List of Aptos CRM Suite Customers
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Since 2010, our global team of researchers has been studying Aptos CRM Suite customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Aptos CRM Suite for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Aptos CRM Suite for CRM include: Brown Thomas Arnotts, a Ireland based Retail organisation with 7200 employees and revenues of $2.40 billion, Boot Barn, a United States based Retail organisation with 11300 employees and revenues of $1.67 billion, Tillys, a United States based Retail organisation with 1525 employees and revenues of $672.0 million, Books A Million, a United States based Retail organisation with 6000 employees and revenues of $600.0 million, WSS, a United States based Retail organisation with 1600 employees and revenues of $425.0 million and many others.
Contact us if you need a completed and verified list of companies using Aptos CRM Suite, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Aptos CRM Suite customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Billabong Australia | Retail | 250 | $80M | Australia | Aptos | Aptos CRM Suite | CRM | 2017 | n/a |
In 2017, Billabong Australia implemented Aptos CRM Suite, deploying a Customer Relationship Management platform to centralize customer data and support retail customer facing workflows. The implementation was sized for a mid market retailer of approximately 250 employees and AUD 80,000,000 in revenue, targeting marketing, customer service, e-commerce and store operations within Australia.
The Aptos CRM Suite deployment emphasized core Customer Relationship Management capabilities, including a centralized customer profile and 360 degree view, audience segmentation and campaign orchestration, loyalty program management, contact and case management, and embedded customer analytics. Configuration work included consent and preference management, segmentation rules, and marketing automation to enable targeted promotions and lifecycle messaging.
Operational governance for the Aptos CRM Suite established centralized customer data stewardship, role based access controls, and data quality processes to support cross functional use by marketing, merchandising, customer service, and store teams. Rollout was organized in phases by functional area to align adoption of CRM driven workflows and to train store and merchandising staff on new customer engagement and loyalty processes.
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Books A Million | Retail | 6000 | $600M | United States | Aptos | Aptos CRM Suite | CRM | 2019 | n/a |
In 2019, Books A Million implemented the Aptos CRM Suite to provide a 360-degree omnichannel view of each customer and to bolster its loyalty program. The Aptos CRM Suite deployment targeted the retailer’s footprint of over 250 stores in 32 states and its online storefront, unifying in-store and e-commerce customer interactions into a centralized customer profile.
As a Customer Relationship Management solution, Aptos CRM Suite was configured for customer capture, customer analysis, segmentation, campaign management, and loyalty program management to enable personalized, consistent customer experiences. The implementation leveraged a single cloud-based database to combine multiple channels and touchpoints, supporting real-time communications and marketing attribution workflows across customer lifecycles.
The selection positioned the CRM to integrate within the broader Aptos ecosystem, with explicit plans to leverage additional Aptos offerings such as Aptos Store for point of sale, Aptos Merchandising, and Aptos Audit and Operations Management in the cloud. Operational coverage focused on marketing, loyalty, customer engagement, and store operations, aligning CRM-derived segmentation and campaign outputs with merchandising and POS activity.
Books A Million characterized the Aptos CRM Suite adoption as an initial chapter in a broader retail technology strategy, intended to grow existing loyalty programs and enable more relevant marketing campaigns and real-time customer communications. The deployment emphasized standardized customer data governance and centralized campaign orchestration to support consistent omnichannel engagement and future expansion into end-to-end Aptos retail operations.
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Boot Barn | Retail | 11300 | $1.7B | United States | Aptos | Aptos CRM Suite | CRM | 2015 | n/a |
In 2015 Boot Barn implemented Aptos CRM Suite, upgrading to Aptos CRM v7 to strengthen management of its customer rewards tracking and redemption program. The Aptos CRM Suite was deployed as the retailer's Customer Relationship Management platform to consolidate customer profiles, loyalty entitlements, and redemption event records into a single system of record.
