List of Coupa SIM Customers
Coupa Software
950 Tower Ln 20th floor,
Foster City, 94404, CA,
United States
Foster City, 94404, CA,
United States
1 650-931-3200
Professional Services
3400
$969M
Since 2010, our global team of researchers has been studying Coupa SIM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Coupa SIM for Supplier Relationship Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Coupa SIM for Supplier Relationship Management include: Telenor, a Norway based Communications organisation with 16000 employees and revenues of $10.50 billion, Geodis USA, a United States based Transportation organisation with 17000 employees and revenues of $4.80 billion, Telenor Thailand, a Thailand based Communications organisation with 3152 employees and revenues of $2.75 billion, Redfin, a United States based Construction and Real Estate organisation with 5572 employees and revenues of $2.28 billion, Telenor Bangladesh, a Bangladesh based Communications organisation with 2086 employees and revenues of $1.70 billion and many others.
Contact us if you need a completed and verified list of companies using Coupa SIM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Coupa SIM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Geodis USA | Transportation | 17000 | $4.8B | United States | Coupa Software | Coupa SIM | Supplier Relationship Management | 2020 | n/a |
In 2020, Geodis USA implemented Coupa SIM as part of a broader procurement digitalization program, deploying a dedicated supplier portal under the Supplier Relationship Management category. The rollout was structured as a multi phase deployment to centralize supplier access and standardize procurement interactions.
Coupa SIM was configured to provide supplier self service capabilities including visibility of purchase orders, electronic invoice submission, and participation in tenders, aligned with Source to Pay workflows. The implementation included supplier onboarding artifacts published to the portal, notably a presentation of Coupa and a user guide to support approved supplier access and enablement.
Operational scope focused on procurement, sourcing and accounts payable functions and on external supplier communities, with the supplier portal accessible to approved suppliers across Geodis USA. No specific third party system integrations are documented in the source notes, the program prioritized digitizing supplier interactions within the Coupa S2P platform.
Governance emphasis centered on supplier onboarding and approval workflows, centralized portal documentation, and process standardization to govern supplier interactions. Stated outcomes include increased supplier visibility, easier access to purchasing and sourcing transactions, and a simplified supplier relationship through a fully digitalized platform.
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Redfin | Construction and Real Estate | 5572 | $2.3B | United States | Coupa Software | Coupa SIM | Supplier Relationship Management | 2019 | n/a |
In 2019, Redfin implemented Coupa SIM as a core component of its Supplier Relationship Management platform to centralize supplier information and support procurement operations. Redfin deployed Coupa SIM alongside Coupa P2P capabilities to align supplier data, sourcing workflows and procure-to-pay processes across the organization.
The implementation included configuration of Coupa SIM and Coupa P2P modules, with explicit use of custom approval chains, custom fields and role-based access controls. Workstreams referenced in the job specification highlight administration of Coupa Pay, Inventory and Sourcing modules, and the Senior Coupa Administrator role was accountable for translating business requirements into functional and technical specifications using agile CI/CD practices.
Integrations for the deployment leveraged supported integration mechanisms including SOAP, REST, GraphQL, xCXML PunchOut and SFTP to connect Coupa SIM with Redfin’s broader enterprise tooling. Operational coverage spanned Home Services, Finance & Accounting, Engineering and IT teams, with administration and support described for US remote operations and enterprise-wide supplier management use cases.
Governance and operational discipline focused on managed platform upgrades, quality assurance including end-user acceptance testing, and creation of SOX-compliant change management documentation. The technical ownership model emphasized troubleshooting and data trend analysis, documentation of automation and integrations, and mentorship to scale internal Coupa administration capabilities.
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Rubrik | Professional Services | 3200 | $887M | United States | Coupa Software | Coupa SIM | Supplier Relationship Management | 2019 | n/a |
In 2019 Rubrik implemented Coupa SIM as its Supplier Relationship Management application. The implementation covered multiple sites, supporting Procure to Pay and Source to Pay programs, and engaged Coupa consultants and an administrator from November 2019 through January 2021 to provide functional and technical support for the rollout.
The deployment centered on the Coupa SIM module for supplier onboarding and vendor enablement, with configuration work on supplier data workflows, contract management, catalog management, and reporting capabilities. Project activities included requirement gathering, project evaluations, and converting lessons learned into actionable improvements for SIM configuration and supplier lifecycle workflows.
Coupa SIM was integrated operationally with NetSuite, with company wide NetSuite administration and configuration to align Order to Cash and Procure to Pay process flows. NetSuite work included user, role and permission management, mass updates, forms and page layout configuration, custom fields, workflows and validation rules, and data integration tasks to synchronize supplier and procurement records between systems. Training and operational coverage extended to Finance, Operations, Sales and Customer Support as primary user groups.
