List of Alterian CX Platform Customers
Alterian
1550 Larimer St Suite 105,
Denver, 80202, CO,
United States
Denver, 80202, CO,
United States
1 877-796-2434
Professional Services
150
$16M
Since 2010, our global team of researchers has been studying Alterian CX Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Alterian CX Platform for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Alterian CX Platform for Customer Experience include: 7-Eleven, a United States based Retail organisation with 138808 employees and revenues of $87.60 billion, Ramsay Sante, a France based Healthcare organisation with 38000 employees and revenues of $5.76 billion, Musgrave, a Ireland based Distribution organisation with 45000 employees and revenues of $5.00 billion, Towergate Insurance, a United Kingdom based Insurance organisation with 5000 employees and revenues of $3.00 billion, Logicalis Group, a United Kingdom based Professional Services organisation with 7000 employees and revenues of $2.30 billion and many others.
Contact us if you need a completed and verified list of companies using Alterian CX Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Alterian CX Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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7-Eleven | Retail | 138808 | $87.6B | United States | Alterian | Alterian CX Platform | Customer Experience | 2018 | n/a |
In 2018, 7-Eleven implemented Alterian CX Platform to support Marketing Analytics, Social Media Monitoring and Campaign Management across its digital marketing stack. The Alterian CX Platform was deployed as part of a broader CRM architecture built on Azure SQL DB and Salesforce Marketing Cloud ExactTarget, hosted in Microsoft Azure and executed with multiple implementation partners.
The implementation focused on campaign management capabilities within Alterian CX Platform, enabling data driven email, push and SMS campaigns for the 7Rewards loyalty program and the 7Now delivery service. Functional modules included audience segmentation and campaign orchestration, message channeling for email push and SMS, and integration points for loyalty program attributes and transactional events.
Integrations were explicit, with Azure SQL DB serving as the centralized data store, Salesforce Marketing Cloud ExactTarget handling messaging templates and delivery, and Tableau used to surface loyalty dashboards. The deployment was hosted in a Microsoft Azure environment, and integration work was coordinated with multiple implementation partners and external vendors alongside internal Digital Marketing CRM stakeholders.
Governance work established end to end processes for campaign deployment and analytics, including definition of key metrics and alignment of those metrics across stakeholders to support ongoing dashboard enhancements. The program concentrated on operationalizing campaign workflows, data flows, and reporting for Digital Marketing CRM and loyalty operations without claims about measured outcomes.
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Aggreko | Oil, Gas and Chemicals | 6000 | $1.1B | United Kingdom | Alterian | Alterian CX Platform | Customer Experience | 2007 | n/a |
In 2007 Aggreko implemented the Alterian CX Platform to support Marketing Analytics, Social Media Monitoring and Campaign Management across its digital channels. The Alterian CX Platform was deployed on Aggreko's website to provide web analytics, campaign management and social listening capabilities, aligning the application with marketing and digital engagement functions.
The implementation focused on standard Marketing Analytics, Social Media Monitoring and Campaign Management modules such as web tracking and visitor analytics, campaign orchestration and execution, social media monitoring and consolidated reporting. The deployment was positioned for use by marketing and digital teams and integrated directly with the corporate website to capture customer engagement signals and to drive campaign workflows and marketing reporting governance.
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Aggreko USA | Professional Services | 1000 | $15M | United States | Alterian | Alterian CX Platform | Customer Experience | 2009 | n/a |
In 2009, Aggreko USA implemented Alterian CX Platform, deploying the Alterian Content Management System as part of its Marketing Analytics, Social Media Monitoring and Campaign Management environment. The implementation established an enterprise level WCMS that supports multi-site management and is the foundation for 34 Aggreko websites, with built-in multi-language capabilities used for localized content publication across regions.