The implementation centered on Aptos CRM v7 capabilities for loyalty management and rewards redemption, with configuration work that aligned membership tiering, point accrual logic, and automated redemption workflow processing to program rules. Functional emphasis included customer profile unification, loyalty account state management, and campaign-triggered redemption orchestration, consistent with Customer Relationship Management practices.
Operational scope targeted marketing and customer care functions responsible for administering the rewards program, and governance changes established centralized stewardship of redemption rules and campaign sequencing. The upgrade to Aptos CRM Suite enabled improved operational control over tracking and redemption processes for the company's customer rewards program.
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Brown Thomas Arnotts | Retail | 7200 | $2.4B | Ireland | Aptos | Aptos CRM Suite | CRM | 2024 | n/a |
In 2024, Brown Thomas Arnotts implemented the Aptos CRM Suite as part of a coordinated upgrade to Aptos Sales Audit and CRM solutions. The deployment is aimed at strengthening customer loyalty and omnichannel agility across the retailer's estate, which includes Brown Thomas stores in Dublin, Dundrum, Cork, Limerick, Galway, a BT2 store in Blanchardstown, and the Arnotts flagship location.
The implementation centers on two explicit functional components, Sales Audit and CRM. Aptos Sales Audit consolidates transaction data, validates and processes that data, and provisioned clean transaction feeds to multiple downstream systems and enterprise functions. Aptos CRM Suite establishes a consolidated, multi-brand customer database, providing a 360 degree view of shoppers and serving as the technical foundation for the Encore loyalty program, enabling loyalty reward orchestration and membership benefit management.
Architecturally the solution is delivered via SaaS and described as API driven, supporting faster deployments and continuous product updates. Sales Audit is positioned to enable rapid onboarding of new sales channels by normalizing transaction streams and integrating them into existing financial and operational processes, while Aptos CRM Suite supports real time customer engagement workflows and centralized customer profile management.
Operational scope includes retail operations, store teams, loyalty and CRM operations, marketing, finance and IT, across both Brown Thomas and Arnotts brands. Governance and rollout followed a SaaS first upgrade to the latest product versions, with the stated outcomes of improved customer engagement, enhanced loyalty program capability and increased omnichannel agility as the primary business objectives.
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Tillys | Retail | 1525 | $672M | United States | Aptos | Aptos CRM Suite | CRM | 2016 | n/a |
In 2016, Tillys implemented the Aptos CRM Suite as part of a broader Aptos Singular Commerce cloud deployment to strengthen its CRM capabilities. The initiative targeted omni-channel customer engagement and retail execution across Tillys 225 stores in 33 states and its e-commerce site, and included rollout to approximately 1,200 mobile point of sale devices in stores.
The implementation incorporated multiple Aptos modules, including Aptos Store point of sale, Aptos Sales Audit, Aptos CRM Suite, and Aptos Enterprise Order Management. Aptos CRM Suite was configured to provide a 360-degree view of customers, with functionality for customer capture, analysis, segmentation and campaign management, while Sales Audit validated and relayed transaction information and Enterprise Order Management managed orders from initiation through fulfillment and return.
Operational architecture centered on a cloud-based Singular Commerce platform that integrated information across channels to unify customers, inventory and order data. The deployment integrated transaction data from point of sale systems and existing back-end systems to enable consistent customer profiles and order life cycle orchestration across physical and online retail channels.
Governance and operational changes emphasized centralized customer data and unified retail processes to support digital convergence initiatives, with the Aptos CRM Suite used to cultivate long-term customer relationships and support rapid response to changing customer needs. The program explicitly aimed to improve decision making, streamline operations and reduce costs by ensuring accurate, timely transaction data and by enabling profitable management of order lifecycles.
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Retail | 1600 | $425M | United States | Aptos | Aptos CRM Suite | CRM | 2024 | n/a |
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Buyer Intent: Companies Evaluating Aptos CRM Suite
- Four Points by Sheraton Mississauga Meadowvale, a Canada based Leisure and Hospitality organization with 150 Employees
- Ross Stores, a United States based Retail company with 101000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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