250||$20.0M||United States||Microsoft||Microsoft Dynamics GP||Enterprise Resource Planning|
|British Medical Association||Non Profit||600||$106.0M||United Kingdom||Microsoft||Microsoft Dynamics CRM||Customer Relationship Management|
|Community Solutions, Inc||Non Profit||421||$30.0M||United States||Microsoft||Microsoft Dynamics GP||Enterprise Resource Planning|
|Concern Worldwide||Non Profit||3000||$145.0M||Ireland||Microsoft||Microsoft Dynamics GP||Enterprise Resource Planning|
|Denver Rescue Mission||Non Profit||200||$20.0M||United States||Microsoft||Microsoft Dynamics GP||Enterprise Resource Planning|
|HIMSS||Non Profit||430||$30.0M||United States||Microsoft||Microsoft Dynamics GP||Enterprise Resource Planning|
|In-Q-Tel||Non Profit||230||$25.0M||United States||Microsoft||Microsoft Dynamics GP||Enterprise Resource Planning|
|Italian Home for Children||Non Profit||230||$20.0M||United States||Microsoft||Microsoft Dynamics GP||Enterprise Resource Planning|
|MC||Non Profit||757||$46.0M||United States||Microsoft||Microsoft Dynamics GP||Enterprise Resource Planning|
|NuPath Inc||Non Profit||400||$50.0M||United States||Microsoft||Microsoft Dynamics GP||Enterprise Resource Planning|
|The Arc Prince George’s County||Non Profit||750||$70.0M||United States||Microsoft||Microsoft Dynamics GP||Enterprise Resource Planning|
|The Edinburg Center||Non Profit||400||$25.0M||United States||Microsoft||Microsoft Dynamics GP||Enterprise Resource Planning|
|The Institute of Professional Practice, Inc||Non Profit||1100||$100.0M||United States||Microsoft||Microsoft Dynamics GP||Enterprise Resource Planning|
|American Cancer Society||Non Profit||8500||$1.20B||United States||Peoplefluent||PeopleFluent Recruiting||Recruiting Management System|
|National Center for Missing & Exploited Children||Non Profit||500||$50.0M||United States||Salesforce||Service Cloud||Customer Service and Support|
|American Cancer Society||Non Profit||8500||$1.20B||United States||SAP||SAP Ariba||Source-to-Pay Procurement and Supply Chain Cloud|
|American Cancer Society||Non Profit||8500||$1.20B||United States||Skillsoft||SumTotal Talent Expansion Suite||Talent Management|
|Indiana Government||Non Profit||11300||$3.18B||United States||Thunderhead||Thunderhead ONE Engagement Hub||Customer Engagement Platform|
|Feeding America||Non Profit||400||$2.20B||United States||Ultimate Software||UltiPro||Human Capital Management|
|The Rockefeller Foundation||Non Profit||250||$35.0M||United States||Wolters Kluwer||CCH Tagetik||Enterprise Performance Management|
|Ledarna||Non Profit||200||$25.0M||Sweden||Zendesk||Zendesk||Customer Service and Support|
|British Medical Association||Non Profit||600||$106.0M||United Kingdom||Zuora||Zuora Billing||Billing and Payments|
Source: Apps Run The World, November 2020
An expanded version of this report covers the top 600+ Special Cause Non Profit Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2019 product revenues.
Their 2019 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.