The rollout included a new Aggreko Eastern Europe website, delivered with Innovation Digital and positioned under the main global website, servicing the whole of Eastern Europe in over 20 different languages. Aggreko USA Alterian CX Platform Marketing Analytics, Social Media Monitoring and Campaign Management supports regional web content management, localization workflows, and digital marketing functions, and governance centered on site-level content publication and localization to enable continued country expansion on the same platform.
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British Transport Police | Government | 5224 | $459M | United Kingdom | Alterian | Alterian CX Platform | Customer Experience | 2009 | n/a |
In 2009 British Transport Police implemented Alterian CX Platform to support Customer Experience on their public website. The deployment targeted online constituent engagement and the publisher and campaign workflows that manage public information and incident updates.
Alterian CX Platform was configured to provide web analytics, campaign management, personalization, and site level feedback capture, aligning capabilities typical of Customer Experience platforms with the force's digital channels. Configuration emphasized content targeting, visitor segmentation and centralized campaign orchestration to manage proactive communications and scheduled messaging.
The implementation was instrumented directly on the British Transport Police website to capture visitor behavior and to power tailored content and outreach, with operational ownership vested in digital communications and web operations teams. Content governance and change control were enforced through staged publishing and campaign scheduling processes to manage public messaging and maintain operational consistency.
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Buckinghamshire New University | Education | 756 | $239M | United Kingdom | Alterian | Alterian CX Platform | Customer Experience | 2021 | n/a |
In 2021 Buckinghamshire New University deployed Alterian CX Platform for Customer Experience on its public website. The implementation positions Alterian CX Platform as the web-facing customer experience layer, concentrating digital engagement and audience interaction capabilities on the university web estate to support marketing and student recruitment functions.
Configuration appears to emphasize category-aligned capabilities typical of Customer Experience platforms, including web personalization, behavioral analytics, customer segmentation, and campaign orchestration to deliver page-level content targeting and real-time decisioning across admissions and marketing pages. The Alterian CX Platform is instrumented on site pages to capture visitor signals and drive content variations and campaign triggers through the web experience.
Operational scope is centered on the central marketing and digital teams, with implementation confined to the website environment rather than broader enterprise systems based on the observable deployment. Governance and workflow changes likely focus on content management and campaign approval paths to enable ongoing personalization and audience-driven content updates through the Alterian CX Platform.
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Banking and Financial Services | 181 | $57M | United Kingdom | Alterian | Alterian CX Platform | Customer Experience | 2006 | n/a |
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Government | 14275 | $370M | United Kingdom | Alterian | Alterian CX Platform | Customer Experience | 2013 | n/a |
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Professional Services | 75 | $15M | Singapore | Alterian | Alterian CX Platform | Customer Experience | 2006 | n/a |
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Government | 5800 | $1.3B | United Kingdom | Alterian | Alterian CX Platform | Customer Experience | 2009 | n/a |
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Government | 5000 | $1.1B | United Kingdom | Alterian | Alterian CX Platform | Customer Experience | 2012 | n/a |
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Buyer Intent: Companies Evaluating Alterian CX Platform
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Alterian CX Platform Coverage
Alterian CX Platform is a Customer Experience solution from Alterian.
Companies worldwide use Alterian CX Platform, from small firms to large enterprises across 21+ industries.
Organizations such as 7-Eleven, Ramsay Sante, Musgrave, Towergate Insurance and Logicalis Group are recorded users of
Alterian CX Platform for Customer Experience.
Companies using Alterian CX Platform are most concentrated in Retail, Healthcare and Distribution, with adoption spanning over 21 industries.
Companies using Alterian CX Platform are most concentrated in United States, France and Ireland, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Alterian CX Platform across Americas, EMEA, and APAC.
Companies using Alterian CX Platform range from small businesses with 0-100 employees - 9.68%, to mid-sized firms with 101-1,000 employees - 22.58%, large organizations with 1,001-10,000 employees - 54.84%, and global enterprises with 10,000+ employees - 12.9%.
Customers of Alterian CX Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Alterian CX Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Experience.