Governance and runbook activities included managing Coupa upgrades with associated coordination and communication plans, working directly with Coupa support to resolve product bugs and request enhancements, and maintaining system access and role definitions. The implementation also established an internal knowledge base and provided initial and ongoing training, with a named Coupa consultant and administrator acting as the primary operational contacts for both Coupa SIM and the NetSuite integrations.
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Telenor | Communications | 16000 | $10.5B | Norway | Coupa Software | Coupa SIM | Supplier Relationship Management | 2018 | n/a |
In 2018 Telenor deployed Coupa SIM as part of a multi-module Coupa rollout across its markets. Coupa SIM, a Supplier Relationship Management application, was implemented alongside Coupa Sourcing, Coupa CLM, Coupa P2P and Coupa Analytics under a centralized procurement program.
The implementation concentrated on supplier master data management, onboarding workflows, qualification gates and supplier performance tracking configured to support both strategic sourcing and transactional procure to pay workflows. Coupa SIM was configured to manage supplier lifecycle states, standardized supplier attributes, compliance documents and attestations, and to provide a single supplier record to upstream sourcing and contract processes.
Deployment covered Norway, Sweden, Denmark, Singapore, Malaysia, Thailand, Pakistan, Myanmar and Bangladesh, and impacted procurement, sourcing and finance functions. Operational architecture combined a centralized configuration model with market level parameterization, and the supplier data model was synchronized across Coupa P2P, Coupa Sourcing, Coupa CLM and Coupa Analytics to drive consistent supplier reference data and reporting.
Governance was driven by a Global Functional P2P Lead who managed staged rollouts, standardized supplier onboarding and approval workflows, and instituted role based access and configuration controls to maintain consistent supplier records across the Coupa suite.
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Telenor Bangladesh | Communications | 2086 | $1.7B | Bangladesh | Coupa Software | Coupa SIM | Supplier Relationship Management | 2018 | n/a |
In 2018, Telenor Bangladesh implemented Coupa SIM as part of a region wide Coupa deployment led by the Global Functional P2P Lead. The Coupa SIM implementation for Telenor Bangladesh was deployed alongside Coupa Sourcing, Coupa CLM, Coupa P2P, and Coupa Analytics across multiple Telenor markets including Norway, Sweden, Denmark, Singapore, Malaysia, Thailand, Pakistan, and Myanmar.
Coupa SIM served as the Supplier Relationship Management platform to centralize supplier master data, onboarding workflows, supplier qualification and performance tracking, and supplier hierarchy management. Configuration focused on aligning the supplier data model and catalog standards to support sourcing events and procure to pay transactions managed through Coupa Sourcing and Coupa P2P, with Coupa CLM governing contract linkages.
The deployment impacted procurement, sourcing, contract management, and accounts payable functions within Telenor Bangladesh and was governed as part of a centralized global rollout. Operational coverage included country procurement teams and regional centers, with Coupa Analytics used for consolidated reporting and supplier performance analysis.
Governance oversight was provided by the Global Functional P2P Lead, with standardized configuration templates, rollout playbooks, and training applied across markets between June 2017 and April 2021. Process harmonization and role based access controls were instituted to align supplier management practices with centralized procurement workflows.
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Communications | 967 | $541M | Denmark | Coupa Software | Coupa SIM | Supplier Relationship Management | 2018 | n/a |
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Communications | 1461 | $1.6B | Malaysia | Coupa Software | Coupa SIM | Supplier Relationship Management | 2018 | n/a |
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Communications | 727 | $837M | Myanmar | Coupa Software | Coupa SIM | Supplier Relationship Management | 2018 | n/a |
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Communications | 1300 | $167M | Pakistan | Coupa Software | Coupa SIM | Supplier Relationship Management | 2018 | n/a |
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Communications | 300 | $34M | Singapore | Coupa Software | Coupa SIM | Supplier Relationship Management | 2018 | n/a |
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Coupa SIM Coverage
Coupa SIM is a Supplier Relationship Management solution from Coupa Software.
Companies worldwide use Coupa SIM, from small firms to large enterprises across 21+ industries.
Organizations such as Telenor, Geodis USA, Telenor Thailand, Redfin and Telenor Bangladesh are recorded users of
Coupa SIM for Supplier Relationship Management .
Companies using Coupa SIM are most concentrated in Communications, Transportation and Construction and Real Estate, with adoption spanning over 21 industries.
Companies using Coupa SIM are most concentrated in Norway, United States and Thailand, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Coupa SIM across Americas, EMEA, and APAC.
Companies using Coupa SIM range from small businesses with 0-100 employees - 7.14%, to mid-sized firms with 101-1,000 employees - 28.57%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 14.29%.
Customers of Coupa SIM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Coupa SIM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Supplier Relationship Management .